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Insurance of art
Lhotská, Tereza ; Ducháčková, Eva (advisor) ; Trojan, Jaromír (referee)
The diploma thesis is focused on insurance of art. In the first part of the thesis the chapters contain areas of art which are insured in practice. The paper analyzes insurance of cultural heritage, works of art, musical instruments and cultural events. Each chapter describes the specifics of the areas and the most used kinds of insurance, including practical examples. In the last chapter of the first part I outline the situation abroad and its comparison with the Czech market. As an example, a foreign insurance company has been selected by AXA Art. The second part is devoted to insurance of Czech Philharmonic. It contains links to the orchestra, the historic building and the gallery. Funded organizations of the Ministry of Culture occupy a significant portion of the paper. In this thesis, I do not mention insurance in the film industry.
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The socioeconomic analysis of the town Jičín with emphasis on cultural an social life
Chlumská, Šárka ; Michlová, Radka (advisor) ; Tomešová, Jana (referee)
The thesis is focuses on socioeconomic analysis of the town Jičín, with emphasis on cultural and social life in the town and on other potential possibilities of town development. The aim of this thesis is to define a potential of the artificial fairytale tradition, which is associated with the town, to catch its social and financial contribution to the town as well to the entrepreneurial subjects. The thesis analyses financial and non-monetary effects of cultural actions and suggests options of further development of cultural activities. The thesis finds out, that the man-made tradition of the town, as the town of fairytales brings Jičín and big local business entity mainly non -- monetary benefits in the form of higher social and ethical prestige. However, small businesses, especially those located where cultural events take place, benefit financially in a form of more customers and higher revenues. The thesis concludes that the realization of suggested development opportunities would utilise more of the fairytale potential of the town and would bring higher financial and non--monetary benefits.
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Analýza současného stavu venkovské turistiky v mikroregionu "Za Moravů" a možnosti potenciálního rozvoje
Vařák, Milan
The thesis presents an analysis of the current status of rural tourism in the "Za Moravú" microregion and the possibility of its development. The first part of the thesis clarifies the theoretical background and the basic concept of the topic and, at the same time, it describes the current situation in the microregion as far as rural turism is con-cerned and the services to tourists as well as local inhabitants. The second part of the thesis analyses a questionnaire survey which focused on the level of satisfaction of the tourists and local people with rural tourism. The final part of the thesis offers a draft of a project for grants from the European Union funds which would help to increase the quality of rural tourism and proposes several measures for the development of rural tou-rism in the "Za Moravú" region.
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Analysis of tourism in the town Telč
DOLEŽALOVÁ, Lenka
The bachelor's thesis deals with tourism in the town Telč. The main aim of this work is based on analysis and complex evaluation of development of tourist industry in the town Telč. Next the work deals with analysis of assumptions of development of tourist industry in town Telč, evaluation of existing development of tourist industry and last but not least define needs of enterpreneurs and users of tourist industry. Introductory chapters deals with general definition of tourist industry. The work deals with definition and description of the most important cultural sights or cultural and sporting events which is take place in Telč. Survey contained in the bachelor's thesis deals not only with defining of needs in area of tourist industry from the point of view of enterpreneurs who conduct their bussines in area of accomodation, eating and restaurant services but also from the point of view of tourists who decide to visit Telč.
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INDUSTRIAL VENUES IN PRAGUE
Blumentrit, Václav ; SVOBODOVÁ, Doubravka (advisor) ; VÁCLAVOVÁ, Denisa (referee)
Qualification work Industrial venues in Prague is documenting the beginnings of cultural activities of ten converted buildings on the area of the Capital. First seven - Studio ALTA, Trafačka Gallery, Karlín Hall, Underground Venue, Hall C and DOX - are mapped closely thanks to avaliability of informations and will of theirs representatives. Three of described venues - La Fabrika, Kokpit Café and Club Blink Excelent - are for lack of data or short time of existence described only externaly. This thesis is trying to set these cultural facilities to mutual context and also to the context of Capial city Prague. In closure it sums up elements which are for their existence in common for all of them.
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Mapping culture preferences of Klatovy
Tomanová, Jaroslava ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
Research of motivation, values and other factors which influence preferences and consumption behaviour in the culture sector is standard practice in the developed countries. This bachelor thesis focuses on introducing several methods that have been used for the research in different countries. The practical part suggests a method which could be used for this kind of research in the area of Klatovy and the villages belonging to the power of this municipality. There have been developed statistical techniques used for measuring the relevance of the factors which influence the consumption behaviour in culture and arts. This might be significantly important not only for the cultural organisations and efficient decision making but also for the municipalities and the transparent redistributing of financial sources in this sector.
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Presentation of a cultural event and its visual identity
Novotná, Kateřina ; Hucková, Barbara (advisor) ; Riedlbauch, Václav (referee)
The bachelor thesis deals with the external presentation of a cultural event, communication with a spectator and with the overall strategy of marketing communication. The theoretical part is mainly engaged in marketing communication and communication mix, as well as visual communication, especially corporate design, image and visual identity in general. The practical part is focused on a specific example of the music festival Mighty Sounds, its development and growing popularity associated with successful self-presentation. The information and conclusions in the practical part are supported by the questionnaire research dealing with the growing awareness of existence of this festival and communication with a target group within a year.
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Evaluation of the Influence Coming from the Activities Organised in the South Bohemia During the Czech Presidency in the EU
LEXOVÁ, Renata
Bachelor thesis Evaluation of the influence coming from the activities organised in the South Bohemia during the Czech Presidency in the EU is split into three chapters. First chapter consist of theoretical part that describes institutional system of European Union and system of EU Council presidency rotation. Second part focus on presidency of Czech republic, institutional security of South Bohemia region and presentation of culture activities and professional workshops within the South Bohemia region or in Brussels. Center of the work is given on third chapter that aims to evaluate importance of organized activities. A summary in Frech and bilingual glossary are included.
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The effect of cultural events on the visit rate in Český Krumlov
VOLFOVÁ, Hana
The partial aim of this work was to implement the features of selected cultural events and consequently the interpretation of realized marketing research. On the basis of this interpretation the main purpose was identified. The aim was related to the effect of cultural events on the visit rate in Český Krumlov. The suggested actions for the improvement of the cultural events offering were accepted. The data from questionary research provided the information for compilation of the visitor´s profile, which included the investigation in the sphere of quality by given services. The research presented the detection of opportunities and deficiencies in the cultural actions co-ordination.
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Economical aspects of organizing music events in municipal monuments
Schwarzová, Eva ; Patočka, Jiří (advisor) ; Slepička, Alois (referee)
The aim of this bachelor thesis is to describe various way of organizing music events in historical objects and monuments. The first volume is focused on the issue of local and regional culture and cultural. Next part brings the theoretical manual how to organize and handle with music events at all but especially with music events in historical objects. The third part, which is focused on the practical way, presents "Haydn music festival" and "Music in the synagogues of the pilsner region" from this point of view. The last part summarizes the research focused on experience and satisfaction of visitors of music events.
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