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Purchasing habits of students
Sajko, Michal ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
Práca má za cieľ zistiť základné charakteristiky kupného chovania študentov. Primárnym cieľom je na základe získaných informácií zovšeobecniť nákupné zvyklosti tohto segmentu. Výskum má za úlohu tiež zistiť, aké sú najdôležitejšie faktory ovplyvňujúce rozhodovanie študentov pri nákupe a v závere práce porovnáva primárne informácie zistené výskumom s údajmi sekundárnymi, ktoré boli zistené spoločnosťou Median.
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Měnící se význam a vliv informací
Láznička, Jan ; Rosický, Antonín (advisor) ; Pavlíček, Antonín (referee)
Bakalářská práce se zabývá nejprve podstatou lidského myšlení, protože právě v mozku dochází k procesům, díky kterým informace chápeme a pracujeme s nimi. Jsou zde nastíněny důvody, proč lidé jednají různě, i pokud mají stejné údaje, porovnány možnosti rozhodnutí založených na jedinečnosti člověka. Samozřejmostí při práci s informacemi jsou informační zdroje, v textu popsány s ohledem na minulou dobu a současnost. Se zdokonalujícími ICT, nárůstem počtu informací a jejich důležitosti, je kladen velký důraz na zabezpečení informací. Proto jsou zde rozepsány i základní šifrovací algoritmy používané v kryptologii. Závěr práce je věnován náhledu na budoucnost práce s informacemi.
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Applications of psychology of decision-making
Bahník, Štěpán ; Sirůček, Pavel (advisor) ; Džbánková, Zuzana (referee)
This work summarizes the basics of the heuristics and biases approach. It is a psychological approach to the study of decision-making and judgment stemming from works of Daniel Kahneman and Amos Tversky. Not only did it contribute to understanding of numerous cognitive processes, which people use for deciding and making judgments, but it has many applications in various fields including economics as well. There are mentioned examples of application besides theory in this work. In particular, the covered fields are negotiation, investment decision making and marketing. Critics of depicted approach and its implications are briefly described at the end of the work.
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Investment project evaluation
Tvrdíková, Iveta ; Scholleová, Hana (advisor) ; Smrčka, Luboš (referee)
My paper engages in investment decision of company, shows the connection with microeconomic and macroeconomic area, that is important to be respected in this kind of decision. The paper makes a survey about the methods of investment project evaluation and simultaneously deals with criterions, which are respected by these methods. With using of concrete methods of valuation ilustrates how to proceed.
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Business Intelligence in bank sector
Langmaier, Petr ; Pour, Jan (advisor) ; Švec, Karel (referee)
The main goal of this thesis is proposal and implementation of the support of decision making with help of Business Inteligence tools in bank environment for deparment of the risk management. The proposal include enlargement of the current used dimensions with new ones. Designed system should fully replace contemporary system and extend possibilities of obtaining informations from data resources and improve the quality of decision making. Designed system will be part of portfolio quality review of multiple business products. The next goal of this work is to analyse current trends in Business Inteligence and analyse the usage of BI in banking. Further analyse the support of BI from operative to strategic decision making. The goals are achieved on the basis of analyses accessible relevant electronic and printed resources, further from knowledge and experience of bank's analysts from deparment of the risk management and BI. Further from service documentation and further from my work experience in deparment of the risk management and from implementation of credit scoring projects. As the personal contribution of the author is possible to consider the demonstration of the usage of BI in bank risk management and at the same time the proposal of one possible way of solving implementation of the supports of decision making in bank's environment.
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Unit Trust Evaluation in Light of Multiple-Criteria Decision Making
Kaňoková, Jana ; Kuncová, Martina (advisor) ; Fíglová, Zuzana (referee)
The target of this work is to evaluate the unit trusts in light of the multiple-criteria decision making. The unit trusts are divided into the groups according to the investor categories: unit trusts with conservative, balanced and aggressive portfolio. The unit trusts were lined up by the medium of the multiple-criteria decision making methods (PRIAM, ORESTE, MAPPAC) and it is also made an analysis why have each of the methods chosen the particular unit trust in the group as the best compromise variant.
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Combination of simulation methods and methods of multicriterial decision while purchasing mobile tariffs by companies.
Millová, Terézia ; Kuncová, Martina (advisor) ; Digoň, Daniel (referee)
Because of the high penetration of private market, mobile operators are forced to focus on the services offered to another customer segment. Recently, corporate customers are seen as a promising segment and the competition within this segment is rising significantly. The growth of the competition and offer enhancement force companies to understand the decision making process in purchasing mobile services as much as possible. It is not only time consuming but also financially demanding for management even in small firms. This decision making process, that the companies go through, is the main topic of this Master Thesis. Main goal is neither to choose particular vendor of the mobile services nor to choose particular mobile tariff from the recent market offer but to inform about possibilities proposed by mathematical methods in the decision making area. In the Master Thesis different methods are suggested, compared and combined with the target to enable companies to make the right decision concerning their specific requirements.
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The application of standard requirements for norm ISO series 9000 in the firm Servis elektro, Roudnice nad Labem
Kníže, Vladimír ; Kořánová, Helena (advisor) ; Hykš, Ondřej (referee)
The aim of my thesis is prepare the firm Servis elektro, Roudnice nad Labem to introduce and certificate Quality management system according to norm ISO 9001. Since costs to get certification are for a small firm too high, I try to my thesis complete of information, by means of which I realize all of conditions for get grant from program Development for year 2009. In addition I will occupy with what kind of way is possible to get other financial resources of grant from program Development to certification according to norm ISO 9001. These possibilities I try to compare between them with morecriterionel variant evaluation. Purpose of whole thesis is achieving more competitive advantage of firm Servis elektro, which resides in Roudnice nad Labem.
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