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Economic diplomacy of the Czech Republic in France
Semrádová, Lenka ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee)
This thesis aims to evaluate the activity of the economic diplomacy of the Czech Republic in France . The first chapter theoretically defines the issue of economic diplomacy and its main players. The second chapter is fully focused on France and discusses Czech-French business relations in terms of trade , commodity structure of trade and investment. The third chapter contains the characteristics of the the main actors of economic diplomacy of the Czech Republic in France and brings interviews with representatives of these institutions. The last chapter analyzes the actual effect of economic diplomacy of the Czech Republic and provides conclusion in the form of the SWOT analysis. Thus corresponds to the research questions regarding the current state of the diplomacy and its weaknesses and potential areas for improvement.
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Economic diplomacy - the network of foreign actors
Müllerová, Monika ; Peterková, Jana (advisor) ; Machoň, Miloslav (referee)
This bachelor thesis called Economic diplomacy - the network of foreign actors addresses on its pages the topic of economic diplomacy and its conduct by two European countries, by the Czech Republic and Belgium. The aim of this thesis is to firstly analyse and then to compare Czech and Belgian economic diplomacy by the characteristics defined in the theoretical part of this work. These characteristics are: model and type of the conduct of economic diplomacy, elements of economic diplomacy (strategy, actors, instruments) and finally foreign network of actors.
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Nation Branding as an Element of Economic Diplomacy - Spanish Experience
Šmahelová, Kateřina ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee)
The diploma thesis deals with nation branding in the context of economic diplomacy and puts a special emphasis on Spain. The main purpose is to provide an answer to the following question: "Is the Spanish reputation-building project Marca Espaňa launched in 2013 beneficial for country's performance in economic diplomacy area and is it possible to observe any results despite a relatively short time period?" Chapter one concentrates on theoretical issues and apart from defining relevant basic terms it provides a theoretical relationship between the concepts of economic diplomacy and nation branding. Chapter two examines the Spanish system of economic diplomacy and nation branding and underlines their interconnection on the practical level. Chapter three analyses the contribution of the Marca Espaňa project to Spain's economic diplomacy and examines Spain's performance in nation branding, overall economic competitiveness and exports through a detailed analysis of various international ranking and official statistical data.
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Czech Small and Medium Enterprises Entering the Chinese Market
Bizoňová, Jana ; Stuchlíková, Zuzana (advisor) ; Vošta, Milan (referee)
This diploma thesis deals with Czech economic diplomacy as an instrument or rather tool of the foreign policy of the Czech Republic to promote its economic interests and goals in the People´s Republic of China. Specifically, it deals with the state pro-export policy and state support of small and medium enterprises (SMEs) in the process of entering Chinese market. The thesis is divided into three chapters. The first chapter explores the concept of economic diplomacy and the models of the governance of economic diplomacy in the world as well as in the Czech Republic. The second chapter focuses on the realization of the Czech economic diplomacy in China, analyzes the Czech-Chinese foreign trade and the development of political and diplomatic relations between the two countries. The third chapter is devoted to the SMEs and their penetration of the Chinese market. It explains the importance of the SMEs to the Czech economy and export and defines the phases of the penetration. In this chapter, the author examines how the state supports the SMEs entering the Chinese market and whether this support covers all phases of this complex process. Finally, the author explains why SMEs are not satisfied with the state support of export and outlines possible solutions.
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Economic diplomacy in the new millenium and implications for the Czech Republic
Krčál, Adam ; Zamykalová, Miroslava (advisor) ; Veselý, Zdeněk (referee) ; Štouračová, Judita (referee)
The dissertation thesis focused on a topical issue of the economic diplomacy, its role in the current economic discourse and its implication for the Czech Republic. The main contribution of the thesis can be seen in linking traditional economic issues, such as external economic relations balance with political issues, for example the governance of economic diplomacy on the national level. Being placed between economics and politics is a typical feature for the economic diplomacy. The thesis analysed various aspects of economic diplomacy, predominantly the export promotion and foreign direct investments. The Czech economic diplomacy has a big potential for further development. The Czech entrepreneurs are quite successful on foreign markets, both in the developed countries and in the third World. If the identified weaknesses were eliminated and some improvement measures were adopted, the positive impact on the economy and the business environment will arrive soon. The economic diplomacy plays an important role in the open economy, which is also the case of the Czech Republic. It also hugely affects the external economic balance of the country. The thesis also showed that the governance of the Czech economic diplomacy suffers from major deficiencies, particularly in terms of the distribution of powers and responsibilities. This hinders an efficient functioning of the state system of export promotion. In addition, the state support is not targeted enough at the sector of SMEs that needs the most support. The level of awareness about the public services provided is low. On the other hand, the findings showed that another important element of the economic diplomacy, the state support of foreign direct investments is very instrumental in the competitiveness of the economy and thus substantively contributes to the economic growth. The comparative analysis of the governance systems in Germany, Austria, Finland and France revealed that although the Czech system of economic diplomacy governance is similar to a certain extent to the analysed countries, there are still some issues to deal with that negatively affects the efficiency. There are a number of suggestions for further improvement provided in the thesis that can be used by the policy makers.
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Current changes in orientation of the German economic diplomacy
Dírerová, Daniela ; Peterková, Jana (advisor) ; Zemanová, Štěpánka (referee)
Diplomacy is a unique tool of foreign policy for enforcing its interests among other actors in the international system. However, this means is not in an existential vacuum and thus has to react on dynamic changes in international environment for its effective functioning. Raising interest of international trade liberalization and growing importance of private sector in creation of foreign policy forms further development of the diplomacy. Thus, the economic diplomacy is becoming more important with an aim to implement country's vision in economic area. This topic is the main subject of the presented bachelor thesis. In 2012, German government published document "Shaping Globalization - Expanding Partnership - Sharing Responsibility". The primary aim of the thesis is to examine the influence of this new strategy on the German economic diplomacy. The key part of the thesis is dedicated to the strategy itself and is divided into multilateral (macro) and bilateral (mikro) objectives. First aspect pursues economic priorities on a level of international organizations. Bilateral part analyses reasons why Germany decided to orient economically on so called new players, why is Germany interested in their mutual commercial relations and which challenges result from it for the economic diplomacy. The secondary aim is to explain the structure, tasks and decision making process of the German economic diplomacy, because this information is not provided in detail by neither Czech nor Slovak scholar publications.
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Analysis of activities of the CzechTrade agency in key export markets - historical development of economic diplomacy of the Czech republic
Proch, Dominik ; Plchová, Božena (advisor) ; Kopecký, Jan (referee)
There are two purposes of this bachelor's thesis. The first one is to outline the shape of economic diplomacy of the Czech republic, more precisely Czechoslovakia, during the 20th century to the present state. On the grounds of gained data and information I intended mainly to defend the opinion that despite significantly deliberalized market since the early 50s there was institutional support for research and analytical activities, this country had a team of experts in the field and it is wrong marking this subcategory of diplomacy as an activity arisen recently. In the second half I focus more strongly on the CzechTrade agency as a representative of trade promotion. Initially, the company is briefly characterized, in the last chapter, its activities in key export markets are analyzed. BRICs countries were selected as examples of these markets, however, in-depth analysis is dedicated only to two of the countries, namely Brazil and India, because of limited range. The reason for my choice is enormous potential BRICs generally evince, the short-selection is influenced by less awareness of Brazilian and Indian markets compared to Chinese and Russian markets. Individual economies are defined by brief characteristics, form of mutual trade including its commodity structure as well as projects and services through which CzechTrade operates in a specific market. At the very end, the impact of agency's activities in these countries is summarized in terms of entering and doing business in the market.
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Czech economic diplomacy and its application in WTO
Brandejsová, Monika ; Peterková, Jana (advisor) ; Trávníčková, Zuzana (referee)
This thesis deals with the functioning of the Czech Republic and its foreign policy in the framework of the World Trade Organization. The beginning of the Thesis focuses on defining the concept of economic diplomacy. The Thesis deals with Czech economic diplomacy and analyzes all actors involved. Furthermore, it examines the application of the Czech economic diplomacy in the World Trade Organization.
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The main actors of the economic diplomacy in the Czech Republic - dynamics of change
Frišaufová, Tereza ; Druláková, Radka (advisor) ; Peterková, Jana (referee)
This bachelor thesis deals with economic diplomacy of the Czech Republic, particularly it deals with its main actors -- Ministry of Foreign Affairs and Ministry of Industry and Trade -- and dynamics of changes of their relationship. The aim of the thesis is an analysis of crucial interaction between these two actors thus the essential part of the paper is focused on three fundamental events of ministerial interaction. The turns of the year 1998/1999, 2010/2011 and the year 2014, which is a key component of the thesis since it covers current situation between actors and contemporary condition of the Czech economic diplomacy
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