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Fish market marketing survey in the Czech Republic
PAUL, Petr
The Czech fishery analysis, SWOT analysis of processing fish department and the fish commodities sale marketing survey of the most important firms were done. Next the consumer marketing survey was done by means of printed questionnaire. 110 informants were spoken and men and women at working age with family were destined as a target group in the Vysočina region. Calculation, co called ratio coefficient of differentiation (P=4s2/R2), was done, which showed, that informants used by determining of meat kind popularity by fish meat of whole answers scale (P=0,33) and by determining of importance of product characteristic the freshness had minimum answers differentiation (P=0,009), which 98% of informants marked as very important. By next questions informants evaluated importance of individual quality attributes by means of 4 point scale (1-very important, 2-rather important, 3-rather uninportant, 4- unimportant). The questions of this type were interpreted by means of weighted arithmetic average (x), and so their importance rate was detected. The freshness (x=1,02) and the palatableness (x=1,34) were marked as 2 the most important product characteristic and as at least important characteristic the ease of food preperation (x=2,23) and the size of package. The consumer awareness about positive influence over human health was marked as the most acceptable promotion of fish commodities (x=1,44) and the TV advertising (x=1,45) and the programmes about cooking (x=1,57) were marked as the best promotion. Next questions evaluation was done by means of percentage share and absolute, cumulate and relative frequencies.
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Analysis of an environmental conflict - opinions of main groups of the inhabitants in the pond water area on the subject of the presence of cormorants (fishermen and holidaymakers) and media analysis
ŠÍPOVÁ, Martina
The thesis was chosen on the basis of the continuation of the bachelor´s work. This thesis is focused on the literature search of problems of the conflicts between the protection of cormorants and the interest of fishery, further on the media analysis in the Czech Republic and finally on the processing of opinions of various groups of respondents (holidaymakers in the area called ´Třeboňsko´ and Czech fishermen). The opinions of questioned people were obtained from controlled interviews written down and processed in the questionnaires. The available information shows that a number of the protected cormorants is increasing not only in the Czech Republic but all over the world. The increase of the number of cormorant population causes problems especially to fishery, because cormorants cause the damage by catching fish stock. These conflicts in the problem area are mostly promoted in the media. In the problem area there are important opinions of the key groups of inhabitants. Groups of questioned people demonstrated their knowledge: holidaymakers in the area called ´Třeboňsko´ have basic knowledge in cormorants and problems caused by cormorants. On the contrary, fishermen are well-informed about the problem. The fishermen are more interested in the problem. Media are very important for solving conflicts and forming opinions of various groups of people. Media analysis showed that most spokesmen, who initiated writing newspaper articles were just fishermen. Therefore the articles on the cormorants are negative and without opinions on the spokesmen as member of general public or academics. Results of the sociological analysis have feed back on the results of the media analysis. It was found out that in the Czech Republic there had not been drawn up any management of fish protection againts cormorants. That is why I prefer to suggest the management in the near future. I recommend to follow the existing foreign management, forexample, in Great Britain. Further, I propose to change the Czech legislation for lower payment of the compensation for the damage caused by cormorants.
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Světový rybářský průmysl
Knížek, Jiří ; Vošta, Milan (advisor) ; Kašpar, Václav (referee)
Práce se zabývá analýzou procesů v rybářském průmyslu a rybolovu ve světovém kontextu v časové rovině od druhé poloviny 20. století do současnosti. Jejím cílem je poskytnout čtenáři detailní náhled do této materie záživným způsobem, samozřejmě při zachování nutné míry obecnosti. Za tímto účelem disponuje práce spoustou ilustrativních, a přitom relevantních, grafických, obrázkových a tabulkových prvků.
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