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Theatre marketing
Hajtol, Tomáš ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Comica Economica, which acts as an amateur student theater at the University of Economics. In this section I analyze the marketing and especially communication mix, of the theater. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I formulate concrete actions to help this theater to come into the limelight.
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Theatre Marketing
Bradová, Michala ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the theatre marketing. First, I attend to the essential knowledge of the problem area, theatre marketing and marketing mix. Then I describe some basic characteristics of the selected theatre - Theatre Švandovo divadlo na Smíchově. On the grounds of acquired information is composed the complete marketing mix of the organization. After that the research instruments (the questionnaire, SWOT analysis) are applied to the selected organization and on the basis of this instruments are formulated my own proposals concerning the change of the present marketing mix of the Theatre Švandovo divadlo na Smíchově.
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The theatre marketing
Maršíková, Petra ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
This thesis deals with the theatre marketing. It is divided into theoretical and practical part. The theoretical part of the thesis focuses on knowledge in the field of theatre marketing, marketing mix, types of theatres and financing theatres. The practical part focuses on the amateur theatre association Comica Economica. The aim of the thesis is to analyse the theatre association Comica Economica from the point of marketing mix and, based on this analysis, questionnaire research and SWOT analysis, to formulate suggestions for the improvement of the current marketing and communication mix.
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Possibilities of Children Theatre Viewers in Prague
Hampl, Stanislav ; Tyslová, Irena (advisor) ; Riedlbauch, Václav (referee)
This work deals with theatre for children in Prague. The theoretical part discusses the history of theatre for children in the Czech Republic, further examines the definition and typology of theatres, shows the contemporary range of children's theatres in Prague and deals with applications of marketing in the area of theatre for children. The practical part contains an analysis of the results of an own survey carried out among the audience -- adults accompanying children -- of three theaters for children in Prague. The results are presented in the form of graphs and comments and interpreted in the context of the current situation of the Prague theatres for children. On the basis of the analysis concise recommendations and advices, which should be followed by the managers of these theatres, are formulated.
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The posibilities of financing theatres: Case study of the Švandovo divadlo
Šimková, Veronika ; Hanzlík, Jan (advisor) ; Riedlbauch, Václav (referee)
This bachelor thesis is focused on the posibilities of financing theatres. Its theoretical part describes specific options to finance theatres in the Czech Republic, using state and private sources. Furthermore it deals with the current theatre related law in the Czech Republic and it touches the subject of the current array of theatres in Prague. The second part is written as a case study of the Švandovo divadlo in Smíchov, which is a semi-budgetary organization of Prague. The study is specifically focused on the financing of this theatre, analyses all options to acquire funding which the theatre utilizes and aims to analyze whether the theatre makes use of them effectively and evaluates the financial self sufficiency of the theatre.
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Supporting of the selected Prague theatres from public funds
Vondráčková, Anna ; Riedlbauch, Václav (advisor) ; Hanzlík, Jan (referee)
In the first part this Bachelor thesis is dealing with the options of financing Prague theatres from public funds, particularly under the conditions of current Grant system of Prague capital. Furthermore this thesis is describing Grant policy development during last ten years and transformation of theatre allowance organizations into other legal entities. Second part is coping with the financing and managing three real Prague theatres Dejvické divadlo, Divadlo v Celetné and Divadlo Minor, chosen as examples. Each of these three theatres has different legal entity as well as different structure of earnings and consequently also the different extent of public fund usage.
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Ways of Funding Theatres Demonstrated With the Case of Selected Prague Organizations
Maternová, Tereza ; Riedlbauch, Václav (advisor) ; Hanzlík, Jan (referee)
The aim of this thesis is to present possible ways of operating theatres and outline ways of financing them. The thesis offers a brief overview of possible sources of theatres' income classified by the body of funders and further concentrates on public resources funding. It provides a list of grant opportunities for Prague theatres, concerns cultural policy, the multiplier effect of subsidies to theatres and the process of transforming the Prague theatre network in 2001. In the second part, the theoretical knowledge of ways of funding theatres is practically tested with the case of two Prague theatres - Dejvicke divadlo and Divadlo Na zabradli and their financial managemet in 2008 and 2009.
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Managing the economic processes of the multiensembled theatre
Koublová, Simona ; Riedlbauch, Václav (advisor) ; Wurm von Sterndorff, Henriette (referee)
This thesis deals with problems of managing the economic processes of the multiensembled theatre. The introductory part consists of basic theoretical knowledge of the problem areas. Model which is described is the most common type of organizational structure of the multiensembled theatre used in the Czech Republic and describes the type of difficulties (weaknesses), and also the benefits (strengths) of operating the theatre. The introductory theoretical part is followed by a practical component, based on the fundamental characteristics of the theatre in Liberec (the DFXŠ), as the chosen subject for the practical application of theoretical knowledge. Based on internal analysis of collected information and the application of research tools, based on DFXŠ sources and consultations with Mr. MgA Martin Otava, or other professionals from DFXŠ and upon the SWOT analysis, the concluding part is formulated with author's own suggestions and solutions for possible improvement of the financial situation of the theatre DFXŠ.
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The Financing Options and the Sustainability of an Amateur Theatre´s Operation on the Example of the Kámen Theatre in Prague
Hulec, Oskar ; Riedlbauch, Václav (advisor) ; Tyslová, Irena (referee)
This bachelor thesis deals with the possibilities of the theatre funding from public and private sources. It is mainly focused on the cultural policy in the Czech Republic as well as in Prague and within the related grant programmes. Some specifics of marketing in the non-profit sector are also analysed and so-called marketing mix is described in detail. The practical part is a case study of the Kámen Theatre. It describes its history and especially its economic management. An example of its marketing mix demonstrates how a theatre raises the demand. The actual stage of the ensemble is described by means of the SWOT analysis. The thesis concludes no virtual difference between the funding of the amateur and the professional theatres. The Kámen Theatre is implied to be currently on its peak where it will be able to stand for a long time on but from such a level it will hardly go on in the future.
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Online Marketing Strategy for Divadlo.cz
Jermářová, Karolína ; Černá, Jitka (advisor) ; Svoboda, Ondřej (referee)
The objective of this thesis is to propose an online marketing strategy for the Divadlo.cz web portal, which is currently undergoing a complete redesign including the extension of functions and services provided to its users. The proposed mix of marketing activities should help to increase the target groups' awareness of news on the web and provide the increase of the targeted visit rate. At the same time I focused on the possibilities of the increase of the web conversion ratio and, on the basis of the analyses and user testing performed, I proposed some changes on the web, which will contribute to the creation of more user-friendly environment and will facilitate the achievement of the web's objectives. Owing to the fact that the operator of the portal is the Arts Institute - Theatre Institute, which is a state-funded organization founded by the Ministry of Culture of the Czech Republic, I selected such marketing methods which least burden the budget and their staffing can be mostly provided in-house. The elaboration of this thesis was primarily based on my own knowledge and experience, obtained by several years of self-study and work in a company, which engages in web design and Internet marketing. The entire thesis is divided into two main parts; the first, theoretical part deals with the Internet marketing itself and its selected tools, which can be utilized during the creation of online marketing strategy of the web in the non-profit sector. In the other, principal part I focus exclusively on the Divadlo.cz portal: first I subject the portal to web analyses and user testing, and in the conclusion I propose the specific marketing strategy for the increase of the web visit rate, divided into the following components: subject, time, finances and personnel.
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