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The quality of communication in families using television as a background
SKÁLOVÁ, Markéta
Thesis is focused on communication in families that use television as a background to everyday life. The theoretical part deals with the definition of family and with constitution of the family system, as well as communication within the family and the perception and use of television in the family. The main research questions are: What is the reality in verbal communication of families that use TV as a background? How perceive their communication reality members of the families included in the study sample? There are four families in different stages of the development cycle in the study sample. Data were collected through semi-structured interview and observation. Outputs are analyzed with emphasis on capturing recurring themes so as to be able to identify and describe the general topics. They are summarized in the form of multiple case studies of social groups (families) focused on aspects of family communication and the use of television as a background. The aim of the study was to understand the perception of communication among members of families in which television is used as a backdrop and to recognize their communication habits - this goal has been fulfilled partially. It has been shown that television turned on in the background interferes with communication. Motivation of particular members of family to use television as a background and attitudes towards TV may be different. Television is the most commonly perceived as a way to escape from the silence, or as protection against the feeling of loneliness.
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Segmentace trhu pracích prostředků v České republice
Pejlová, Gabriela ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
The master thesis is devoted to the explanation of the theory of market segmentation and then its application on the washing detergents market in the Czech Republic. The goal is to describe trends in segmentation of washing detergents and suggest possible reasons for them. Thus, the thesis is a combination of three parts -- the first depicts the theory in question, the second part captures empirical data of the washing detergents market describing the aggregate market and its individual segments in detail, and the third and final part is devoted to an attitude of customers to washing detergents in the Czech Republic.
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Technical image in collections
Havlínková, Tereza ; MUSILOVÁ, Helena (advisor) ; ŠIMLOVÁ, Štěpánka (referee)
The work "Technical image in collections" focuses on the systems of manipulation, archiving and exposition of contemporary static materialized images in Czech institutions managing collections. From the theoretical views of transformations and current issues of collections of contemporary photographic images, this text proceeds to foundations of the state-of-the-art utilized printing and adjustment technologies. The aim of this work is to provide an overview of the archiving, marketability and exposure aspects of the physical technical image and to capture the developments in technology and attitudes accompanying this media category, also referred to as photography.
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Interpretative access to songs by Bohuslav Martinů and Vítězslana Kaprálová.
Laubová, Lucie ; HAJÓSSYOVÁ, Magdaléna (advisor) ; MÁROVÁ, Libuše (referee)
The aim of this study is to provide an artistic view of the song cykle by Bohuslav Martinu´s Three Chansons for the Red Seven" and the Red Seven " and the song Vítězslava Kaprálová´s "Goodbye and farewell".
In my work, I summarise the analytical opinion with musical and practical attitude and provide an artistic view to these vocel settings, which often remain neglected by both, artists and musicologists.
I grasp the work from perspective of the artist, who is trying to capture the most authentic concept of the vocal compositions by studying compositional and personal styles of the authors in order to come to a conclusion of their imaginative interpretation as closely as possible to.
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Reklama ve vývoji ekonomické teorie spotřeby
Issever Grochová, Ladislava
The aim of the thesis is to capture an evolution of views on advertising in economics in order to integrate the mentioned phenomenon into economic theory of consumption. Analyses of advertising emerge with the assumption of imperfect competition. Being potential fragments of advertising theory contributions in the field of interest are systematized in an individual chapter continued with a discussion on space and conditions that would enable an integration of advertising into economic theory of consumption. Based on Eichner criteria of scientific theory a comparison of neoclassical, institutional, post-Keynesian and behavioural attitudes to advertising is carried on. The attitudes differ according to ontology and epistemology that determine standard headings and consequently also potential integration of advertising. The integration seems to be acceptable only for mainstream (neoclassical) economics, hence it fulfils both fundamental and sufficient criteria of scientific theory, while for alternative economics preference evolution represents a difficulty that cannot fulfil coherency test, i. e. fundamental criteria of scientific theory.
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The impact of monetary policy on cross-broder economic activities of enerprises
Štěpánová, Petra ; Černohlávková, Eva (advisor) ; Pavlík, Zdeněk (referee)
This thesis titled The impact of monetary policy on cross-border economic activities of enterprises focuses on the monetary policy of four European countries - the Czech Republic, Slovakia, Denmark and Sweden. The first chapter discusses the theoretical principles of monetary policy, the definition of monetary policy, its objectives, tools and various types of transmission mechanisms. The second chapter compares monetary policies of the given countries, focusing on their attitude towards the common monetary union (euro zone). The third chapter analyzes the impact of monetary policy on cross-border economic activities of enterprises. It primarily analyzes effects in terms of risks, balance of payments, competitiveness, etc. The fourth chapter -- in form of case study - examines how the foreign exchange interventions by the Czech National Bank affected the Czech economy and trade. The work focuses on the last five years, where appropriate, the development of the past ten years is captured.
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Possibilities of Alternative Deliveries in Delivery Theatre
DOLEŽALOVÁ, Miroslava
Abstract An alternative or natural childbirth works on an assumption that birth is fully natural physiological process possible to be managed by most of the mothers-to-be on their own. This work focused on four main tasks. The first one was to find out the most preferred ways of alternative childbirths during the first stage of labour among physiologically pregnant women. It was partially accomplished. The hypothesis was supported in the Hospital of České Budějovice, a.s., where mothers-to-be most often chose the method of hydrotherapy during the first stage of labour whereas mothers-to-be in the Hospital of Český Krumlov, a.s. most often chose breathing exercises and so disproved the hypothesis. The aim of the second task was to find out the most preferred ways of childbirth during the second stage of labour among physiologically pregnant women. It was fully accomplished. The hypothesis of delivery in a traditional position was supported in both hospitals, the Hospital of České Budějovice, a.s., and the Hospital of Český Krumlov, a.s. The third task was to find out the possibilities of alternative childbirths for physiologically pregnant women in surveyed hospitals. It was again fully accomplished in both hospitals, the Hospital of České Budějovice, a.s., and the Hospital of Český Krumlov, a.s. According to the research, the method offered most often was the hydrotherapy. The fourth task was to find out if an alternative management of the labour by medical staff is actively offered to physiologically pregnant women. It was fully accomplished again as the hypothesis was supported by both hospitals. The medical staff did provide an alternative management of labour. The research represented a quantitative method of data capture and used an anonymous questionnaire containing closed and semi-closed questions. Mothers after spontaneous childbirth were intended to answer that questionnaire, namely those in the puerperium department of the Hospital of České Budějovice, a.s., and the Hospital of Český Krumlov, a.s. The number of surveyors reached 109 women, i.e. 100%. According to the results of the survey, the level of medical care in researched hospitals is continuously developing, improving and optimizing in view of the modern alternative methods. The interest of mothers-to-be as well as their relatives in such methods is also continuously increasing. The maternity hospitals have to react flexibly to the increasing demand; they are renovating birthing rooms, equipping them with tools necessary to carry out alternative methods of birth and the attitude and skills of medical staff are improving. The effect is expressed by positive responses of mothers themselves who mostly declared the possibility to choose the same hospital when giving birth to their second child. Medical centres were recommended to keep the trend of growing number of alternative childbirths, renovating birthing rooms as well as other hospital departments simultaneously providing perfect, mostly individual care, particularly of midwives. It is surprising that a majority of women did not take part in childbirth classes even though the benefit of them had already been proven. Any other childbirth preparatory classes, e.g. gravid-yoga, oriental dancing, exercising or swimming, were not participated more. This work may also either contribute to the midwife-study or to the already graduated midwives interested in the development of alternative birthing methods.
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Concept Corporate Social Responsibility, its preception and support
Tuček, Michal ; Koudelka, Jan (advisor) ; Tichá, Klára (referee)
Diploma thesis deals with the concept of Corporate Social Responsibility - CSR. The chosen topic is currently up-to-date. Many companies begin to be interested in the ideas of this concept. Especially in recent years there can be seen activities and projects in this area. In the theoretical part of the work are captured substantive interpretations of the concept, there are also documented in the state of CSR -- both in the EU and more specifically in the Czech Republic. In the next part, thesis briefly introduces selected studies that are concerned with the topic. Practical part of the thesis is based on analysis of data of the agency Median and seeks to analyze of the perception of ideas, the concept of CSR is. Add to knowledge of the attitude of Czech society to the responsible conduct of companies.
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Mother-daughter Relationship in two Generations in Czechoslovakia. Transmission and Transformation.
Ortenová, Alena ; Havelková, Hana (advisor) ; Kiczková, Zuzana (referee)
The work is focused on women/mothers and on the way they reflected on and interpreted their experiences in the upbringing of a daughter. The research is based on the analysis of interviews with five mothers of daughters living in Prague, Czech Republic. The authoress focuses on the retrospective perception of the mother on the upbringing of her daughter and on the transfer/non-transfer of cultural and gender stereotypes in mothering. The work follows a chosen generational cohort of women born in the 1950s and raised under Socialism in the former Czechoslovakia who brought up their daughters in the 1980s and 1990s. The aim of this work is to capture the time period and generational transmission that was marginalized in the sociological research of the mother/daughter relationship in Czechoslovakia, in the years 1970 - 90, contrary to that of the research in USA. The authoress presumes that the interpersonal behavior of the respondents (mothers of daughters) was affected by the place and time in which they lived, the way they were brought up by their mothers and, in turn, influenced their attitude towards the upbringing of their own daughters. Analysis focuses on the strategy of mothers in negotiating their identity and on the conflict of humanity/femininity and motherhood. The work is theoretically rooted in...
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