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Analysis of the Communication Strategy of Hervis Sport a móda s.r.o.
Hronová, Blanka ; Chylíková, Hana (advisor) ; Marčenková, Natálie (referee)
This final thesis deals with the communication strategy of Hervis Sport a móda s. r. o. The first part provides a theoretical framework for marketing communication, explains concepts such as marketing process management, marketing mix, communication mix and new trends in communication. The aim of this thesis is to suggest a new communication strategy based on analysis of current communication of Hervis and results of conducted survey. Description of Hervis is included in terms of its history, the international presence of Hervis subsidiaries, the contemporary marketing mix and the identification of Hervis' competitors.
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Communication in a Selected Company
PIŠTĚLÁKOVÁ, Veronika
The aim of the thesis is to evaluate the communication in a selected company and to suggest its improvement. I described communications and communication process in the theoretical part. The practical part represent overall communication process in the organization, which is Hervis sport a móda s. r. o. The analysis is based on an interview with branch manager and employees, research and on the author´s observation in the branch in Příbram. The final part of the thesis presents overall communication process in the company. It also proposes actions leading to improvement of efficiency of communication.
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Managerial Communication in the selected company
KŘISTKOVÁ, Monika
The aim of my thesis was to analyze the communication of an manager on two departments in a company I have chosen. The company I have chosen for my research was UniCall Communication Group, s.r.o. I had to find out how big role the personality type of a manager plays in a communication, then to evaluate the current status and at least to suggest changes that will lead to improvement.
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Communication process in chosen organization
KECLÍKOVÁ, Zuzana
The aim of the bachelor´s thesis was to evaluate communication process and suggest an improvement. General communication process was described in the theoretical part of the thesis by means of literary sources. In the practical part of the thesis, it was focused on the particular communication process in the firm named Auto Kápl s.r.o. Analysis was conducted by survey, observation and interview with the manager of the firm.In conclusion of the thesis, current situation of communication will be evaluated and recommendation of current communication improvement will be suggested, which will be handed to the manager Mr. Kápl.
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Communication process in selected municipality
KOSTRŮNEK, Štěpán
This work deals with the communication process in small town called Malšice. In introductory theoretic part there is a definition and description of municipalities (definition, municipal authorities), definition and characteristics of communication (communication function, types of communication, verbal and nonverbal communication, communication between citizens and Office). The application section describes the current communicational process in small town Malšice. It is focused on the internal and the external communication including communication channels and means, on the comparison with other small town and proposal for changes to improve the current state of communication.
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External environment of the company
ŠTĚRBOVÁ, Petra
This thesis was focused on the theme: External environment of the company. The business was chosen during the preparation and give me necessary information. Researched business called Aerosol ? Service Ltd., place of business is in central Bohemian (Pletený Újezd). The main products of the company are polyurethane foams. This dissertation was divided into three pillars. The first pillar was oriented of the external surroundings of company. These surroundings were adequately described. The next step was survey, because was needed to profile customer satisfaction. Another important step was to analyze the strongest and closest competitors on the market. The second pillar was focused on farther surroundings professionally called macro surroundings. This part has been described by STEP analysis. From this analysis was evaluated several most fundamental and long-term factors. The last pillar was focused on foreign trade, which is for company the most important. 85 % of the all production goes abroad. Here was analyzed market of European Union and final effect was chosen two best companies according to set criteria to begin new business possibilities. The main object of the thesis was to analyze the external environment of the company. In my opinion, the main object fulfilled. New findings were found in the external environment, and they are designed to changes and recommendations.
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How do differences between roles of men and women influence consumer behavior
Strašáková, Lenka ; Koudelka, Jan (advisor) ; Pešek, Ondřej (referee)
The main aim of this thesis is to observe dissimilarities between men and women. My survey is focused on differences among men and women especially in areas of perception of media, spending of free time, relation to some kinds of products and overall position of the men and women in the society. Methods that are used in this thesis are analysis of MML-TGI data, content analysis of television advertisings and interview. Results of all the three methods are summarized and evaluated in the end.
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Strategic planning in marketing communications
Krátký, Ondřej ; Malý, Josef (advisor) ; Halík, Jaroslav (referee)
Today, everybody is subject to plenty of communication messages. Because of this situation firms' task becomes more difficult in finding new ways of contact with their customers. That is to say that current communication channels are glutted. This diploma thesis argues an origin of a successful communication strategy, the reason for growing importance of strategic planning and also how the communication strategy fits into a hierarchy of company processes. This thesis also contains a more detailed analysis of Integrated Marketing Communications concept (IMC) as a means of effective communication with not only chosen target audience, but also with company employees and the others concerned. Theoretical conclusions are accompanied by opinions of prominent communications experts from agencies participating in Asociace komunikačních agentur (The Association of communication agencies). These views are concerning development of communication planning under Czech conditions, practical utility of IMC and actual trends in marketing communications practice with regards to current economic situation.
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