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Defence against trade mark piracy
Kutková, Petra ; Boháček, Martin (advisor) ; Čada, Karel (referee)
The aim of the thesis is to analyse different instruments of defence against trade mark piracy. The thesis composes of seven chapters. Chapter One is introductory and defines basic terminology used in the thesis: trade mark, community trade mark, registration of the trade mark by the Industrial Property Office, etc. Chapter Two focuses on the term "trade mark piracy". It divides defence against it into two different means -- dispute proceedings by the Industrial Property Office and judicial instruments. Chapter Three concentrates on comments on the ineligibility for enrolment of the trade mark designation and reasons for taking these comments. The chapter Four analyzes different types of the proposal for the revocation of the trade mark -- nonusage and using the trade mark in conflict with the unfair competition regulation. The chapter Five looks at the declaration of already-registered trade marks as invalid. Different reasons for taking a proposal of declaration are examined there. The chapter Six describes different types of appeals against decisions of the Industrial Property Office. The last chapter summarizes results of the questionary about use of the instruments against trade mark piracy.
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Private brands in a chosen trading unit
KOMEDOVÁ, Monika
Bachelor thesis is aimed at private trademarks in choosen trade unit. The thesis consist of two parts. The first part is literature retrieval with some theoretical informations associated with theme of bachelor thesis. The second part includes marketing research and comparing the results of my marketing research with agency marketing research. In the end I suggested some recommendation to improve presentation of private trademarks.
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Illigal use of trademark
Pásková, Hana ; Boháček, Martin (advisor) ; Čada, Karel (referee)
The topic of this thesis is the problem of trademark infringement examined in the context of the development of legal jurisdiction. This also includes aspects of unfair competition, and in most of the cases a couple of factors are involved.I use Czechoslovakian, Czech, as well as some European court verdicts in relation to different legal regulations.
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Brand management
Čeřovský, Michal ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
The Thesis shows theoretical approaches of brand management and compares it with best practices used in international and czech companies. There is a picture of brand management impact of brand management into consumption behaviour of university students in Czech republic documented by own desk research.
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Ceska Kanada brand - principles for its granting
Karvánková, Iva ; Hesková, Marie (advisor) ; Lieskovská, Vanda (referee)
The aim of this thesis is to create the principles for granting the Ceska Kanada brand according to the requirements and ideas of the Czech Canada Agency. Technical literature dealing with destination management and marketing, brand management and brands in general was used for the theoretical part. For the practical part, the existing and functional principles of the Šumava region were applied as a methodical aid.
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Exhaustion of trademark rights
Hýžová, Zuzana ; Boháček, Martin (advisor) ; Menčl, Jakub (referee)
The thesis deals with the analysis of exhaustion of trade mark rights, it focuses mainly on the comunnity-wide exhaustion. It is based mainly on the interpretation of the case law of the European Court of Justice which is used both to describe the creation and development of the principle and to help to evaluace its importace on the field of the common market and its practical conclusions. Appart from the community-wide exhaustion, big part of the thesis is represented with the global exhaustion whose possible introduction has been topic of many discussions.
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Trade mark registration
Talich, Tomáš ; Boháček, Martin (advisor) ; Jakl, Ladislav (referee)
The diploma thesis deals with chosen aspects of the trade mark registration with the view to the current and also previous Czech legislation, the Community trade mark and the international trade mark. It compares the requirements imposed not only by the public regulations but also by obligatory rules of trade mark offices on the applicant and it keeps under review the amount of administrative demands of the trade mark registration according to respective systems. The work concentrates on possibilities of the information sources relating to the trade mark registration, on formalities of the correct and complete submission of the trade mark application, on possible ways of communication with offices and on the formal and absolute ground examination.
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