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Economic and socio-cultural implications of developing shopping centers in the historical centers
Maleikovich, Aliaksandra ; Lindner, Milan (advisor) ; Kouba, Vojtěch (referee)
The subject of this bachelor work is to analyze the impact of building large shopping centers in the historic core of the cities of Minsk and Prague, as well as to identify the existing problems and to design solutions. The work consists of two parts: the first part is a theoretical one, where theoretical knowledge, serving as a background for the practical part, will be processed with the help of expert sources. The second part is a practical one, it presents a choice of two shopping centers "Palladium" and "Stolitsa" and evaluates the consequences of their erection.
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Economical, spatial and socio-cultural impacts of large shopping centers building
Janoušková, Linda ; Lindner, Milan (advisor) ; Kouba, Vojtěch (referee)
This thesis analyzes the economical, spatial and socio-cultural implications of large shop-ping centers on their surroundings. The theoretical part summarizes the current situation in the Czech Republic, compares the international findings and depicts the possible impacts of the mall development. The practical part applies the results to the case of the City Park Jihlava shopping center. It identifies and evaluates particular consequences caused by the construction of this mall and suggests ways to correct some of them.
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Attitudes and buying behaviour of customers of a shopping center
HOUDKOVÁ, Zuzana
The theme of diploma thesis is ?Attitudes and Buying Behavior of Customers in selected Shopping center.? The theoretical part is to obtain as much information on the issue as possible. A survey was carried out simultaneously directly in a shopping center. In the practical part, there is the evaluation of the response of the evaluation of the response of customers in the shopping center selected by the survey. For the research I have chosen the shopping center in Ceske Budejovice.
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Attitudes and buying behaviour of customers of a shopping center
KOROUSOVÁ, Radka
The theme of my graduation thesis was "Attitudes and buying behaviour of customers of a shopping center". The object that I have explore was the shopping center Tesco Pisek. Marketers must be able to survive on the market competition, so they must know their own consumers. It is important to know the consumer behaviour, to know what is importent for consumers and it is also important to know the consumer knowledge of diferent products. This topic has me interested because of the most important timeliness. To get all those information I must do marketing research, these results was evaluated in this graduation thesis.
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Attitudes and buying behaviour of customers of a shopping center
HOLEČKOVÁ, Michaela
The topic of thesis is "The attitudes and buying behavior of customers of a shopping center." The aim of this work was to evaluate the attitudes and buying behavior of customers, specifically in the Business Centre Čtyři Dvory in České Budějovice, which conducted a questionnaire survey. At the same time also set targets for evaluation in this shopping center, depending on gender and determine whether they are in the center of satisfied customers buying From the perspective of a range of products and services offered. Currently, traders and developers play an increasingly difficult market rival battle for customers, so it is important to offer customers in the centers of the various alternatives both here to spend their leisure time to the management of these centers attract more visitors. It is therefore necessary to know what the customer when buying most affects what range of services or favors, as they are exposed interior of the shopping centers and the like. These factors may play a key role in ensuring the popularity centers and higher customer satisfaction.
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Retail in Kazakhstan
Shaibakov, Timur ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis is devoted to retail in Kazakhstan. Main objective of this work is to make an overview of retail market in republic of Kazakhstan and analyze its specifics, history and current situation. Also, thesis includes description of shopping centers market in Kazakhstan and prediction of future trends in retail in context of entrance into Custom Union with Russia and Belorussia.
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Analysis of the shopping centre market in the Czech republic and Slovakia
Škodáčková, Gabriela ; Průša, Přemysl (advisor) ; Brabec, Petr (referee)
ŠKODÁČKOVÁ, Gabriela: Analysis of the shopping centre market in the Czech Republic and Slovakia. Bachelor Thesis. Prague: University of Economics, Prague, Faculty of International Relations, Department of Retailing and Business Communication, 2011. 60 p. Thesis head: PRŮŠA, Přemysl. Dominant theme of the bachelor thesis is the analysis of shopping centre market in the Czech Republic and Slovakia. The thesis is devided into three chapters. The first chapter defines the concepts of retailing from the theoretical aspect. The second part also consists of the theoretical disclosure, describing the evolution of retail units since the first retail markets had shown up in the seventh century. In the meantime the real retail market started to grow in the USA. Across the world, developers of shopping centers have broken free of their traditional boundaries, explore new markets and new territories. As Europe could not resist incoming trends, shopping centers started to appear concurrently in the Czech Republic and Slovakia too. Based on the historical data and figures from the previous shopping centre's development, as well as considering the theoretical characteristics of simple Central European retail formats, the aim is to shadow the shape of future retail formats to be build in coming years in the Czech Republic and Slovakia. The shopping center of 2015 will likely be a unique hybrid, slightly different than what we used to know. The third part content is focused on the analysis of two model shopping centers. One is located in the Czech Republic -- NISA Shopping Center in Liberec and the other stands in Slovakia, Banská Bystrica and it is called EUROPA Shopping Center. The conclusion is rather analythical. Besides the SWOT analysis of the centres it specifies the way of dellimitation of catchment areas. At the close of theoretical part research was made within the group of local inhabitants, showing interesting results in circumscriptioning of customer profile. catchment area, competition, customer profile, location analysis, retail formats, retail history, retail market, retail stock, shopping center, socio-economic situation
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Economic efficiency of the realisation of a shopping center construction project
Struhár, Krisztína ; Marinič, Pavel (advisor) ; Marusiak, Jiri (referee)
The aim of this final thesis is to evaluate the economic efficiency of the realisation of a shopping center project. We can devide this work into two parts. The first one is concerning the theoretical explanation of an investment project, its financial aspects and the criteria for evaluating its economic efficiency. The second part focuses on the evaluation of the Tilla shopping center project according to the previous theoretical description. This evaluation is made by the net present value, the index of rentanility and the internal rate of return. In addition to the previous criteria there are the financial stability and the economic value added calculated to obtain a global view of this investment project.
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