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Structure-Space-City "Urban block completion"
Darda, Lukáš ; Sedláček, Jan (referee) ; Nový, Vítězslav (advisor)
The thesis deals with the examination of the possibility of designing a high-rise building on the corner of Milady Horákové and Černopolní streets, as a reaction to the important composition axis of the city and emphasizing the distinctive compositional element in the urban landscape, its panorama. The object takes into account the importance of the space and the complexity of the cramped parcel in relation to the adjacent building. It functionally combines commercial, residential and administrative functions with respect to the nature of the place.
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Unfair commercial practices used by the Czech retailers
VÍTKOVÁ, Karolína
This bachelor thesis is focused on unfair commercial practices and consumer protection. First of all it explains basic concepts such as commerce, retail, wholesale, businessman or consumer and next it devotes to unfair commercial practices. It contains devision to a misleading and agressive commercial practices and their difference. This work also shows the institutions and various organizations that can be contacted by consumers in case of an unfair commercial practice. For the consumers it is very important to know their rights about a purchase. This work is based on Act No. 634/1992 Coll., Consumer Protection Act and Directive 2005/29/EC of the European Parliament and of the Council concerning unfair business-to-consumer commercial practices, where all information concerning consumer rights and obligations of sellers can be found. The situation is detected by using questionnaire and a controlled in-depth interview with director of a control from the Czech Trade Inspection Authority. The purpose of the thesis is to evaluate these unfair commercial practices used by the Czech retailers. The aim is to determine the extent and potential impact on customers and how the Czech Trade Inspection Authority solves these situations.
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The Commercialization of Aesthetics
VOLDŘICH, Martin
Work will explore relationships of aesthetic and exchange values, respectively for the commercialization of art. The intention is to reflect wider cultural and social changes associated by the formation of modernism epoch and mass culture, as well as the establishment of a new artistic paradigm with taking into account the commodification of art. Particular attention will be paid to the Critical Theory of the Frankfurt School.
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Intenzive City House
Marková, Kamila ; Urbášková,, Hana (referee) ; Menšíková, Naděžda (advisor)
The theme of my disseration is an architecture study of multifunctional building which is surrounded by the streets Křenová, Rumiště, Mlýnská a Štěpánská. The main aim of the work is to create structure wich would offer different functions. These would fill the missing services and offer new opportunities. The result of my design is the construction which is characterized by its public terraces placed on top of the covered parking lots on the first floor. The whole complex is formed by three connected blocks. One of the important parts of the design is to uncover river Ponávka. That would make this area more attractive. The building has 2 underground floors and up to 6 floors. In the first two stories there are different public services - shops, café, restaurant, kindergarten, fitness, art gallery and other. In the third and fourth floor there are offices and apartements. Fifth and six floor are just for living. The construction of the building is from monolithic reinforced concrete frame, horizontal structure consists of beamless slabs.
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5-Minutes Neighbourhood
Deutschová, Martina ; Urbášková,, Hana (referee) ; Menšíková, Naděžda (advisor)
The subject of the diploma thesis is the architectural study of the mix-used urban housing situated closed to the Brno city centre. The design will allow mixing of greater amount of different functions on a relatively small built-up area, which will reduce the requirements on transport and provide the inhabitant with various forms of housing, services and employment. The mass and spatial solution respects the surrounding city blocks on south and the mass increase to the north industrial zone. The mass defines the area and respect noise protection zone on housing development. The shape of object's ground plan is based on the area, which is divided by four axes of pedestrian paths. The basic matter of object is divided into four blocks linked by common internal square. The mass solution provides private, semi-private and public courtyards.
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Primal sources of inspiration in czech art 1980-2015
Steigerwaldová, Kristýna ; Klimešová, Marie (advisor) ; Fišer, Marcel (referee)
Main focus of this work is to compare and map the evolution of primal sources of inspiration in Czech art in the years 1980-2015. It brings the overview of the authors, who adopted the elements of visual reality, and describes the ways how they used it in their works. Highlighted are the authors whose works are influenced by some of the following topics: commerce and kitch, pornography, comic books, graffiti and street art, folklore, culture of natural nation and childs drawings. Reasons and motivation of the authors for using these extraordinary ways of expression are also clarified. The main part of the work is completed by a context of the exhibitions which took place in the defined time period and follow the topic. It is possible to imagine the evolution and the meaning of primal sources of inspiration in the context of post modern art, according to the basis of the discovered findings.
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Internet business transactions with an international element
Uram, Tomáš ; Brodec, Jan (advisor) ; Dobiáš, Petr (referee)
In the last two decades the world has experienced enormous growth of the internet users what has created business opportunities in a completely new and very specific space. The goal of this thesis is to analyze the most important legal aspects of internet business transactions with an international element. The internet commerce and subsequently the consumer protection programme has become a legal discipline which is subject of extensive development reflected in setting in legal standards found within the legal code of the Czech Republic. The thesis is divided into three main parts. It starts with a short introduction of internet environment and its characteristic, focusing on its specific aspects which respresent a challenge for the regulation such as decentralisation or geographical independence. The second part deals with the process of closing contracts on and consumer protection within the scope of european regulation such as directive on electronic commerce, directive on the protection of consumers in respect of distance contracts or directive on consumer rights. The third part is dedicated to the role of the international element within internet business transactions and methods of identification of the applicable law and respective jurisdiction. The role of the Court of Justice of the European Union...
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Development of Business Activities of Company on the Market of Home Automation and Regulation
Svobodová, Sára ; Škorpík, Adam (referee) ; Zich, Robert (advisor)
In the Bachelor’s thesis, I deal with assessment and sugestion on expanding business aktivity of Czech Republic based company Faster CZ,spol.s r.oo, that is producing to the Home automation and Regulation global market. The scope of business is production and resale of control units. The sugestions aim on reinforcing the marketing activities, brand development and improvement of customer relationships on the B2C market. Based on the analysis, I define the position of the company on the market as well as the potential for future development in the framework of certain market and then I define specific activities pointing to improve the business activities.
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The Meaning of Success in the World of Czech Professional Drummers
Kubíček, Matěj ; Paulíček, Miroslav (advisor) ; Prýmková, Karolína (referee)
Matěj Kubíček: The Meaning of Success in the World of Czech Professional Drummers Abstract In this thesis, the author deals with the term "success", aiming to uncover ways in which Czech professional pop music drummers understand it. He also investigates problems connected with it, such as the attributes required to reach the status of a professional drummer, or the link between art, commerce, and skills. His approach consists of comparing relevant literature, which is introduced in the first part of the thesis, with information stemming from research. This research was made in a qualitative method, where the author made interviews with eight professional Czech drummers. The main themes contained in the investigation of the word success are the actual typology of the term, teaching and pedagogy, family life, and the relationship between art and commerce. As far as a professional drummer's attributes are concerned, three most important terms are identified: Diligence, talent, and humbleness.
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