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Expressing opinion on the internet. Rearers'reactions to the articles about actual topics. Stylistic and pragmatic analysis
Nedvědová, Petra ; Holanová, Radka (referee) ; Chejnová, Pavla (advisor)
In my diploma thesis I have focused on the research work of the newly originated form of communication we can encounter in the readers reactions to the articles dealing with current topics. These articles can be found on the internet news servers. The selected reactions have been scrutinized especially from pragmatic point of view. Firstly, I have been trying to find out which form of language they belong to. After having revealed several features of spoken medium in the analyzed material, I came to a surprising conclusion that electronic communication of this type is neither written nor spoken but it should be placed somewhere between these two language forms. Furthermore, the findings of conversation analysis have been applied to the readers' reactions I have worked with in order to detect whether there is a conversation structure or not. The initial hypothesis has been confirmed as a result of my identifying the fundamental parts of conversation: turn, act, move, exchange, initiation, response etc. As far as the taxonomy of discourse acts is concerned the prevailing ones are informatives.
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Branded Entertainment
Dědková, Linda ; Drocár, Jakub (advisor) ; LAMPEROVÁ, Marta (referee)
This thesis takes a look at the main issues of branded entertainment. Its aim is to present branded entertainment's current functions and its future potentials. It views branded entertainment as a means of cooperation between entertainment and the business of advertising.
The first chapter defines branded entertainment and relevant terminology. The second chapter describes recent media changes and their impact. The third chapter analyzes and details the principles of branded entertainment, and cites actual examples in both Czech and international territories. The fourth and final chapter offers a deep evaluation of a definitive example of Czech branded entertainment. The aim of this particular evaluation is to define and reinforce the statements of the three key parts, which are responsible for this case, and to proof the theoretical knowledge stated in the previous chapters.
To conclude, a general hypothesis is provided, giving further attention to the function of branded entertainment, its usage, and its possible future developments.
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Jiráskův Hronov - background of festival
Cajtlerová, Zuzana ; PROKOP, Petr (advisor) ; TICHÝ, Zdeněk (referee)
My bachelor thesis will be focused on the festival of amateur theater Jiráskův Hronov, which is the longest lasting festival of amateur theater - in Czech republic but also in the world. Jiráskův Hronov is completely unique and an original phenomenon of Czech amateur theater for several generations.
I'd looked at this festival of organizational aspects in its current form and in the context of a wide spectrum of nationwide festivals that precede it. The work will cover production side of things - both during the festival and in its preparatory stages. Another significant aspect of the work will be mapping out its financial situation during the previous years, and particularly at a time when the financial issue very actual - this year, for example, led to a shortening of the festival itself. In addition to financial changes occurred due to the departure of the long-running festival director Milan Strotzer - and the arrival of the new director Simona Bezoušková - or even significant program changes and even changes in the actual course of the festival.
Apart from the main aim of my thesis - to provide a global picture of the organizational background of the famous Czech Festival - my work also raises the question of the specificity of amateur production shows in the context of a specific functioning of amateur theater in general. My hypothesis would be the question whether the ensuring of such a festival has some specifics - due to professional theater and its shows.
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Influence of family to punitive actions of young people
BŘEZOVSKÁ, Martina
This work is focused on problems of function ability of family and its influence on successful education of children and youth. The aim of this work is to map main factors that influence youth{\crq}s criminality, such as types of families, to confirm and compare current knowledge with actual status of investigated groups of convicted youth, to learn which type of families influence the most behaviour and act of youths negatively, which criminal activity is caused by children and youths from these families, what is the attitude of youths towards discipline and punishment, which is executed by parents, like, and whether they regard these punishments fair or unfair and which reasons they mentioned. The structure of final work is differentiated to obligatory and recommended parts. The main part of work is divided into ``theoretical part{\crqq} (explanation of problem) and `` practical part {\crqq} (where I{\crq}m focused on investigation of social conditions and relations in family. Based on it I prepared a plan of empirical investigation and established targets and tasks, working hypothesis and I chose concrete methods of investigation). The work includes conclusions and practical recommendations. The final work is compiled upon the rules for final work included hierarchic structure of the text and reference of final work A list of related literature is included.
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The analysis of buying terms and consumer behaviour of the city of Hlinsko
Vokáčová, Lucie ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
This thesis should introduce the retail situation of Hlinsko and show the trends and typical consumer behaviour of the citizens of this city and the nearest neighbourhood. The thesis consists of 3 main parts: The first one is theorethical and describes the actual retail situation of the city and all the stores, where food assortment can be bought. These stores are then divided according to their sort and size. After five hypothesis have been determined, the stores have been marked in the map of the city of Hlinsko. The second and main part is half practical and half analytical. It contains a questionnaire investigation of the households of Hlinsko and the neighbourhood. The results are processed and aplicated on the hypothesis from the first part. The third part includes analytical calculations of the service area and sales capacity of the stores in Hlinsko. As the conclusion, the outcome is compared with the real situation.
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The tools of effective internal communicaton in times of social networks.
Růžičková, Barbora ; Zadražilová, Dana (advisor) ; Kubálek, Tomáš (referee)
Nowadays, the term of communication includes many types of information sharing and the efficiency of this process is the art of understanding the individual components of the communication process and the proper use of communication tools. It is necessary to be aware of the change of the current people thinking which differs considerably from the previous generations and it relates to the change of communication channels and means of communication. Former thinking of people was based on a set order, while the world today is disorganized and complex. Formerly, there was a finite number of elements that interacted with each other, but there is an unlimited number of elements in a large interconnected style nowadays. There were predictable conditions in the past but there is a high degree of unpredictability today. It is more than obvious that mankind made a big step since the end of World War II and multinational corporations, organizations and associations have a greater influence than the government itself. It is just a matter of discussion to which extent the world will be interconnected in future and how people thinking and communication shift in the coming decades. The subject matter of this thesis is the way of internal communication and used internal tools, especially the analysis of the channels of communication across generations, the effectiveness of communication processes and ways of using nowadays. In the theoretical part, I would like to investigate a change in human thinking (according to research by the Canadian professor Don Tapscott), the differences between the baby boomers, X, Y and new generation Z. My used sources are the websites on social marketing and also the research of magazine Forbes about the youngest generation Z. Besides the change in thinking and different effects on different generational groups I examine specific communication tools of these groups and progress in this area. I draw current and also new challenges arising from the global communication based on resources from United Nations´ official publications and the World Internet Statistics. Furthermore, I am focusing on the internal communication tools and social media. Internal communications is still relatively marginalized in the Czech Republic. Few people realize how great power is hidden within communication and how it can affect not only the atmosphere and relationships in the workplace but also the actual results of the organization. For this reason I chose internal communication as a subject of research in the practical part. The empirical part of this thesis focuses on internal communication among students of the Faculty of international relations of the University of Economics in Prague and the leadership, which share information to the students. I will focus on the online student portal ISIS, intranet, personal approach of teachers and on social media of this Faculty. I evaluate the use of the channels and subsequent effectiveness of communication channels. Based on the results of the survey I will evaluate the hypothesis which presuppose different use and functionality of communication channels. My goal is to assess the selected communication channels based on the results of this research, compare them, evaluate the efficiency and in case of weaknesses suggest possible solutions to improve the situation. Hypothesis I: Tools of Internal communication such as ISIS, website and internet are used effectively by students and students receive through them properly and in a time all relevant information, news and documents to study. Hypothesis II. Personal approach of teachers and officials helps in solving students matters. Hypothesis III. The most helpful tools in sharing information and materials is now moreless social medium facebook than the official networks of the University.
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Anthropometric parameters in medical students
Procházková, Linda ; Rambousková, Jolana (advisor)
The aim of this work was to validate and verify changes in the students of the 3rd Faculty of Medicine, Charles University regarding their lifestyle and nutritional status with emphasis on the actual nutrition itself. Voluntary male and female students of 1st and 6th year were measured and their BMI values and percentage of body fat values were recorded using methods of bioimpedance measurement and questionnaires targeting their lifestyles and eating habits. A total of 35 female students of 1st year was measured as compared to 27 in their 6th year of studies and a total of 27 male students of 1st year compared to 7 in the 6th year. Questionnaire was filled in by 41 female students of the 1st year, 31 female students of the 6th year. Male students who filled in the questionnaire numbered 23 in the 1st year compared to 13 in the 6th year of their studies. In accordance of our hypothesis we came to conclusion that BMI index values and the percentage of body fat have midly risen in the students of the 6th year compared to the students of the 1st year. However, regarding lifestyle, a higher sport activity and lower use of alcohol and tobacco products was detected with female students of the 6th year in comparison with female students of the 1st year.
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Actual trends in contactless payment, contribution of Apple and analysis of market in the Czech Republic including consumer preferences
Novák, Vladimír ; Schlossberger, Otakar (advisor) ; Čarný, Ján (referee)
The main objective of this work is to analyze current trends in contactless payments and consequently implement it on the Czech market. On this base this thesis deals with several wearable devices. Furthermore on this base is also working in the application part, where is one of the secondary objectives of the work to determine consumer preferences on the market of the Czech Republic. One of the secondary objectives is create a brief summary of the history of payment cards and within the sociological aspect to find a certain analogy in introducing innovations in the field of payments towards current trends in contactless methods. Within the secondary objectives there are simultaneously defined key assumptions forms of payment for success on the market. The following section focuses on electronic payments. Specifically, it deals with trends in electronic payment services, where for its implementation aren´t required the physical presence of the card or chip. Furthermore there are analyzed alternative paths in the current payment methods, namely peer-to-peer platforms. On these platforms is based shared economy, which also represents an interesting potential for the possible development of payment field. Chapter with alternative methods for cashless is finished by analyzing digital currencies. The hypothesis of this thesis is whether Apple can have an impact on the area of contactless payments and how it can affect the entire sector. Part of the hypothesis is the claim that Apple manages to change the area of contactless payments, such as happenede in the music industry with iTunes and then in the telecommunications industry with a revolutionary iPhone. Potential benefit of Apple is defined by the method of description. Potential contribution of Apple Pay is characterized by logical deduction base on previous relationships. Conclusion is by quantitative research method, namely through the consumer research, assessed consumer preferences in the Czech Repulic and is also evaluated the hypothesis of potential benefits of Apple contactless payments.
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Moral Hazard of Humanitarian Intervention: Case Study Kosovo
Kodrazi, Suzan ; Lehmannová, Zuzana (advisor) ; Veselý, Zdeněk (referee) ; Pelikán, Jan (referee) ; Vávra, Přemysl (referee)
The main ambition of this doctoral thesis is to contribute to the development of interdisciplinary application of the concept of moral hazard developedin economic and insurance theory to the context of the inter-state conflicts with potential international intervention. The basic theoretical framework used in the thesis is derived from the concept of moral hazard of humanitarian intervention by Alan Kuperman who claims that the newly established norm of humanitarian intervention may well have unintended negative consequences. Kuperman argues that if the mere existence of insurance creates sufficient incentive for the insured to modify their behavior to the extent that they engage in the riskier behavior due to the fact that they are insured against the consequences of their actions, the rebels may well optimize their behavior in the same way. Currently, the transfer of the moral hazard theory to the context of interventions is hindered by a number of existing obstacles stemming from the differences in these areas. This thesis concentrates on reduction of three main identified drawbacks and addresses them by formulating three main research questions and derived hypothesis. The aim of this approach is to examine the limits of application and create the space for development of the concept of moral hazard of humanitarian intervention in the future research. (1) What is the interpretation potential, value added and limits of application of economic theory of moral hazard to the context of humanitarian intervention from the theoretical perspective? Hypothesis 1:The concept of moral hazard represents an efficienttool for evaluation of humanitarian intervention. (2) What is the potential of causal mechanism established by the Kuperman´s hypothesis to explain the reasons why in certain cases the state decides to escalate the inter-state conflict despite the public threats of intervention at a general level of research? Hypothesis 2: The threat of intervention causes the escalation of the inter-state conflict. (3) To what extent does Kuperman´s hypothesis modified to the conflict in Kosovo correspond with the actual state of affairs and their development? Hypothesis 3: The threat of intervention NATO/USA caused the escalation of conflict in Kosovo.
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The economic importance of energy in the Czech Republic
Štěpánková, Nicole ; Urbánková, Erika (advisor) ; Jitka, Jitka (referee)
The aim of this thesis is to evaluate the economic importance of energy in the country. Along with this theme are reviewed macroeconomic indicators, which are compared with some of the attributes of the energy sector, so that they can assess their significance and coherence. Impact on GDP is reviewed in terms of electricity production, and also by means of the export of electricity. Impact of energy on the unemployment rate is evaluated from the perspective of people employed in the field of energy. The overall trade balance is evaluated in terms of import and export of electricity and natural gas. Finally, assessment of inflation through the development of prices of both commodities in the wholesale market. To evaluate these indicators are used statistical methods such as regression and correlation analysis. In conclusion, the thesis explains predetermined hypothesis and comprehensive assessment of the actual importance.
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