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Problems of deal of the day websites and their cooperation with providers
Čeladníková, Tereza ; Pešek, Ondřej (advisor) ; Macháčková, Andrea (referee)
My bachelor essay discusses the topic of deal-of-the-day websites. In the foreword the key words as a deal-of-the-day website, sale-search engine, affiliate program and its connectivity and cooperation are explained. In the following part of the essay there can be found the development of the deal-of-the-day websites on the Czech market and the demonstration the great commencement of those websites, its growth, unceasing innovations and the estimate future development, particularly in the 2012. Among principles for processing of the practical part of this essay belongs a questionnaire filled by the providers, comparison with the abroad and comparison of two different-sized deal-of-the-day websites. The main goal of this questionnaire is to ascertain the overall satisfaction of the cooperation between provider and the deal-of-the-day websites. Comparison with the foreign countries' situation will consist particularly in collation with Groupon, the first deal-of-the-day website in the world. The comparison of the domestic, totally different websites will be done on the ground of the interviews with the representatives of each website.
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The usage of marketing in the company Kostelecké uzeniny a.s.
ALDORF, Martin
The aim of the bachelor work was to find the current state of a marketing exploitation within the company store by means of various analytical methods. How the company store is interested in its customers, to what extent it tries to satisfy their needs and adjust the services. I tried to look at the issue also from the other side, from the view of customers {--} how they are satisfied with a company store and what they would change about it.
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CRM-application in strategic marketing
JAKEŠOVÁ, Jana
The main goal of this Bachelor?s thesis was to analyze the actual level of exploitation of Customer Relationship Management application in strategic marketing of a selected economical subject and to evaluate its contribution to the general development of the economical subject.
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