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Strategy marketing in a chosen company
POŠVECOVÁ, Lenka
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marketing plan in order to deal with possible changes resulting from the current situation. Strategic marketing process, which is based on the strategic management process consists of planning, implementation and control. On the basis of marketing situational analysis SWOT analysis was set up, marketing objectives were defined, strategies were formulated and a marketing plan was suggested. The implementation of a plan is a part of an implementation phase. Finally, the interim results were evaluated and possible changes were proposed, which should lead to the achievement of the planned outputs at the end of the period.
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Cultural Centres
Adolfová, Barbora ; PROKOP, Petr (advisor) ; KAŠPAR, David (referee)
This thesis is concentrated on cultural centres built between years 1960 and 1990 in the former socialist Czechoslovakia. Six cultural centres have been chosen and analyzed to conclude the purposes they serve as well as the programs they offer. These chosen cultural centres are run as municipal organisations financed from the town budgets. The six towns where they are located are similar to each other in terms of their history, size and the time when their cultural centres were built. All of these centres share difficulties with the lack of cultural interest of local citizens, bad technical shape of the buildings in question and low budget.
The aim of this thesis is to compare the functioning of these six cultural centres and conclude whether being directly funded and influenced by the municipal councils has a positive impact and should serve as a model for cultural centres or should be replaced by a different one. It also focuses on cooperation between the management of cultural centres and municipal officials, cooperation with other local cultural institutions and cultural centres from different towns.
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Economic cooperation between China and Sub-Saharan Africa
Šára, Ondřej ; Jiránková, Martina (advisor) ; Sejkora, Jiří (referee)
Building relations with China is a topic of broad and current interest, when it comes to establishing and deepening new economic cooperation between Sub-Saharan Africa and other regions. This thesis analyses current economic cooperation between these two regions with the prevailing emphasis on the African partner. The thesis is formally divided into five chapters. The first two chapters focus on selected theoretical and factual starting points related to the main topic of the thesis, which create a foundation stone for the other chapters. In the third chapter of the thesis, selected statistical data about current trade and investment cooperation between both partners are introduced. The main goal of the following fourth chapter is to analyze real impact of mutual cooperation on the selected country of Sub-Saharan region. The last chapter of the thesis analyses a relatively problematic and widely discussed issue: the classification and allocation of financial flows from China in the Sub-Saharan Africa.
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Improving labour productivity: How to determine standard time for performing specific tasks in the selected organization
BARTOŠKOVÁ, Martina
This bachelor thesis focuses on the standard time needed for specific tasks in the selected organization, as well as on the appropriate methods for its determination. The findings serve as a basis for the formulation of measures which should be taken to improve labour productivity. The methods include the standardization of tasks, time study and computer-based data analysis (Microsoft Excel spreadsheets). The theoretical part of the paper discusses the nature of job production, the methods appropriate for the calculation of standard production time and the ways to ensure efficient work and time management in the given factory. Apart from these, a complete description (history, facility layout, pre-production and production stages, machines and materials) of the selected organization is provided to serve as a background for the case study presented in the practical part. This includes the list of production tasks, production time tables and time standards along with materials necessary to facilitate production. The aim of the thesis is to help the organization improve its labour productivity and provide it with the algorithm which can be used to determine production time for similar orders.
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Project management in selected company
POKORNÝ, Radek
This work deals with project management in chosen company. It has two parts. The first part is theoretical, which is focused to theoretical treatment of the subject. It explains what is the project, management of projects, organizations of projects, processes of project management, what is target of project, communication, control, changes and risks and more. In the practical part I focused to concrete company and project management and than I analyzed concrete project. Name of the mentioned company is OHL ŽS, a.s. It is company from Spain, which acts all over the world. In the Czech Republic has the base in Brno. This company has several divisions and every of them is focused to different professional architecture. I have chosen division of structural engineering. This division builds all kinds of buildings. It could be construction of new buildings or reconstruction. To analysis of chosen project I used various business documents, contracts with investor or suppliers, document which include billing, timetable. I especially used my experience with projects of this company, and I was part of this project. Name of this project is Reconstruction of cladding including replacement windows and insulation. During the analysis of project I found a couple major gaps. If we could avoid these gaps, we could increase profit. These graphs is especially in management. At the beginning there were appointed two temporary construction managers. They doesn't care about result project, because they knew that they will not be to the end of the project. These gaps are because there is missing motivation system. Project manager can´t affect results of employees. It doesn´t depend on performance of employees, they always has the same wages. For elimination of these gaps I proposed several suggestions for improvement. The first suggestion is modification and extension of motivation system. New motivation system include personal evaluation. This evaluation depends on performance of employee. The second part is bonus from over profit. The next suggestion is make a new working position. This position would take care about controlling and project documentation. During the building project, especially at the end is construction manager very busy. It depend of decision of construction 63 manager what kind of activity will have prefer. Project documentation and administration or controlling of building works. If they are doing everything correct and technology are respect. Suggested position would take care about invoices, real work, which is done, project documentation, controlling of budget. The third suggestion is purchase of small machinery such as chipping hammers and drills. At this time they rent all devices. Rent is higher than purchase price. The last suggestion is use credit to restoration of fleet. At this time they have obsolete fleet, because the bought all cars by cash. It is not conveniently.
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Controlling System and the Competitiveness of a Small Service Company
PODLAHOVÁ, Žaneta
The bachelor thesis deals with evaluating the current system of controlling and analysing of the competitiveness of a selected small company in the South Bohemian region. The business subject of this company is to provide services in the real estate industry, whose aim is to satisfy its customers. The practical part contains more detailed description of the company, including its history with the present and depicts its management system. The methods used are Porter's five forces model, PEST and SWOT analysis and competition analysis. Porter's five forces model analyses the surrounding environment and examints competitiveness. PEST analysis is a simple and widely used tool that helps you analyse the Political, Economic, Socio-Cultural, and Technological changes in business environment. SWOT analysis deals with the external and internal environment. This theory describes the strengths and weaknesses of the chosen company, and its opportunities and threats. Competition analysis deals with the main competitors of company. The theoretical part applies these method. Finally, I made the proposals which help to increase competitiveness of company.
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Role of physical activity in the prevention of childhood obesity
VRTALOVÁ, Jana
The thesis deals with physical activity in the prevention of childhood obesity. It is focused on children, namely pupils of the eighth and ninith grades of elementary school. Obesity is responsible for more human lives than both of the world wars and if we want this epidemic of obesity and problems associated with inactivity minimized, we have to start where it is most efficient and that is with children. The main objective is to explore physical activity in a selected group of pupils. Partial aim is to determine the prevalence of overweight and obesity in the investigated group of students using somatometric measurements in the selected location. Another objective is to determine how many of childrens parents did sports in the past or actualy do sports. The final goal is to prepare educational material for students about the importance of physical activity. The work is divided into two parts theoretical and practical. The theoretical part was compiled as a secondary data analysis. Sources of data and information originated from the Czech Republic and abroad in the form of scholarly books, journals and electronic resources. The contents of the theoretical part is focused on explenation of terms such as obesity, its consequences, complications, ways to prevent obesity, physical activity, appropriate kinds of physical activity and its effects on the human body. Distinctive part is the chapter dealing with the myths of obesity some of them are really surprising. The second part is practical part and includes its own research. The investigation was conducted in a primary school Komenského alej in Žatec for pupils of the eighth and ninth grades. File featured 107 pupils. The research was conducted as a quantitative survey complemented by measurements of somatometric indicators. The data were collected using a custom non-standardized questionnaire. The questionnaire contained 14 questions and two columns separated by line for recording the exact weight and height. We checked these data at pre-agreed periods.
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The use of new technologies in teaching mathematics
BUMBÁLEK, Roman
Modern information technologies accompany all of us in our daily life. They not only use to serve to our work and for the entertainment, they even have got a great potential to be used in the education. The submitted thesis deals with the appropriate utilization of the special IT application in the pedagogic process, especially in teaching of maths, the topic of trigonometric functions. The aim of this thesis is to create structures with a high potential of the modern technology handling. To tackle this task the graphical program GeoGebra was chosen due to its qualities for creating dynamic structures and the other advantages presented further in the thesis. To the created constructions the detailed instructions how they can be constructed are added. The thesis is also accompanied by worksheets with solved tasks, focusing on the application of trigonometric functions in real situations.
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Economics of Snails Breeding
Šesták, Marek ; Maier, Tomáš (advisor)
Thesis on "Economics of Snails Breeding" deals with the establishment and further development of family farm. The theoretical part is focused on getting an overview about the possibilities of farming in our conditions, requirements for nutrition and sales. The practical part is focused on a selected farm, the financial analysis and the conclusion will be proposed measures to improve its economic performance.
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