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Process management in hotel facilities
POLÁKOVÁ, Lucie
The thesis is focused on the description of the company, its organizational structure and finance companies. There are also described each of the posts leading employees, their competencies and powers. The paper also analyzed the various processes taking place in the hotel facilities and there is value out of these processes.

The economic evaluation of beef cattle breeding
Říhová, Monika ; Toušová, Renata (advisor) ; Jan, Jan (referee)
The objective of this dissertation is the evaluation of economic indicators of beef cattle farming on a specific family farm in the time period from 2013 to 2015 in Bukovina u Čisté village, Semily District. The family focuses on a crop and livestock production. The farming takes place on 110 hectares of land, the fertile ground makes 54 ha. The livestock production concentrates on breeding cows without any milk production and the bulls fattening. The amount of cows was 23 pieces to 27 pieces in the period from 2013 to 2015. Because of the crossbreeding the cows following breeds are represented: Czech Pied cattle (20 %), Limousin (72 %) and Charolais (8 %). In the bulls fattening area were more breeds represented caused by the purchased bulls. Breeds represented: Limousin (32 %), Czech Pied cattle (42 %), Blonde d Aquitaine (1 %), Aberdeen Angus (23 %) and Holstein cattle (3 %). The processing and evaluation of economic results was prevented by factors affecting the economics of farming. In the reproduction part are the factors - the calving interval, the age structure of the cows and the scatter of births during the year. The bulls fattening part contains the research of the bulls breeds representation, age structure and carcass weight. The economic indicators consist of the evaluation of the costs, revenues, profit and the level of profitability. The breeding was evaluated in the conclusion of this dissertation and the suggestions for improvement was recommended. The calving interval of the cows in 2013 lasted on average of 408 days, in 2014 decreased by 9 % to 373 days, and in 2015 decreased by further 9 % up to 337 days. Heifers reached 3 years of age at birthing. The oldest cows were 11 years old. The biggest group of cows was at the age of 7 years with a 27 % share. The Breeders preference is the calving during the winter to spring time period. In 2013 the birthing period lasted from February to July, in 2014 from March, except June and August, until October and in 2015 from February to August. For the entire period was 76 % of births in the barn and 24 % of births on pasture. In the entire period 76 % of births happened in the barn and 24 % of births on pasture. The bulls fattening contained 42 % of own breeding and the next part consist of purchased bulls. The largest group of bulls are Czech Pied cattle constituting of 42 %. Limousin Bulls breeds and Aberdeen Angus breeds created 21 % and 79 % out of that are owned by the breeder. The best average of hot carcass weight (HCW) was 399kg at Aberdeen Angus breed. The value of the carcass at Limousin bulls was 8 % lower and the bulls of the Czech Pied cattle was more than 20 % lower. The slaughter bulls were sold at an average age of 23 months and HCW 344 kg in 2013, in 2014 at the average age of 24 months and HCW 379 kg, in 2015 at the average age of 22 months and HCW 330 kg. The highest variability was recorded in the year 2015 with a value of 34,63 % and the lowest in 2013 with 8,80 %. During the time period the highest cost entry has not changed. Just the share was different. The feed entry share was at 61,7 % in 2013, at 68,89 % in 2014 and at 52,30 % in 2015. 95,7 % of the total cost was assigned to the own feeding. The expenses in 2013 were 912 919 CZK, in 2014 dropped to 845 368 CZK and in 2015 increased to 1 213 190 CZK. The cost of one feeding day per cattle in 2013 was 28,10 CZK, in 2014 decreased to 26,02 CZK and in 2015 increased to 37,35 CZK. The revenues were affected by the sale of cattle for slaughter. In 2013 was sold 21 pieces of cattle for a total amount of 545 040 CZK, in 2014 was sold 32 pieces of bulls in the total value of 977 643 CZK and in 2015 36 pieces of bulls in the total amount of 867 885,60 CZK. The sales of slaughter units in the total amount of revenue in 2013 did the share of 68,61 %, in 2014 increased to 72,25 % and in 2015 decreased to 59,20 %. In 2015 was the receipt share from slaughter bulls of 30 % based on the sale of alive bulls to Austria. Total revenues in 2013 were 823 517 CZK, in 2014 increased by 39 % to 1 353 080 CZK and in 2015 increased by 7 % to 1 466 062 CZK. The Profit was calculated in 2013 as a loss in the value of 89 402 CZK. In the subsequent years there was a profit. In 2014 profit in the amount of 507 712 CZK and in 2015 the profit decreased to 252 872 CZK. The profit ratio in 2013 amounted to a negative value - 10 %, in 2014 increased to 60 % and in 2015 dropped to 21 %.

Business Value
Mikel, Michael ; Aulová, Renata (advisor) ; Kateřina, Kateřina (referee)
The aim of this diploma thesis is to determine the value of the construction company GOSTAS Ltd. according to yield-based valuation methods. The theoretical part uses literature and internet sources to describe basic concept of valuation companies. It specifies the procedure of determining value, describes the most common methods of valuation and reasons for valuation are mentioned too. The practical part is about valuation of the company GOSTAS Ltd. Company is firstly briefly introduced and afterwards simplified strategic and financial analysis are carried out. Based on the results of these analysis is created financial plan according to which is determined the value by using the methods of economic value added and discounted cash flow. At the end of diploma thesis the final value of the company is determined on 1.1. 2015.

Importance and possibilities of winter cereals utilization in organic farming
Valdmanová, Miroslava ; Capouchová, Ivana (advisor) ; Petr, Petr (referee)
Organic agriculture is not only a way how to produce food and feed raw materials in friendly way , but also it has very important secondary and landscaping functions. Production without chemical inputs into organic farming is very important, but in a broader sense it helps this system to bring the landscape, to it is original and natural functions. The most grown cereal in organic farming in CZ is common wheat., which in year 2014 reaches an average return 3,05 t.ha-1 , was grown on an area of 6 117 ha and structure of the grain it took part 24 %. For winter crops after the decree takes for the following wheat, triticale with the average yield 2,97 t.ha-1 in the year 2014 with area of 3 530 ha, it is in aproximatelly 14% of the structure of grain crop in organic agriculture. Than rye followed by achieved in 2014 the average yield of 2,90 t.ha-1 and area of grown 2 392 ha, it is structure of the grain in organic agriculture less than 10%. Monitoring and evalution of wider range of varieties of winter wheat in organic and conventional agriculture has been pursued in the Research station of the Department of Crop production in Prague - Uhříněves since 1994. The results of experiments can help ecological farmers in better orientation in available varieties and to facilitate the selection of a suitable variety for their needs. Parts this long term activities is also my diploma thesis. As expected, in general cultivars of conventionals wals of growing reached higher yields in our experiment - cultivars Tobak (B) - 11,6 t.ha-1 , Gordian (B) a Matylda (A) - the same yield 11,0 t.ha-1 and the most low yield was in cultivars Bohemia (A) - 9,6 t.ha-1 , Annie (E) a Cimrmanova raná (E) - both the same 9,8 t.ha-1 . In ecological system was discover the most high yield in cultivars Gordian (B) - 9,5 t.ha-1 a Tobak (B) - 9,3 t.ha-1 , the most low than in cultivars Bohemia (A) - 8,0 t.ha-1 , Cimrmanova raná (E) - 8,2 t.ha-1 a Annie (E) - 8,5 t.ha-1 . It is therefore clear, that in both type of system of cultivation reached the most high and the most low amount of yield the same cultivars. But is important to say , that good amount of results reached cultivars Evina and Fabina too. Both are from quality group of E (mostly in ecological type of economy). Cultivars which reached in our attempts the best results of yield, had the samet he best results of healty test and on arganic area was no flattened. The evaluation of quality indicators showed that the conventional method of cultivation, the highest N-content in dry matter corn varieties Annie (E) - 13.8% and Cimrman's early (E) - 13.2%; lowest then Seladon varieties (B) and Vanessa (C) - the two identically 10.7%. The organic way of growing the highest content of N in dry matter corn varieties observed in Cimrman's early (E) and Eve (E) - two identically 11.6% and immediately behind Annie (E) - 11.5%. The lowest content of N in dry matter showed grain varieties Tobak (B) and Vanessa (C) - the two identically 9.7%. In both systems, the cultivation is evident in consistent trend of gradual reduction of N in dry matter from grain varieties of quality Group E (elite) to a variety of quality Group C (other unsuitable for baking process). In case of Zeleny test achieved in the conventional system the highest values variety Annie (E) - and 60.2 ml Cimrman's early (57.3 mL); then the lowest varieties Vanessa (C) - 25.3 ml and KWS Ozon (C) - 29.7 ml. The organic way of cultivation had recorded the highest value Zeleny test for early varieties Cimrman (E) - 55.8 ml and Fabius (E) - 47.0 ml, the lowest varieties KWS Ozon (C) - 24.7 ml and Vanessa (C ) - 19.0 ml. As in the case of N content in dry matter-grains is also here in both systems growing trend decrease values SBV test of quality varieties of groups E to a variety of quality group C. In the event that organic farmers farmed in similar environmental conditions, such as those on the Department of Crop production in Praha-Uhříněves and sought food quality wheat, it would be him on the basis of our results, we recommended eg. a variety of Eve and Fabius (both from a quality group E) which reached both good quality and satisfactory yields of grain (in the case of a significant focus on quality and variety Annie and Cimrman's early - both also quality group E). In the case of preference revenue would be recommended varieties, some varieties of quality group B, for example. Gordian and Tobak. The work was completed at the end of a brief comparison of the economy growing wheat in organic and conventional systems. From this comparison came out better ecological wheat (despite significantly lower revenues), mainly due to the significantly higher price, a higher total subsidies and lower variable costs.

Simulated Verification of Complex Technology Project
Varjan, Matúš ; Hrubý, Jiří (referee) ; Lenort,, Radim (referee) ; Rumíšek, Pavel (advisor)
In the introduction, doctoral thesis as a complex technological project uses the summary title Stability of production. Stability of production is defined as a maintaining the required properties of the system over a given time period. Stability of production, based on the literature study included: – generally known systems and concepts, for example Process Stability, System Stability, Toyota Production System, Lean Manufacturing, etc. – less-known systems and concepts, for example Maintaining the fidelity of the production program, Stable order-sequence concept. The practical part of the doctoral thesis is focused on the less-known concept: Stable order-sequence. The task of the Stable order-sequence is to follow the sequence of orders given by the planned production program in the course of the production and at the end of production. Maintaining the sequence of the orders has a positive experience in the logistics activities between the final producer and its suppliers. As it was found by the planned experiment for a full factory plan, the sequence of orders in the material flow of original equipment manufacturer is influenced mainly by: – the cause of the removing orders from material flow, – the effect of the causes LIFO stack vs. branched material flow, – the effect of the causes LIFO stack vs. branched material flow vs. the removing from the material flow. By the analysis of Stable order-sequence, it was found that the methodology of the concept contains deficiencies. It does not state how to choose for example the size of the time period, time interval, data editing etc. By this lack, the subject can skew the results in the evaluation of the indicator PFT0 up to 4 %. Or by using of suitable adjustment, the value of the indicator PFT0 can be improved more than 50 %. To test the concept of a Stable order-sequence in practice has been designed technological project with the support of discrete-event simulation. It was about the implementation of new management logic to the stack behind the welding of original equipment manufacturer. The new logic of management was designed with an emphasis on Stable order-sequence concept, to arrange the orders in process according to the planned sequence. On the base of the functionality verification of the new stack logic, it was found that the logic affects the sequence of the orders, but not fundamentally. In tracking the hourly intervals for 25th calendar week 2013, the value of PFT0 was not improved in 37 cases, the value remains in 30 cases and the value was improved by the value of the median 18,68 % in 30 cases orders.

Social Media as a New Instrument to Influence Brand Value
Sizikova, Evelina ; Král, Petr (advisor) ; Jurek, Martin (referee)
With the rising power of Internet and especially social media which includes different communities, blogs, portals(1) , etc., nowadays brand value, - its creation and control, is not in the hands of the companies anymore, but is shifted to the consumers. One aim of this paper is to investigate and try to prove the existence of social media influence on brand value. Another goal is to introduce a different vision of brand value in connection with Internet and the rise of social media's influence on consumer's minds. For the purpose of this research the terms brand value and brand equity would bear equal meanings. My theory, which I would like to introduce, was borrowed from biology and physics, namely from I.P. Pavlov's studies and his conditioned reflex theory(2) and the physics part is based on the dispersion of light theory which was first introduced, as we know, by Isaak Newton(3). I dare to say, that nowadays creation of brand value in consumer minds works the same way. When someone, man or woman, hears a brand name, a picture and a feeling, either positive or negative is immediately formed in the person's mind from personal experience with this brand. If not, then the brand is an unfamiliar one, thus we have to rely on a provided opinion, which was previously usually conveyed to us by family, relatives and close friends while recently, also by our growing virtual community. At the beginning of the thesis, I will present the theoretical background and data on World Wide Web and social media, followed by a concise description of some of the existing brand equity models, afterwards introducing my own vision on significant brand value components, elaborating on this theory with the help of relevant case studies and researches. Brand equity has generally been defined as "a brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sales volume and higher profit margins against competing brands"(4). Further on in the second chapter I will bring together more definitions on brand equity/value to be able to propose a modified one, components of which will be discussed thoroughly in the same chapter. The main goal of my Master Thesis is to analyze the existence of a dependency between social media and brand value. A second goal is to assess whether the impact is a positive or a negative one or is a mixture of both.

Analysis of House Prices in Relation to Ongoing Changes in Society
Kotula, Daniel ; Syrovátka, Oldřich (advisor) ; Došek, Marek (referee)
The goal of this diploma is based on the observed data and current developments in the property market, combined with data showing household income and expenses, to predict future trends in the property market. By comparing the value of real estate, rent prices in selected locations with revenue and costs for different income groups, we find when individual income groups are able to buy or rent property and under what conditions. Result of this work is to describe six future trends.

Valuation of the European football clubs
Postl, Pavel ; Novotný, Jiří (advisor) ; Ščiklin, Alexandr (referee)
The thesis deals with the valuation of the European football clubs. The main aim of the thesis is to determine the value of the English football club Arsenal FC for the purpose of entering a potential investor to the company. The value of the club refers to the May 31 2012. Valuation is based on data from publicly available sources, mainly information from the annual reports of the club are used. First, the basic valuation terms and methods are explained. Then specifics of football environment and approaches for valuation of sport clubs are discussed. Subsequently, financial and strategic analysis of the company is applied in the process of valuation. The yield method of discounted free cash flow to the firm (FCFF) is applied for the company valuation. Asset methods (book value of property and property valuation on the principle of market prices) and market method (market capitalization) are used as additional methods.

Performance of Value Investing Stragegy Pursued by Selected European Funds
Hanzo, Ján ; Veselá, Jitka (advisor) ; Stádník, Bohumil (referee)
This diploma thesis covers value investing process defined by adherents of Graham and Dodd. Theoretical aspects of this principle are explained with special focus devoted to determination of intrinsic value using three step process utilizing information from value of assets, earnings power value and value of growth. We pay attention to strategic considerations that should facilitate an analyst to more reliable conclusions. Using European markets data, analytical part of this work examines return of mechanically compiled value and growth portfolios and presence of value premium. We than analyze return of existing value portfolios.

Value at Risk: Historical simulation, variance covariance method and Monte Carlo
Felcman, Adam ; Málek, Jiří (advisor) ; Stádník, Bohumil (referee)
The diploma thesis "Value at Risk: Historical simulation, variance covariance method and Monte Carlo" aims to value the risk which real bond portfolio bears. The thesis is decomposed into two major chapters: Theoretical and Practical chapters. The first one speaks about VaR and conditional VaR theory including their advantages and disadvantages. Moreover, there are described three basic methods to calculate VaR and CVaR with adjustments to each method in order to increase the reliability of results. The last chapter brings results of VaR and CVaR computation. Many graphs, tables and images are added to the result section in order to make the outputs more visible and well-arranged.