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Implement Android Application for Download and Listening to Audio Podcasts
Švehla, Ján ; Herout, Adam (referee) ; Szőke, Igor (advisor)
This master's thesis is aimed at the problems and issues which are encountered over the development of application for mobile devices. An application for managing and listening of audio podcasts was chosen to be developed. This thesis will guide the reader through general topics and issues of "User Experience" research, its usage and specification on mobile devices and actual design and the implementation of developed application. Results of this work can be used for the development of applications with respect to user centered design.
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Driving-School Quality Improvement Using User Experience Sharing
Hrivnák, Jan ; Burget, Radek (referee) ; Beran, Vítězslav (advisor)
This thesis analyzes the User Experience in design and development of new Web applications. Thesis describes the proper use of the UX methods and also deals with the possibility of using gamification in the design of new services. The work also contains analysis of the market of driving-schools in the Czech Republic and defines its main problems. Like a solution to these problems, the work includes the design and implementation of a new web application for sharing experiences among students.
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Design of a commercially successful website and online marketing trends
JONÁŠOVÁ, Jana
The aim of this thesis is to show how to design a commercially successful website and what are the possibilities of its succesive promotion. First a user research and analysis of competition is done and on the basis of this a new website is designed and created. After its implementation this site is then supported by several online marketing tools.
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Creating a functional prototype of mobile application
Vodrážka, Šimon ; Šubrta, Václav (advisor) ; Truhlář, Filip (referee)
The aim of this thesis is to create a functional prototype of mobile application which will serve to the purpose of managing warranty documents. Way how to achieve the objective is to carry out a user survey and subsequent user testing from which the prototype of mobile applications emerges. In the theoretical part I analysed the most common methods of user research and user testing and evaluated them for the purposes of my thesis. In the practical part I used the selected methods to perform user research and user testing and subsequently created a prototype.
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Increasing business performance of website
Knopp, Filip ; Šebesta, Michal (advisor) ; Pařízek, Michal (referee)
This thesis deals with the improving of website business performance through the optimization with a focus on user experience. Its concern is not how to accumulate more traffic to the website but rather how to motivate website users, persuade and help them achieve desired goals. The aim is to introduce the concept of User Experience (UX) and Conversion Optimization (CRO). Further on, to suggest a general process of the website optimization focused on user experience and to apply this procedure in a case study. The contribution of this thesis is to link the UX/CRO concepts that provide users with a positive brand experience and allow organizations a sustainable competitive advantage, differentiation and higher marketing ROI.
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30 methods to better understand user
Suchá, Laďka Zbiejczuk
Krátký průlet metodami výzkumu uživatelů pro všechny, které děsí slovo "výzkum". O tom, jak se liší "design research" od marketingového průzkumu. O tom, že výzkum děláme každý den. O tom, že výzkum nejsou jen dotazníky. O tom, proč výzkum nikdy nekončí. A o tom, jak to může bavit nás i uživatele.
Slides: idr-595_1 -  PDF
Video: idr-595_2 -  MP4
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Optimizing the recruitment process applicants for consumer credit - case Study
Moudrý, Vojtěch ; Říhová, Zora (advisor) ; Střížová, Vlasta (referee)
This thesis is focused on analyzing the process of an online request for a consumer loan. It targets its weak points and creates a set of recommendations that should lead to more user - friendly environment. In the theoretical part, the thesis covers issues of consumer loans and explains topics from user testing and usability. It also describes methodology of the research. The practical part of this thesis is centered around a general simulation model, which was created based on the previous analysis. With this model and using selected methods the thesis identifies critical points common to most tested participants. Based on the results of the user testing, recommendations are made to resolve these issues. The general model was modified according to the validity of these recommendations and then subjected to re-testing. This thesis is unique for the use of an eye-tracking camera among other methods.
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Creating a user-friendly website (UX)
Knopp, Filip ; Borovcová, Anna (advisor) ; Buchalcevová, Alena (referee)
This bachelor thesis deals with the process of creating user-friendly websites. Thesis is not directly engaged with questions concerning the technology behind it, but instead focuses on the process of designing a website that will meet both the needs of users as well as business requirements. A website based and designed on such concept will be easily understandable for users, and will be regarded as usable and useful. It will effectively enable users to fulfill their individual aims and provide them with a positive User Experience (UX). Along with the placing of this procedure within a specific context, an area of User Experience is defined, and consequently related disciplines that fundamentally affect and shape the UX. A scheme of this procedure of creating user-friendly websites as put in practice is shown at the end of this thesis: a case study on redesigning the company website VINICARS Ltd.
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