|
|
Evaluation of employee involvement in CSR activities of ČEZ, a.s.
Akšteinová, Michaela ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
|
|
|
Analysis of Gift-giving in Czech Society after 1989
Duchoslavová, Romana ; Doležalová, Antonie (advisor) ; Hrdinová, Ivana (referee)
The objective of this theses is to explore the development of gift-giving in Czech Republic after the velvet revolution in 1989. First part of the theses deals with the theoretical basis of altruism and philanthropy. The gift-giving explored in the theses is viewed as a specific case when the beneficient does not know the beneficiary. This specific case is then discussed with the theoretical aspect of altruism and philanthropy. Further on the civil society and its connection to the gift-giving is observed and the role of the foundations in czech society reflected. The analysis of the gift-giving is provided in the second part of the theses, based on the financial history of four czech foundations. A clear cut trend is not obvious, thus some other aspects coming out of the analysis are accented.
|
|
|
COMPARISON OF APPROACHES TOWARDS PHILANTHROPY IN CZECH REPUBLIC AND IN HONG KONG
Rothbauer, Pavel ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
This work concentrates on a specific area of cooperation between the profit and non-profit sectors -- the corporate philanthropy. That is a mechanism of corporate contribution to community causes. It is usually carried out in the form of financial, product or service donation. In this manner, the corporations in the role of a social investors participate on the satisfaction of needs, concerns and interests of community. The goal of this work is first to introduce the issue of corporate philanthropy on the theoretical level and next to describe the local philanthropic practices in two very different cultures -- in the Czech Republic and in Hong Kong. The data from researches carried out in these two countries were used for the analyses of the state of local philanthropy. The results of such analyses were then compared and the local characteristics as well as weak and strong points in the respective regions were identified. In what respects is the philanthropy in both countries similar and where does is it differ? Hong Kong is a country of long capitalistic tradition and is also a regional center for many multinational companies, which traditionally engage in these activities. Is this country with its culture of corporate philanthropy ahead of us and is there something we can learn from Hong Kong? Based on this comparison we can search for inspiration, possible risks and solutions. This work was elaborated using specialized bibliography focusing on the matter of corporate philanthropy. An invaluable source of information proved to be internet, mainly because philanthropy is a relatively new phenomenon in Czech Republic and there is not a large number of monographies concerning this topic. Lastly materials and works from various foundations, mainly the Czech Donors Forum, were utilized.
|
guest ::
