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Marketing Strategy of a chosen Firm
Havlíková, Žaneta ; Hesková, Marie (advisor)
This thesis is based on the basic informations of the company,the marketing situational analysis is broken down in the internal and external analysis using PEST analysis, analysis of product portfolio - the Boston Matrix, Porter's five forces model and SWOT analysis. There is a description of the current business developments and current status. This thesis describes the opportunities, skills and resources of the company. Further I have specified the basic mission and objectives, market segmentation,targeting and positioning. The conclusion contains the marketing strategies according to the product strategies in pricing, distribution strategy, promotion strategy and the strategy according to market trends.
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Entry of the new internet portal into the Czech market and its marketing strategy
Klimková, Markéta ; Stříteský, Václav (advisor) ; Cidlina, Jaroslav (referee)
This master thesis examines inception of the new web portal focused on shopping and its entry into Czech internet market. First part introduces methods of market situation analysis that are applied in second part of this master thesis. Thesis also includes analysis of Czech internet market from the perspective of on-line shopping and identifies potential customer segments for this new internet portal. Next part defines business objective of new internet portal and its marketing strategy. Results of this master thesis where applied during preparation phase of internet project CoKoupit.cz and will also be further applied during company start-up.
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Draft of Marketing Mix Tools in MADETA, a.s.
Řádová, Dana ; Hesková, Marie (advisor) ; Teplý, Jan (referee)
The aim of the bachelor thesis is to characterize the company, implement the marketing situational analysis and the analysis of the current status of marketing mix tools of the product line. Based on the information obtained and shortcomings identified to propose a new marketing mix of the product line.
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Analysis of the marketing department at ASBIS CZ, spol. s r.o.
POŠVECOVÁ, Lenka
The thesis is focused on activities of a marketing department of an IT distributor with a sight of an employee. The aim of the thesis is to analyze current situation, to compare the knowledge with studied professional literature and recommend an appropriate solution in case the marketing department doesn´t work according to the principles of marketing management. Based on the comparison I have to confirm that the department doesn´t fulfill its role according to the marketing strategic planning. The activities have been focused on promotions and a marketing mix mostly, just only consequences of many previous activities more important in a whole process as basis of correct decisions.
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Marketing strategy of company which trades with shoes
Mrvová, Irena ; Zapletalová, Šárka (advisor) ; Průša, Přemysl (referee)
Goal of bachelor thesis is to propose a new possibilities, thanks to which can firm expand further on our market, strenghten her position and become one of the main seller of shoes for middle class. Theoretical part of the thesis is focused on marketing situational analysis. Also set importance on necessary essentials of formulation of marketing strategy. In final part are briefly described marketing trends of last years. In practical part are theoretical methods confronted with particular firm dealing with shoes, which can not be named due to preservation of firm secrets
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Marketing strategy of the chosen company
Hudos, Radek ; Bursíková, Marcela (advisor) ; Mottlová, Libuše (referee)
Práce se zabývá marketingovou strategií. V teoretické části je kladen důraz na plánovací etapu strategického marketingového procesu. Praktická část je zaměřena na deskripci situace vybrané společnosti. Následuje podrobná marketingová situační analýza a samotné navržení marketingové strategie v rozdělení na čtyři dílčí strategie - výrobkovou, cenovou, distribuční a komunikační.
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Marketingová analýza hotelu Andel`s Prague
Jonáš, Libor ; Pillmayerová, Jarmila (advisor) ; Novák, Martin (referee)
Práce je rozdělena do dvou navazujících částí. V první teoretické části jsou shrnuty základy, na kterých jsou marketing a marketingová strategie v cestovním ruchu vystavěny. V následující analytické části se pak teorie stala základem praktické analýzy marketingové strategie hotelu andel`s Prague. Jednotlivé kapitoly jsou věnovány situační analýze, segmentaci poptávky, marketingovému mixu cestovního ruchu a doplňujícími návrhy.
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