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Marketing Plan - Tour for French Products
KRAUSOVÁ, Julie
The topic of the bachelor thesis is the design of a marketing plan for a product connected to local French products and producers. The main parts include literature research on marketing plan and project management. The second part is the methodology, where the detailed procedure of the process of this thesis is described, especially the research that was done in the form of semi-structured interviews with experts specialized in the subject matter. The results of the research are presented in the last part, which includes a synthesis of the data obtained, research of the investigated domain and the resulting marketing plan, including the product created.
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Romantic idealism in George Sand's ''country'' novels
SOCHORKOVÁ, Kristýna
This bachelor thesis is concerned with the work of George Sand, an important French writer of the 19th century. The aim of the thesis is to fathom the writer's rural novels and to determinate the role of idealized elements in these novels. The thesis contains a theoretical and an analytical section. The theoretical section briefly introduces the historical and literary context of the Romantic movement in France and, subsequently, mentions George Sand's biography and literary output. The analytical section consists of analysis of Sand's rural novels (The Devil's Pool, The Country Waif, Little Fadette and Les Maîtres Sonneurs) with emphasis on identifying idealized elements. The analysis focuses on characteristics of main characters and the rural setting where George Sand strove to portray an image of an ideal human being. A summary of all four analyses follows and pursues interconnected themes in her rural novels.
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Analysis and comparison of French and German poster propaganda in the first world war
Beer, Kamil ; Pešek, Jiří (advisor) ; Alt, Jaroslav (referee) ; Vlnas, Vít (referee)
English abstract The dissertation analyzes French and German poster propaganda as it was used in and shortly after the First World War. It observes the visual motives, their cultural categories and the displayed themes. By examining 500 French and 500 German posters, the goal of the work is to create a detailed analysis of their contents, usage and argumentation, with which it wants to achieve closer understanding of the contemporary propaganda used by Germany and France. The mentioned motives, categories and themes are then compared between the two nations. Through this comparison, the work strives to find out the unique (or similar) message and language of the propaganda used by each country. Keywords: First world war, propaganda, posters, France, Germany, comparation, analysis
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Comparison of the Czech and French Administrative justice and analysis of the relevant French legal terminology with a glossary
NOVAKOVIČOVÁ, Diana
The main topic of this bachelor thesis is a comparison of the Czech and French administrative judiciary and analysis of the relevant French legal terminology with a glossary. The thesis is composed of descriptive and linguistic parts. The aim of the descriptive part is the analysis of the Czech and French administrative judiciary. The first chapter contains information about historical development, sources of legislation, organization and functioning of administrative justice in the Czech Republic. The second chapter contains information about administrative judiciary in France. The core of the work is a comparison of the organization of administrative courts in the Czech Republic and France. The language part offers an analysis of the relevant legal terms and their Czech equivalents. In case of non-existence of czech equivalents a possible translation is suggested. The lexical part also includes a billingual French-Czech glossary and the resumé in French.
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Cross-border Cooperation in French-German Non-profit Organisations
KLOTH, Melina
This master's thesis pursues the questions of how the firefighters are organised in Germany and France and of what consequences the Covid-19 sanitary crisis had on their cross-border cooperation in the Upper Rhine region.The qualitative research has been carried out in the context of an internship at the central public administration for the fire and rescue services of the French department of Bas-Rhin. In total, three semi-structured interviews have been conducted with German voluntary and professional firefighters and two narrative interviews have been done with French administrative and operational staff of the training institution. Light has been shed on the terms cross-border cooperation, civil security, risk management and the communication of risks, organisational structures and culture as well as on the European funding programme INTERREG and the current situation of projects involving firefighters.
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Analysis of the external environment for a selected company
FEJTOVÁ, Nikola
The aim of the work is to analyse the external environment of the selected company in two markets with the help of selected analyses of strategic management and questionnaire survey. The selected company is Sodexo, a.s. After that it is designed a strategy for increasing the competitiveness of this company. Methodological procedure: Firstly, it is a definition of basic concepts and individual analyses used for the external environment; then the description of the whole company, an application of individual analyses of strategic management to the selected company; after that the evaluation of the company's position based on the results of questionnaires and analyses; finally, it is a proposal of a strategy for increasing the competitiveness of the selected company.
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Economical growth of the Czech republic and France
VONDRUŠ, Daniel
The aim of this bachelor thesis is macroeconomic comparison of economic growth of the Czech Republic and France. Describe the economic relations between the countries compared. Study the main factors that influence economic growth and subsequently define the differences in his resources in these countries. Especially analyse economic growth from the year 2000 to the present by using selected macroeconomic indicators, then compare them over a period of time and describe their development.
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M. R. Štefánik and Slovak-French relations since the year 1993
Beňušová, Lucia ; Tomalová, Eliška (advisor) ; Matějka, Ondřej (referee)
M. R. Štefánik and Slovak-French relations since the year 1993 Lucia Beňušová ABSTRACT: Master thesis "M. R. Štefánik and Slovak-French relations since the year 1993" focuses on the second life of a historical personality M. R. Štefánik and his remembrance in Slovak-French relations between the years 1993-2020. Štefánik spent a significant part of his life in France, where he achieved success in science, military and diplomatic field and he obtained French citizenship. Štefánik is a shared historical character of both countries. The aim of the thesis is to answer how is Štefánik represented in France, how it has been referred to his legacy in Slovak-French relations, and what parts of his personality have been emphasized the most. Thesis analysis if and how the historical person can help to build bilateral Slovak-French relations. Master thesis uses analyzation of monuments (lieux des mémoires) commemorating Štefánik in France in combination with thematic content analysis of the public discourse of statesmen on Slovak and French side. Štefánik appeared to be a symbol to which it has been referred continually, coherently, and without ideological misuse. Mostly emphasized part of his personality in public discourse is a correlation with his Slovak belonging, science and military success, and anchoring...
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Countering Islamist Radicalisation: A Comparative Study of Bulgaria and France's Practices, Experiences and Challenges
Nocheva, Nikolena Hristova ; Anceschi, Luca (advisor) ; Hynek, Nikola (referee) ; Biagini, Erika (referee)
This study aims to contribute to Islamist radicalisation and terrorism research in the EU context. It compares and assesses the counter-radicalisation policies that Bulgaria and France adopt. In addition, it seeks to evaluate whether effective practices can be incorporated and adopted in the respective countries. This study grounds its theoretical criticism within Lindekilde's theoretical framework for policy effectiveness. To analyse and better comprehend the main ingredients in the countries' counter-radicalisation model, this study relies on a hermeneutic methodology. The study uses Lindekilde's four evaluative criteria (time, policy design & logic, reception and implementation) to determine whether the existing counter radicalisation policies are well suited to their national contexts. The findings from this study indicate that Bulgaria and France share similar struggles with the implementation of their proposed measures. The study argues that both countries could improve their counter-radicalisation practices provided they introduce measures from a soft character. More precisely, the findings suggest that effective counter radicalisation policies are those which are tailored to the population's local needs and those which benefit from engaging with the richness of their societies. Key words:...
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