|
|
E-commerce Design and Development
Kim, Lev ; Kindlová, Dita (referee) ; Luhan, Jan (advisor)
This bachelor thesis focuses on the design and implementation of an e-commerce system for a company that makes surprise gifts. The selected client did not have its own website, so in order to remain competitive in the marketplace, it was necessary to develop and implement a website for the company's operations. This thesis focuses on the company's analysis, requirements and implementation of an e-commerce website with the required features.
|
|
|
Marketing Plan for Eshop "ITprofirmy"
Knechtová, Petra ; Veselý, Milan (referee) ; Šimberová, Iveta (advisor)
This thesis focuses on compiling marketing plan for new electronic shop "ITProfirmy.cz". The work consists of four parts. The first section deals with the problem definition and sets the main goals. Next part summarize theoretic basics, on which I build my conclusions. In the third part I analyze current situation in the company and at the end I propose marketing plan. This presenteed solution consists specific steps needed for succesful establishment electronic shop on the market including econimic evaluation of proposed changes.
|
|
| |
|
|
E-commerce Solution for STAVEBNÍ CENTRUM Group s.r.o.
Škapa, Jan ; Burda, Tomáš (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the inovation of an e-commerce solution of the company STAVEBNÍ CENTRUM Group s.r.o., which deals in the sales and rentals of construction machines and products. Firstly this thesis introduces the theory behind e-commerce in general, secondly it analyzes the current e-commerce solution in the context of the whole company and lastly it describes the implementation of a new version of the e-commerce solution.
|
|
|
Types of electronical marketing
Grygová, Eva ; Dočkalová, Jana (referee) ; Dydowicz, Petr (advisor)
In my Bachelor study i am going to deal with electronical marketing of the company PROZK s.r.o. (limited company). My job will be to solve the problem if the company is doing it's best in the publicity of this kind of marketing and if not i am going to propose particular kind of resolution for this company. Especially i am going to propose on the web sites, banners, e-mail marketing and also electronical trade of the company PROZK s.r.o. My imposition will be to propose changes for bigger differentiation from competition, visualization of the company on the internet, better informedness of the clients and try to reach bigger sale of the company and gain new clients.
|
|
|
Proposal of Sales Promotion for E-shop
Liebscher, Lukáš ; Weirich, Pavel (referee) ; Luhan, Jan (advisor)
The content of this master’s thesis is the proposal of partial solutions from the internet marketing tools for electronic cigarettes ecommerce. The thesis is focused on the field of sales promotion and direct marketing, which contain tools for increase size of sales, better linking of products and accessories, better communication and customer access. These thesis is based on the analysis of company, requirements and options, which are appearing with modern internet marketing tools. The main component of the thesis is proposal of partial tools of cross-selling, up-selling and loyalty system. For direct marketing it is a proposal of e-mail marketing and online chat.
|
|
|
Strategy of E-commerce
Charvát, Jan ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
This bachelor thesis deals with issues of electronic commerce with a primary focus on customers. On the pieces of knowledge of the theoretical part is proposed electronic commerce strategy, which will improve better services for customers, increased competitiveness, but also improve the promotion and brand building. The bachelor thesis includes proposal of a strategy that will be beneficial not only for e-commerce, but for customers.
|
|
|
Web Application of E-Shop
Kmoščák, Ondřej ; Techet, Jiří (referee) ; Lukáš, Roman (advisor)
This bachelor´s thesis dealts with the issue of web e-commerce with sporting goods. There was a claim to implement the advanced web application of e-commerce with the emphasis on the safety factor, agreeable design, tenuity and intuitiveness of work with the e-commerce. What´s more, there is discussed the simple predictive method, anticipated trend in price of the product. The information system was implemented by means of PHP, MySQL and JavaScript for the platform Apache.
|
|
|
Proposal of electronic shop
Hoško, Lukáš ; Šulkovský, Lukáš (referee) ; Kříž, Jiří (advisor)
Following the variation analysis offer the graduation theses a suitable e-shop version for a PC-component oriented company. This e-shop should fulfil the firm´s requierements and yield a profit considering the suggested advertising.
|
|
| |
guest ::
