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Development of Competitiveness of Company
Kosičková, Jana ; Krupicová, Dana (referee) ; Zich, Robert (advisor)
The thesis titled Development of competitiveness of company is focused on the current situation of Ford CARent, a.s. This company is compared to competing firms in the city of Brno. The thesis is divided into three parts. The first part is devoted to the theoretical bases, the second part focuses on the analysis of company and the environment of the company and the last part is devoted to proposals that are designed to strengthen the company´s competitiveness.
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Development of Competitiveness of Company
Vokurková, Kristýna ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis titled „Development of competitiveness of company" deals with the current situation of the pension Kosanda in Jeseníky mountains, based on which proposals are created in order to develop the competitiveness. The proposals have been created after analyzing and exploring data and evaluation of questionnaires completed by the guests. These suggestions include the potential of the village, changes of the exterior of pension, event marketing, package holidays, incentive tourism. The theoretical part describes the basic concepts, principles and methods of strategic management and marketing. The analytical part is concentrated on the analysis and the last part presents proposals and steps to strengthen its competitive position.
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Development of Competitiveness of Company
Doležal, Tomáš ; Mečíř, Lukáš (referee) ; Zich, Robert (advisor)
The content of this master’s thesis deals with competitiveness of the accommodation establishment „Jacob Brno“ through its brand. The current situation of the company is dismantled according to theoretical knowledge. Based on the value chain theory, the value creation process for the customer is further dismantled and compared to competing company. According to the variety of analyses, it is proposed to extend the supply of the accommodation establishment to ancillary services. This includes services such as a conference facility or an improved way to accommodate guests.
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Development of Competitiveness of Company Focused on Customer Value Creation
Morysová, Lucie ; Sedláčková, Zdeňka (referee) ; Zich, Robert (advisor)
The aim of this bachelor thesis is to submit a proposal to increase competitiveness of a company operating as a franchise, dealing with the sale of healthy and quality food. The analysis of the company is done using various methods, while the main method used is the value chain in combination with a customer analysis. The customer analysis is executed using a questionnaire survey and a focus group. An outcome of the combination of the value chain and the customer analysis identifies potential shortcomings and a space for improvements. The result of this bachelor thesis are proposals aimed at increasing the company´s competitiveness.
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Development of Competitiveness of Company
Šťáva, Štěpán ; Hlávková, Milada (referee) ; Zich, Robert (advisor)
Master thesis focuses on developing proposals for strengthening competitiveness of a company engaged in the development, manufacture and sale of electronic light sources with glass or plastic shades. Aim of the thesis is to process and evaluate proposals for measures leading to strengthening company’s competitiveness on the Czech market and contributing to ensure company's sales growth on the market. The proposals are based on theoretical knowledge gained from professional literature and on analyses of the current state of the company.
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Development of Competitiveness of Company
Gregorová, Jitka ; Pokorný,, Pavel (referee) ; Zich, Robert (advisor)
Diploma Thesis called “Development of competitiveness of company” deals with Hotel Arigone*** precautions for the hotel competitiveness improvement. The precautions were designed after reviewing of analyses data and evaluation of surveys which were the base for SWOT analysis adjustment. These precautions include location utilization, environmental measures, event marketing and stay packages.
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The Proposal of Changing the Hotel Marketing Mix which Increases its Competitiveness
Hubková, Ivana ; Dvorská, Vendula (referee) ; Zich, Robert (advisor)
This diploma thesis deals with a change of the marketing mix at hotel Fit Přerov, and according to this change shall submit a proposal to increase the competitiveness of the company. The thesis compares the theoretical knowledge with the reality of the hotel, characterizes and describes suggestions and options, in which it can achieve bigger success in the industry and region. The analytical part primarily describes the internal and external environment of the hotel, which influences it, in order to create a proposal that should lead to increase competitiveness of the hotel and strengthening its position in the market.
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Strengthening the Competitiveness of Accounting Centre of Pneuservis in VOP GROUP, s.r.o.
Wagnerová, Hana ; Misiorz, Roman (referee) ; Zich, Robert (advisor)
This diploma thesis deals with strengthening of competitiveness of the accounting centre “Pneuservis” in the VOP GROUP, s.r.o., which currently faces financial problems and lacks enough competitiveness. Proposals have been outlined on the basis of the strategic analysis. The competitive strategy has been developed for Pneuservis VOP GROUP, s.r.o., the part of which has been the formulation of vision, mission and strategic goals. The objective has been defined as acquisition of new customers and, consequently, strengthening of competitiveness of Pneuservis VOP GROUP, s.r.o..
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