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Analysis of the Selected Firm
Žahourek, Martin ; Vrbka, Antonín (referee) ; Hanušová, Helena (advisor)
The capital fill this thesis examines is appreciation of financial situation of choice company in virtue of financial analysis, SWOT analysis and SLEPTE analysis for monitor period of the years 2005, 2006 and 2007. For assessment of financial situation of company are used the basic tools of financial analysis. These are horizontal analysis, vertical analysis and ratio indexes. For give a eventuality for some change of situation the company is joined more a SWOT analysis and SLEPTE analysis.
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Analysis of the Selected Firm
Zuščic, Jan ; Repa, Dušan (referee) ; Hanušová, Helena (advisor)
This master´s thesis aims to evaluace the situation of the company. There are applied methods of external and internal analysis and financial analysis. Based on these methods and obtained results are designed proposals for improve their financial situation.
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Proposal of Risk Management in a Company
Bráblík, Richard ; Káčerová, Jana (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the issue of risk management in selected business and a proposal of risk management system is created. Described company is Technické služby Vsetín, s.r.o. The company is mainly engaged in the collection and storage of mixed municipal solid waste. In the first part the theoretical information is processed. The second part of the thesis focuses on analysis of the selected business, risk analysis and a proposal of solutions. The final part proposes a risk management system.
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Analysis of the Selected Company by Using the Selective Methods
Karnišová, Adriana ; Štěpánková, Markéta (referee) ; Hanušová, Helena (advisor)
This Master’s thesis deals with an analysis of the cosmetic company Mary Kay (Czech Republic), s.r.o. In the theoretical part, basic terms and analyses are described and afterwards used in the analytical part. To determine the current functioning state of the company, the Porter five forces analysis, the SLEPTE analysis, SWOT analysis, and analyses 7S are used. Results of the mentioned analyses provide suggestions and recommendations regarding improvement of the functioning of Mary Kay (Czech Republic), s.r.o. company.
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Online Marketing Communication for IT Services Mediation Portal
Tomášek, Jan ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
The object of this thesis is complex design of solution for marketing promotion of portal regarding mediation IT services. This design should support the successful functioning of the portal and build its brand on the Internet, promoting quality of offered services, ensuring a sufficiently large clientele of customers and earn their trust. The first part of this thesis contains the theoretical background to create a marketing strategy on the Internet. The second part is an analysis required to design a custom solution of marketing strategy contained in the next section.
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Evaluation of the Financial Situation of a Company and Proposals for its Improvement
Bartošic, Zbyněk ; Štefanová, Kateřina (referee) ; Janíčková, Nikola (advisor)
The bachelor thesis focuses on ways of assessing the financial situation of a company. The theoretical part characterizes the financial analysis, its users, sources and particular indicators. The methods of strategic evaluation of a company are included as well. In the practical part, the theoretical knowledge is applied to the company Antech, spol. s r.o., accounting documents of this company are framed according to the theory and evaluated. In conclusion, proposals for solution of the current state of this company are presented.
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Economic and Strategic Analysis Vinařství LAHOFER, a.s. and Suggestion for Improving the Situation Found
Křemečková, Tereza ; Lancouch, Stanislav (referee) ; Hanušová, Helena (advisor)
This Diploma´s thesis deals with complete analysis of company Vinařství LAHOFER, a.s. The thesis includes analyses of SLEPTE, Porter ´s five forces model, fundamental analysis, Kralicek ´s Quick test, chosen indexes of finance analysis and SWOT analysis. On the basis of these analyses have been processed some suggested recommendations, which could improve the current situation of the company.
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Analysis of the Selected Firm
Blumenstein, Martin ; Vaníček, Dušan (referee) ; Hanušová, Helena (advisor)
This bachelor’s thesis deals with theoretical and practical analysis of small village Pivín which is located in Prostějov region. In the practical part it specifies problems of the village utilizing SWOT and SLEPTE analyses. In the next part it shows strong and weak points and describes threats that might be faced. It interprets the results and on the basis of the analysis recommends some methods to make the management work effectively. It also tries to find alternative resources of the finance. At the end it suggests possible ways of future development.
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