|
|
Misleading advertising from the point of view of average consumer
Hobzová, Anna ; Štěpánek, Petr (advisor) ; Vavrečka, Jan (referee)
This bachelor's thesis deals with the European legislation of consumer protection from misleading advertising using the institute of average consumer. The objective is to determinate whether the institute in its current form works efficiently and really protects the consumer. After explanation of basic terms and application of the method of average consumer on some specific situations, the thesis concludes, that the current way of using average consumer is not sufficient. The thesis also brings a possible solution created by the author.
|
|
|
Misleading advertising and FMCG
Teprtová, Irena ; Boháček, Martin (advisor) ; Postler, Milan (referee)
The theoretical part is divided into four chapters. The first chapter deals with competition, the second chapter is about Czech law advertising regulation and about Community law. The third chapter describes misleading advertising and the fourth chapter deals with FMCG. The practical part analyzes current ads. The first chapter describes the method of analysis. The second chapter deals with use of misleading and the third chapter analyzes misuse of truthful information in advertising. The last chapter focuses on the advertising hyperbole.
|
|
|
Unfair commercial practices in european and czech legal regulations and in practice of the courts
Štouračová, Vanda ; Kotoučová, Jiřina (advisor) ; Švarc, Zbyněk (referee)
The bachelor thesis deals with charting of unfair commercial practices on consumer. Initially there are described unfair commercial practices in legal regulations of EU and Czech Republic and distinguished into misleading and agressive practices. There is also included description of misleading advertising. Besides unfair commercial practices there are described businessunlike commercial practices boundaring with legal regulations. Lastly there are stated chosen European and Czech court decisions and through them are shown aforesaid unfair commercial practices on particular judgements in practice.
|
|
|
Consumer protection in the food sector, focusing on misleading advertising
Poszmiková, Silvia ; Boháček, Martin (advisor) ; Žák, Květoslav (referee)
The focus of the thesis is misleading advertising and the consumer protection against this unfair competition. The main focus area of the thesis is the misleading advertising of foodstuffs. The usage of this particular kind of commodities serves as an example to show which authorities are competent in the process of consumer protection against the misleading advertising. The thesis further deals with interpretation of terms, which are related with misleading competition, unfair competition and advertising in general. Awareness of the consumers of what are the possibilities of their protection against the misleading competition and their willingness to defend their interests is then discussed in the final part of the thesis.
|
guest ::
