|
|
"Internet assistants" for the study of the Czech language
Konečná, Hana
The article informs about the website named "Information resources for research and teaching of the Czech language" on http://www.ujc.cas.cz/infoz/, where the lead of Czech language easily gets not only to professional Czech studies magazines, but also to grammar, dictionaries of the Czech language and the Internet language manual. The inquier can look for both the answer to a concrete problem and more general information.
|
|
| |
|
|
The use of HTML5 in web development
Hanyš, Pavel ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
Currently, on the Internet we can see most of the time clasic website that offer multimedia content to users in the form of texts, pictures and videos or favorite e-shops to enable the purchase of various goods from the comfort of home. More and more we can see website sites, or applications that provide the user with a specific service. This thesis describes a new modern approaches for creating web sites and applications using the latest version of the markup language HTML, which is HTML5. The work is primarily intended for Web developers and encoders, which should provide an overview and basic information in the field of web applications. The acquired knowledge would be to simplify and streamline the work and especially to save time, which can undo web users in the form of new features. The result of their work can be faster, more comfortable user web application (website) that fully exploit potential of web browsers.
|
|
|
Processing and educational benefits of the website Yoga for Children
BARTOŠOVÁ, Jana
The attempt of this work is to show the internet that is present everywhere as a possibility of healthy education and the possibility of pleasent and functionally spended time that supports the creativity, self-reliance and the whole personality?as a friend, educator, teacher. The aim of this work is the processing and educational effectiveness of the web sites with the issue "Yoga for Children" including not only yoga but relaxation for children. It follows that this work is aimed at children, health, yoga and computer technology. In this theoretical part I analysed collected materials for the given issue, I defined and characterised the concepts mentioned above. I carried out the research quantitively orientated with the help of anonymous and non-standard quastionnairy for the finding of feedback to the newly made web sites. The evaluation of collected data in the research part of the work brought out the findings about positive reactions at these web sites and confirmed 1. precondition, that web sites made into transparent and attractive form will be evaluated by the respondents with enthusiasm. 2.the second precondition was confirmed fot 100% if the positions will be graphicaly well represented, supported wilh suitable design and depiction, it will be possible to excercise according to them. I nevertheless recommend to take a specialist for the first yoga lessons that will supervise the correct and technical performance it will subsequently enable to set up on the web sites "Yoga for Children".
|
|
|
"Internet assistants" for the study of the Czech language
Konečná, Hana
The article informs about the website named "Information resources for research and teaching of the Czech language" on http://www.ujc.cas.cz/infoz/, where the lead of Czech language easily gets not only to professional Czech studies magazines, but also to grammar, dictionaries of the Czech language and the Internet language manual. The inquier can look for both the answer to a concrete problem and more general information.
|
|
|
The Issue of Content-Based Website
Sova, Martin ; Říhová, Zora (advisor) ; Svatá, Vlasta (referee)
The theme of the present thesis is a content-based website. The paper defines the concept presented on a model of layers functioning content-based website and analyses its functioning from the perspective of systems theory on the basis of identified major transformation functions bound to the operation of the web content. The reader will be acquainted with the model of content distribution on the website and the possibilities of financing its operations. Formulated hypotheses are testing possibilities of return on investment using specific advertising possibilities; validity of these hypotheses is then tested on the data collected during operation of the specific content sites. Than the problem of processes taking place in creating web content is further analyzed. There is a practical example of selection and implementation of an information system built to support the creation of content on a particular website: analyzing operating processes, it describes how the selection of appropriate resources and their deployment is made. The goal of this thesis is to help answer the question whether the operation of the content-based website may be financed by advertising the location of elements, identify what kind of processes are operated in content creation site, and state how to select and implement an information system to support them.
|
|
|
Creation and promotion of website artbuilding.cz
Stránská, Eva ; Stříteský, Václav (advisor) ; Němečková, Klára (referee)
The aim of this Bachelor's Thesis is to evaluate the current state of web site www.artbuilding.cz and provide a successful strategy to encourage website visitors. The introduction of Bachelor's Thesis describes a growing trend in Internet usage and online advertising, which signalizes the growing importance of web presentation as a tool to publicise ones self in an online environment. The next section characterizes the Internet marketing together with structuring of the marketing tools. In this context, my Bachelor's Thesis is focusing primarily on the web sites potential. For this reason, and from the Internet marketing point of view, there is a description of creating website, including a description of different forms of promotion. The following section, there are results of the complex web analytics and their current status. The analysis is divided into individual parts, which contain the detailed description of the specific analysis, including the procedure for its implementation and sequential evaluation together with recommendation for improvement.
|
|
|
Methodology for audit of webpages
Jirsa, Tomáš ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
Websites have a significant impact on the competitiveness of organizations. Therefore it is necessary to deal with aspects that affect their success. At least it is worth to detect weaknesses which can be repaired with minimal effort and which baffle effective use of the site. It is possible to use quite a number of audit methods and tools but the global approach to this issue is missing. The aim of this thesis is to create audit methodology and its implementation into the online tool, to allow automatic audit performance. I first describe aspects of success of a website such as search engine optimization, accessibility, usability, information architecture and information value. Then I analyzed the methods and tools for webpages audit and explored the possibilities of their system integration. This enabled me to design the optimal process of audit and realize the tool which is the main output of the thesis and is enclosed on the CD. The benefit of this tool lies primarily in the comprehensive conception which focuses not only on a certain area, but tries to evaluate all possible facts within a single analysis. The advantage of the tool is its mass utilization. It allows detection of possible errors and solutions proposition with minimal costs and without the need of special knowledge. The tool contains several unique algorithms that check some aspects of sites and eliminate manual verification.
|
|
|
E-marketing strategy for introducing peruvian products in selected European country
Tejada Rodriguez, Adriana Cecilia ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
The Internet has revolutionized the way the world used to work by becoming a crucial part in people's lifestyle. Nowadays, the speed and extent with which people can communicate has reached unimaginable levels, affecting significantly their behavior and the way they do business. This thesis aims to clarify how does business models have changed with the implementation of the Internet by introducing one of its newest e-business models, an "online store" and its following e-marketing plan concepts. Similarly, the thesis also aims to elaborate a project where this e-business model is used to introduce Peruvian products to the Belgian market and evaluate its viability. For this purposes, an e-marketing plan of the mentioned project was developed including macro and micro analysis and customer analysis with its respective marketing research, finalizing with the elaboration of the e-marketing mix strategies. The results of the project revealed that most of the changes of implementing Internet in the business process become noticeable in the formulation of the marketing mix strategies. Regarding the project itself, the study concluded that there exist the right conditions in the country and its potential customers to be profitable. Nonetheless, success will only be reached by the effective implementation of the promotional strategies that help create brand-awareness and loyal relationships with the customers.
|
|
|
Marketing in wedding photography
TVAROH, Jiří
Diploma work analyzes the market of weddings - the structure and needs of customers. Selection of the appropriate mix of communication tools with a focus on Web 2.0 and evaluate the results. Everything a concrete business.
|
guest ::
