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Marketing Research on the Exaple of LEGO Korea
Jirovská, Tereza ; Lhotáková, Markéta (advisor) ; Břoušek, Petr (referee)
This bachelor thesis is focused on the issue of marketing research in the theoretical level, as well as in practice, using the example of the LEGO Company. The target is to confirm that commonly available theory and described methodology of marketing research in marketing publications, analyzed in the first part of my work, finds its application in the real life of a prospering international company with global impact. After a brief introduction of the company and explaining the specifics of the category of toys on the Korean market, this work puts emphasis in its analytical part on describing specific used methodology for the given research and analyzes concrete results. The final part contains my recommendations for usage of gained findings from the data collection for the adjustment of strategy of LEGO in South Korea for the coming period and thinks about the beneficial effect of the employed research.
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The historical progress of the helicopter emergency service in the Czech Republic
KOTYZA, Michal
The bachelor thesis is focused on historical progress of Helicopter emergency service (HEMS) in Czech Republic. This work is focused especially on comparing of historical and actual progress of HEMS in Vysočina region, including comparing of the airplane technology and accessories extensity of helicopters used for HEMS in Vysočina. The first chapter is focused on leveraging of a helicopter marginally, as a device for saving life in the world, when they were used flatly in M.A.S.H (Mobile Army Surgical Hospital) units especially in the Korea war. It also contains progress of HEMS in Czechoslovakia and study of HEMS historical analysis at territory of the Czech Republic and progress of companies, which were spreading these services since 1987. I have included progress on the Czech Republic territory only in this work. In bachelor thesis are mentioned present national (Armáda CR, Policie CR) and private practitioners (DSA, a.s. and Alfa-Helicopter, spol. s.r.o.) as well, including main practitioners, which were operating here on the beginning (Slov-Air and Bel-Air) and thanks to them it was possible to lay the foundations of HEMS in prehospital emergency care system in the Czech Republic. The second chapter is focused on sequential progress of particular HEMS centres in the Czech Republic. In the face of mutual progress of HEMS at Czechoslovakia territory, is this part focused only on historical progress in the Czech Republic after year 1987. Hereby are only included HEMS centers at Praha (Kryštof 01), Brno (Kryštof 04), Ostrava (Kryštof 05), Hradec Králové (Kryštof 06), Plzeň (Kryštof 07), Olomouc (Kryštof 09), Jihlava (Kryštof 12), České Budějovice (Kryštof 13), Ústí nad Labem (Kryštof 15), Havlíčkův Brod (Kryštof 17) a Liberec (Kryštof 18). In the research part I have focused on examination of people's attitudes, which are interested in HEMS, ambulance services and more people, who are connected with prehospital emergency care system. For achieve results, I have decided to make a research by Brainwriting method, when I requested for completing a questionnaire, by aforementioned group of people, which contains questions focused on this topic. Questions are headed on problems of actual and historical progress of HEMS in the Czech Republic with the link on estimation of this problem on Vysočina. The chapter of discussion is focused on more detailed progress of HEMS in Vysočina region. There is marginally analysed HEMS in Havlíčkův Brod, which existed from the year 1991 to 1994. Considering minimal measure of taken information about it, this passage isn't written more detailed. In the next point I focused on HEMS in Jihlava, which has been working on Vysočina region from 1991. Considering sufficient measure of taken information and very accommodating attitudes of respondents and employees working at HEMS, I have analysed historical progress of this centre more detailed and in some parts, I have made comparing with actual status. I briefly focused on the history of the base, where I involved the most important milestones, which went along with their progress. One of the points, which I focused on, is background of the ambulance outpost where sequential upgrading of the base and its surroundings for employees are analysed. In the next points are foreshadowed differences of used helicopters and its history at HEMS centres, including accessories as a medical material or the other devices used in rescue operations as Toughbook for example. In the last point is foreshadowed structure of the crew in HEMS centre. The end of this work is focused on answers of asked research question, if the helicopter emergency service is necessary and useful branch of emergency service.
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The Conception of Modern Korea in the Work of Seo Jae-pil
Kašparová, Blanka ; Löwensteinová, Miriam (advisor) ; Glomb, Vladimír (referee)
Seo Jae-pil was a key protagonist during the period of the Reform Movement in Korea. As he was one of the few Koreans who personally experienced life in the West, it was natural that he wanted to apply this knowledge to his own country. In order to set Seo Jae-pil in historical context, the first chapter of this thesis deals with the characterization of the time when he was born. A description of his early life is also part of the same chapter. The second chapter deals with his exile in the USA, where he took refuge, after the Gapsin Coup in 1884. The objective of the third chapter is to analyze the changes that Seo Jae-pil suggested during his stay in Korea between the years 1896 and 1898. Through these reforms Korea should have been modernized and should have ranked among the world's developed countries. The analysis of the reforms suggested by Seo Jae-pil focuses on the spheres of the political, educational, social and legal systems. This part features extracts from articles written by Seo Jae-pil and provides an analysis of them. I also pay attention to The Independent newspaper and the Independence Club, as both were founded by Seo Jae-pil during the same period, 1896-1898.
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Selected ICT trends in South Korea and Japan
Pakandl, Lukáš ; Samec, Marek (advisor) ; Čermák, Radim (referee)
The bachelor thesis is focused on recent trends and use of ICT in context of Asian countries specifically on South Korea and Japan. The first part describes history of Japan and South Korea economies. Then it is connected to description of current state in both economies. The next part of thesis is focused on selected ICT trends which directly affect life of inhabitants and economies in these states. Ordinary person and his needs are important elements of this document. Trends are further compared with western countries like USA and Europe. Selected trends which affect human lives and economics are instant messaging, progress in crime forecasting, robotics and concept of smart cities. Main goal of last part in this thesis is estimate future development in analyzed ICT trends.
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Foreign Students of Czech Language in the Czech republic (A contribution to the problematics of Migration and Students-Migrants in the Czech Context)
Franc, Aleš ; Pargač, Jan (advisor) ; Šalanda, Bohuslav (referee) ; Uherek, Zdeněk (referee)
in English The dissertation thesis deals with foreign students in the Czech republic, specifically immigrant students coming from all over the world - from Belarus, Russia and Ukraine and then from China, Japan, Korea and Vietnam. The basic objective of this work is not a real attempt to display the everyday reality of certain groups of migrant-students of Czech language in the Czech Republic in such a way that it only focuses on the problems and barriers they encounter in their studies in the Czech language. It also deals with their adaptation and integration into mainstream Czech society. At the same time, however, we realize that this work is only a partial contribution to the knowledge of migrant-students' life in the Czech environment between 1998 and 2011. This work is based on relevant literature and the research is based on interviews with students and teaching observations. The choice of qualitative methods was intentional to serve our matter the best, since there has been a lack of research in this particular area in recent times. This focus on qualitative techniques is also dependent on the characteristics of the sample group, especially in the linguistic and sociocultural realm. The research was carried out at the Institute of Language and Training of the Charles University in Prague...
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Kim Il-song - personal cult and Juche ideology
Vichterajová, Tereza ; Horák, Tomáš (advisor) ; Löwensteinová, Miriam (referee)
This thesis deals with the personality cult of Kim Il-sng and speeches of this cult in the DPRK. Some political and social customs in the territory of North Korea during the reign of Kim Il-sng led to the fact that his personality cult spread throughout the country and especially that for decades kept in the DPRK. Personality cult of Kim Il-sng began to form after his return to Korea after the Japanese occupation, when he was appointed by USSR to the position of the leader of North Korea. Over time, this cult of personality began to spread to other members of Kim's dynasty, mostly to his son Kim Jong-il. The main reason for the expansion of the cult of personality to other family members was to justify the transfer of power from father to son. In my work I also tried to characterize the North Korean regime, which developed a sophisticated strategy for maintaining power. The most important instruments of the North Korean regime is already referred to the cult of personality. Equally important is the social structure dependent on the degree of loyalty to the leader, social control, and pervasive propaganda. The larger part of my thesis is devoted to Kim Il-sng's Juche ideology, which had an important role in strengthening and longterm holding of his power, and penetration of Juche in all fields of life,...
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Foreign Students of Czech Language in the Czech republic (A contribution to the problematics of Migration and Students-Migrants in the Czech Context)
Franc, Aleš ; Pargač, Jan (advisor) ; Šalanda, Bohuslav (referee) ; Uherek, Zdeněk (referee)
in English The dissertation thesis deals with foreign students in the Czech republic, specifically immigrant students coming from all over the world - from Belarus, Russia and Ukraine and then from China, Japan, Korea and Vietnam. The basic objective of this work is not a real attempt to display the everyday reality of certain groups of migrant-students of Czech language in the Czech Republic in such a way that it only focuses on the problems and barriers they encounter in their studies in the Czech language. It also deals with their adaptation and integration into mainstream Czech society. At the same time, however, we realize that this work is only a partial contribution to the knowledge of migrant-students' life in the Czech environment between 1998 and 2011. This work is based on relevant literature and the research is based on interviews with students and teaching observations. The choice of qualitative methods was intentional to serve our matter the best, since there has been a lack of research in this particular area in recent times. This focus on qualitative techniques is also dependent on the characteristics of the sample group, especially in the linguistic and sociocultural realm. The research was carried out at the Institute of Language and Training of the Charles University in Prague...
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NABUCCO
Song, Gi Hye ; ZÁBRODSKÁ, Dana (advisor) ; DUŠEK, Jan (referee)
My master's degree thesis is about the premiere held at La Scala Theatre in Milan, Italy of Nabucco by Giussepe Verdi.
This thesis is made up of two parts: a theoretical part and a practical part. The theoretical part introduces the life of Verdi, the background of the "birth" of the Opera Nabucco, and the historical background of the time. This section will also discuss the history of the Babylon Captivity, which is the background of Nabucco. The history of Korea and Italy when (ruled over) will also be compared. Lastly Va Pensiero sull ali doroate, the very important aria of Nabucco, is examined.
This thesis includes research on three different Nabuccos performed in the last two years in many different countries. The first is a collaboration by the Opera House of Royal Covent Garden of Britain and La Scala Theatre of Milano in 2013. This opera is very abstract and modernized, and presented with minimalist staging and costume. The second was held on Vlaamse Opera in Antwerp, Belgium in 2013. This was an opera with very modern and fancy staging and costume like a musical compared to the first Nabucco. Also the opera was an adaptation of many problems of the present society. The third was a Nabucco performed in Kennedy Center by the Washington National Opera of Washington, U.S. in 2012. Beside the former two operas, it showed the quintessence of classic opera with an elaborate and magnificent scale of the stage, equipment, and costume.
The three different recreations of Nabucco with historical accounts enabled me to work freely and more creatively.
In the practical part, the overall concept of the recreation of Nabucco is shown. The concept describes how and when the inspirations come from, moreover the balance to the historical background tried. Compared to other works, the key concept is the contrast between two ethnic groups rather to the contrast between each character in the opera, and the traditional visual features of Jewish people used, as well as Babylon's. The main concept is the combination of historical and contemporary aspects. For example, in the case of Babylon, luxurious and decadent costumes partially inspired by the gold color of the Ishtar Gate used and in the case of Babylonian forces, the symbols that reminds one of Babylon attached to the present uniforms of military forces. Nabucco and his two daughters have significant differences. Abigaille is a woman with charisma and power, whereas Fenena is very thrifty and her mind is pure. Lastly, Zacharias and Ismael appear with typical Jewish costumes.
The dramatical characteristics of opera is combined with the harmony of history and contemporary parts over the whole concepts of Nabucco. The costumes show the fundamental parts of people from each ethnic group over artistic factors.
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Eun-Ja Kang, francophone woman writer born in South Korea
ČECHOVÁ, Monika
This thesis deals with the life and work of a contemporary Korean writer Eun-Ja Kang, who is writing her works in French. Up to now, Eun-Ja Kang is an author of two novels and her autobiography. The writing in the French language puts her among francophone authors in the broad sense of the word. However, this thesis aims at determining her position in the field of literature written in French from the perspective of two recent literary concepts: littérature-monde and transidentité. Furthermore, this work deals with thematic and stylistic analysis of her two novels and autobiography. Finding out common as well as different elements in her works, the analysis reveals the author's poetics.
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