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The drinking regime of students selected faculties of Economics.
HRUBÝ, Radek
In my thesis I deal with students drinking regime of University of Economics. In the theoretical part was literature review available literature related to the topic. I caught the theme from different perspectives. First I dealt with the question of how the human body manages water, in the second part I focused on various kinds of drinks from the perspective of their suitability or unsuitability of involvement in drinking regime. In the third (research) part I focused on what is the generic composition of beverages involved in drinking mode, the volume of ingested fluid, the timing of income, the environment, the manner in which it is implemented drinking regimen University of Economics. In the practical part of the research methodology is described. I chose the questionnaire method, which was used for respondents University of Economics. I used a questionnaire of our own design.
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Možnosti ovlivnění mikrobiologické čistoty potravin pomocí léčivých rostlin
Havelková, Lucie
Object of this thesis was to observe the microbiological purity of the juice and possible influence on purity by using extracts from selected species of medicinal, aromatic and culinary plants (MAPs). Presence of groups of Clostridium, Bacillus, E. coli, Enterococcus, Pseudomonas, molds and yeasts, psychrotrophic microorganisms and the total bacterial count was evaluated. Extracts of these kinds of plants were added to opened juice containers: fennel (Foeniculum vulgare var. dulce, L.), chamomile (Matricaria recutica, L.), hop (Humulus lupulus L.) and caraway (Carum carvi L.). Very good results after adding the extracts were achieved in growth restriction of groups of Clostridium, Bacillus, E. coli, Enterococcus and Pseudomonas. The extracts did not affect the growth of psychrotrophic microorganisms, molds and yeasts.
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Student's fluid intake in the Bohemia university in České Budějovice.
KUBEŠOVÁ, Nikol
In my bachelor thesis I deal with drinking regime of students from South Bohemia University. My thesis is divided to two parts. In theoretical part I process literature searches from available sources related with a given topic. I describe keeping with water in human body, after that I write about single drinks in more details. In practical part I deal with my research. In the practical part I pursue my research. The goal is to find out how university students take care of their fluid intake, whether they care for healthy fluid intake and to focus on the aspect of how often they drink alcohol, coffee and other improper fluids. For my research I have chosen three research assumptions. In the first one I assume that the respondents who receive less fluids than the adviced daily amount (2 to 3 litres) suffer more often from the symptoms of dehydration. The second assumption concerns alcohol, I assume that male students consume alcohol more often than female students. In the third assumption I have focused on the intake of coffee, whether female students consume more coffee than male students. I choose method of questioning with my own questionnaire. Answers are processed in a graph. I applied this method on students from seven different faculties from South Bohemia University in Czech Budweis. The age of students is between 19 and 23 years.
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SENIORS´DRINKABLE REGIME CONSIDERIN the PRODUCT ASSORTMENT and PARTICULAR SEASON
SVOBODOVÁ, Michala
This diploma work is aimed at the basic information about the importance of the drinkable regime especially at elderly people and at the topic of the drinkable regime at seniors in collective facilities in general. The theoretical part contents information about the process of human organism ageing and about the importance of the drinkable regime in senior age. It solves health consequences while the drinkable regime is not being kept sufficiently and it specifies the drinkable regime in senior age during hot and colder periods of the year. In particular chapters there are specified different kinds of water, their elements, particular parts of beverages and their pertinence for the senior population. The practical part analyses the results of the research that was performed by means of anonymous questionnaires in the facilities for seniors and in hospitals for patients under long-term treatment. These questionnaires are aimed at the frequency, amount and the assortment of the consumed beverages in particular periods of the year and it should reveal if the seniors are well informed about the drinkable regime in connection with their health condition. The research has proved that seniors are sufficiently informed about the principles of the drinkable regime but they are often limited by the financial situation or by the level of their self-support.
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Adaptation of the Jacoby Company marketing strategy on the Czech market
Tůma, Lubor ; Král, Petr (advisor) ; Bockstefel, Jan (referee)
Despite the negative effect of the global financial crisis the Czech market with organic food is growing rapidly. In the past ten years the consumption of organic food increases as well as its product line. The label bio covers almost every kind of food. There has been also an increase in awareness concerning the organic food and people start asking questions about the origin of the food. Organic food is no more the issue of a narrow group of consumers, but it is going mainstream now. The main goal of this thesis is to analyse the specificities of Czech market with organic food which will help the Jacoby Company to adapt its marketing strategy on Czech market with organic food and beverages. The main tools of the thesis are the research of the purchase behaviour of Czech customers and the research of competitive organic beverages in the main retail chaos in Czech republic.
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