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The media image of lobbying
Groll, Tomáš ; Trampota, Tomáš (advisor) ; Köppl, Daniel (referee)
The diploma thesis "Media Image of Lobbying" focuses on the issue of the media image of lobbying and lobbyists in the newspapers Mladá fronta Dnes and Právo in the year 2008. Lobbying is an activity which the majority of population experiences through the media only. The media may thus greatly influence the way the public perceives and evaluates lobbying. In the first part of the diploma thesis the question of the media presentation of reality are introduced and the factors which influence the form of the media content are outlined. The paper further deals briefly with the effect the media have on the population and with the agenda-setting concept. Then the definition of lobbying is given, as well as the reasons and conditions for its positive and negative reputation. Positive and negative functions of lobbying are pointed out and various types and forms of lobbying are presented including indirect lobbying, which is associated with PR activities. In the research part of the paper the results of the quantitative research are presented. The aim of this research was to discover the most frequent types of lobbying and lobbyists in the newspapers studied. The qualitative frame analysis then shows the ways in which lobbying and lobbyists are presented in the media. The appendix to the paper contains a codebook...
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LinkedIn as a phenomenon in the labour market
Hubáček, Lukáš ; Huněk, Filip (advisor) ; Hladík, Radim (referee)
The diploma thesis LinkedIn as a phenomenon in the labour market focuses on the social network called LinkedIn and its impacts in the area of recruitment and selection of technical staff on the Czech labour market. The aim of the thesis is to point to the existence of the phenomenon LinkedIn. The thesis is divided into four chapters. The first one is dedicated to social networks, their definition, history, importance, classification and users. The second one is centered on LinkedIn as a specific example of a social network focusing on its history and present and overlapping into the recruitment and selection of staff. Also mentioned is the setting and appearance of the account on LinkedIn and how to reach workers on LinkedIn. The methodological part describes the chosen method of research. The analytical part tries to summarize and interpret the acuired data.
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Preparedness of primary school teachers for environmental education
ŠIMEK, Matouš
This bachelor thesis examines the preparedness of primary school teachers in the South Bohemia for environmental education. This readiness is thinking of competencies for effective administration and coordination of environmental education, not stint the teacher's knowledge. The theoretical part describes the development, challenges and diversity of methods of environmental education in the Czech Republic. The practical part focuses on the analysis of the education plan (SEP) and primarily qualitative analysis of the responses of teachers gathered through a questionnaire, which contained 6, mostly open questions. Based on the evaluation of these responses were determined and defined three groups of teachers of differing competencies and thus preparedness for environmental education. Further it has been verified overwhelming satisfaction of teachers with internet and levels of educational programs, training and seminars, provided primarily by NGO´s and several government agencies in the region.
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Quality analysis of interpretative trails panels in Protected Landscape Area Český Kras
Kvačková, Barbora ; Kouba, Vojtěch (advisor) ; Lindner, Milan (referee)
The aim of this thesis is to implement a qualitative analysis on interpretive trails, which are also considered part of local heritage interpretation. This analysis verifies if the authors of panels used recommendations published in two known methodologies during their preparation phase. This research is applied on eighteen interpretive trails in the protected landscape area of Český kras. In the practical part of this thesis, each interpretive trail has been evaluated by applying nine criteria. The outcome of the thesis is an evaluation of visuals and content composed on the interpretive trail panels for the purpose of attractive communication. The most significant deficiencies of the panels of interpretive trails in the protected landscape area of Český kras are quality of graphical design, whether the text communicates with the reader and if the text does not require linear reading. On the other hand, the most important strengths of interpretive trail panels are that the visual elements are always well connected to the content of the text on the panel and the text is easily read without specialised terms. The interpretive trail that has reached the best evaluation in the qualitative analysis is Vodácká NS Berounka. On the other hand, the trails with the lowest scores were NS Památné stromy Karlštejnska and NS Klonk-Suchomasty.
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Risk Management Support System
Kubíček, Jan ; Burget, Radek (referee) ; Kreslíková, Jitka (advisor)
The work provides theoretical base of project management. It describes the current approach to project management as a combination of multiple processes. The process of risk management is described with special care. It also discuss some of the different approaches to risk management. \\ The work suggests new way of handling risk management, that combines risk management and data mining. Data mining approach is also used to mine quantitative risk values. This approach was successfully implemented and tested. Tests showed that this approach is very useful for omitted risk identification. Unfortunately it is also not recommendable for mining quantitative risk values.
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Decision Risks Management Methods
Janošík, Petr ; Chudý, Peter (referee) ; Kreslíková, Jitka (advisor)
This thesis deals with the matter of risk managament in IT projects. It explains the importance of risk management in such projects and shows different ways and methods of managing and analyzing the risks. After explaining the basic concepts and the various phases of risk management the text focuses on two methods of risk analysis - the fault tree analysis of event tree analysis. Use of both methods is explained for both quantitative and qualitative analyses. The second half of the work includes the design of an application for the support of risk analysis employing the methods of fault tree analysis and event tree analysis. This is followed by a description of the implementation of the proposed system in a web environment using jQuery, Nette Framework and Dibi.
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Reliability assessment of FPM
Němec, Ondřej ; Dvořák,, Ladislav (referee) ; Julínek, Tomáš (advisor)
The topic of this thesis was the evaluation of selected elements of flood control measures, abbreviated as PPO. The aim of this paper was to develop evaluation procedure of PPO and then to apply proposed procedure to a specific location. FMEA (Failure Mode and Effects Analysis) that allows the identification of failure modes, their causes and consequences.was chose as a method for qualitative assessment.
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The evaluation of a project methodology change in a retail organization
Boháčková, Klára ; Hrůzová, Helena (advisor) ; Břicháč, Pavel (referee)
The thesis is focused on analysis and comparison of the company's internal project methodology and official project methodology PRINCE2. This thesis aims to evaluate which of the methodologies is more suitable for management of projects in Ahold. A comparative qualitative analysis is used for the comparison of the project methodologies. The analysis is mainly focused on comparison of project phases, processes and documents. Furthermore concrete project is used to substantiate how each of these project methodologies would influence its realization. Comparing internal methodology and PRINCE2 methodology it was found that the internal project methodology that respects the specifics of Ahold is better for project management than official methodology PRINCE2.
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Mass Description of a Station for Injured Animals
Průchová, Jaroslava ; Nový, Jan (advisor) ; Musil, Martin (referee)
The objective of this thesis " Medial icon of casualty animals' central rescue stations "is to find out the medial icon of central rescue stations engaged in protection of free-living animals and medical icon of the others ecologic enterprises in regional journal Deník. The intention of this thesis will be assignment by the contentual analysis of articles issued in regional journal how media in Czech republic presented acivities of the central rescue stations engaged in protection of free-living animals as compared with the presentation of others ecologic enterprises. The articles will be lied under the quantitative and qualitative contentual analysis, when first the articles will be chosen and filtered. In qualitative part the articles will be analysed according to selected criterions, that contribute to formation of medial presentation of researched organisation and their medial icon conception. Availabe objective of the thesis I have selected 3 hypotesis, that will be affirmed or controverted by folow-up research.
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