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The Proposal of Marketing Strategy for the Company
Valentová, Tereza ; Čižinská, Linda (referee) ; Mikulec, Luděk (advisor)
Master´s thesis presents the proposal of marketing strategy for the company ZŘUD-Masokombinát Polička, Ltd., which is operating in an area of meat industry and is dealing in produce and selling meats and meat products. The objective of the thesis is an increase of competitiveness of the company and successful management. The first part of the thesis is focused on a summary of teoretical knowledge, which is concerning given problems. In the next part of the thesis there is the SWOT analysis, Porter analysis and analysis of marketing mix. On the basis of the analysis of the company there are some possible solutions suggested.
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Bussines Plan
Havránek, David ; Ing.Lucie Holá (referee) ; Hanušová, Helena (advisor)
Master’s thesis is based on creating of the business plan of founding company that provide consulting in wellness. The theoretical part describes basic notions and methods, which are needed for creating of business plan. The next part contains analysis of the current market situation. The last part deals with business plan itself and evaluation of efficiency of financial plan.
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Bussines Plan
Laczová, Veronika ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
Master’s thesis deals with the establishment of social enterprise that creates workplaces. The main contribution is data processing for business, specifically for a restaurant and café, specialized in target group of people with autism spectrum disorder and in families with children. After carrying out all the analyses a suitable business plan is designed.
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Bussines Plan
Miholová, Barbora ; Ing.Karel Freiberger (referee) ; Hanušová, Helena (advisor)
The main objective of this thesis is to design a business plan for further development company engaged in the distribution of cider in the Czech Republic. The first part deals with theoretical knowledge on setting up a business and creating a business plan. Further details will analyze internal and external environment in which the company will pursue. The last section is devoted to design my own proposal for implementing a business plan, including cost and risk assessment of its implementation.
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Analysis of the Selected Firm
Střeštík, Jan ; Elleder, Richard (referee) ; Hanušová, Helena (advisor)
This thesis aims to assess the situation of selected organization based on SWOT analysis, Porter's analysis, SLEPTE and Quicktest analysis controlled for some period. The thesis will first explain the different methods and then will be used in real conditions of the selected organization.
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Business Plan
Pavlák, Jakub ; Janáč, František (referee) ; Hanušová, Helena (advisor)
The subject of this master´s thesis is creating a business plan. Theoretical part describes basic terms about business plan, development and brownfields. Practical part deals with analyses of the problem and making proposals of using football stadium property.
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Business Plan
Funková, Eva ; Balcar, Petr (referee) ; Bayerová, Vladimíra (advisor)
A result of this work is suggestion of business plan for founding service – interior vehicle cleaning. On the beginning of the work are defining condition of market, general and departmental environs. Is valorizing a existing situation in this area. It will be proposing the complete business plan with financial rated.
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