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Franchising in the Czech market conditions
Boudová, Eliška ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
Business franchising is a form of business present in the Czech market since the first half of the 1990s. Franchising has known dynamic growth both in the world and the Czech Republic. This bachelor's thesis is structured into two main chapters, the first of which provides a comprehensive outline of the major advantages and disadvantages in operating business under franchise, along with key principles behind franchising. The second chapter seeks to provide a practical application of the theoretical background for franchising introduced in the first chapter. Accordingly, it concentrates on two franchises that have succeeded in the Czech Republic.
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Potential of franchising in the Czech Republic’s wine industry
Kodetová, Anna ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
This Bachelor thesis explores franchising. Specifically, in the wine industry. The aim is to evaluate the potential of wine industry franchising in the Czech Republic. The first part characterises the main aspects of franchising. The subsequent chapters introduce the situation of franchising in the wine and brewing industry as well as compare them. Then the franchise concept of the company Víno Hruška s.r.o is presented. This example shows the possibility of the use of franchising in the wine industry. The last chapter is dedicated to the results of a questionnaire inquiry which was devoted to the opinions of respondents on the potential of franchising in the wine industry and their willingness to engage in such a concept.
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Franchising as a business plan
KLUZÁKOVÁ, Lucie
The aim of this thesis is to propose the expansion plan of selected company through the creation of franchise chain. Before processing a franchise plan, I have prepared - based on a literature review - a structure of individual documents of the franchise package. As a part of practical research, I analyzed the external environment using STEP analysis as well as the case studies of one competitor, and further I analyzed the internal environment of the company using primary data obtained during the controlled interview with the owner of the chosen company. Based on the above mentioned information, I elaborated a SWOT analysis and - using the defined strengths and weaknesses as well as the opportunities and threats - I determined the strategy for the expansion of the company consisting in selling of franchise license. This strategy is divided in two parts: the first part concerns the expansion within regional and district towns. In this case, the franchisor considers granting a licence to franchisees who will open always three appropriately allocated small business premises in order to achieve a minimum monthly revenue of 900.000, - CZK. Over 5 years, i.e. from 2016 to 2020, the franchise prospectus counts with the acquisition of five franchisees; each of them has to establish three business premises in the selected geographical segment. Gross franchisor profit of the franchise chain amounts to 1.284.457, - CZK for the five years. The thesis focuses on this part of the expansion strategy. The prediction of annual costs, revenues, profits and cash flow of franchisee is a part of the franchise prospectus. I derived a gross profit of a franchisee in the first business year amounting to 1.719.496, - CZK, while the return on investment for the franchisee takes 2 years and 7 months. The second part of the strategy proposes the expansion to the capital. In order to achieve the highest possible turnover, it is useful first to expand the current business concept to the counter sale including seating space with several tables. Given that this form of provision of community feeding is connected with stricter legislative requirements such as the need of sanitary facilities for the guests, the concept must be first validated by the franchisor during a pilot operation.
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Franchising as a form of company development
SMÍTKOVÁ, Věra
The theme of the thesis is Franchising as a form of company development. The main aim of the work lies in the development of the franchising business model and its procedure that would be applicable to any other company. Another goal is to design the individual process steps and measures to ensure the proper functioning of the whole franchise system.
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Franchising with a focus on gastronomy
Burianová, Iveta ; Němečková, Iveta (advisor) ; Hinčica, Vít (referee)
The theoretical part introduces the main characteristic of the franchising and the way of establishment of this enterprise, including the description of the important documents. This part simultaneously points out advantages and disadvantages resulting from this method of entrepreneurship. The practical part concentrates on the franchising in the practice. On an example of the particular company specialized in gastronomy (Ambiente), it shows the way of running the franchising, advantages and disadvantages and the procedure when opening a new franchise branch, including the marketing and other services.
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Franchising as a from of market entry
Smejkal, Martin ; Turnerová, Lenka (advisor) ; Průša, Přemysl (referee)
This bachelor thesis focuses on franchising as a form of market entry.The aim of this thesis is to describe franchising as a efficient way of cooperating on theoretical and practical basis. The first chapter describes franchising as a form of cooperation and what are the basic principles of the relation between franchisor and franchisee. History and basic types of franchising are described as well. The second chapter describes a process of forming particular franchise business and what is the goal of running a pilot project.It also includes some basic facts about franchisee recruitment. The third part informs about pros and cons related to franchising from a franchisor and franchisee point of view. The fourth part describes a history of franchising in the Czech Republic. Finally the fifth part describes franchise system of Svejk restaurant, which is very successful and original czech franchise business.
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Franchising as a method of entry to the market
Vargovčíková, Lucie ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The subject of presented bachelor thesis is Franchising as a method of entry to the market. The first part of this thesis deals with characteristics of franchising such as the definition of franchising and its advantages and disadvantages for both parties involved. Then there is also provided the current situation of franchising in the Czech Republic. The second part deals with entry into the market by franchising. In this section franchise agreement is mainly mentioned, how to start a franchise business, what is needed to establish this business and how can franchise systems expand. Franchise financing options close the second part. The third part is devoted to franchising in a particular company, which is HaGaimpex s.r.o. owning a franchise Etam Lingerie. There is presented the history of the brand Etam Lingerie and functioning of the system. Then in this section sales techniques and future customer system are discussed, their evaluation and suggestions for improvement. Finally, SWOT analysis is made.
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Franchising as the entry method to the market
Knapová, Monika ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
This bachelor thesis describes franchising as an method of entry to the market. The first part defines basic terms, the history of franchising, advantages and disadvantages of franchising, it describes the way how to start franchising business and its development in the Czech Republic. The second part describes a banking system UniCredit Bank.
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