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Event as a possibility of commercialization of culture
BOROVIČKOVÁ, Jitka
This bachelor thesis studies the impact of large cultural events on the commercialisation of culture. The studied event is a Pilsen festival Živá ulice, that is organised as a part of the Plzeň 2015 project. In the beginning are defined main terms related to culture, cultural events and commercialisation. The practical part of this thesis is based on a questionnaire and its main goal is to show on the selected cultural event how large cultural projects affect the inhabitants' or the visitors' views on culture. It also studies if the title of the European City of Culture has an influence on cultural events even today.
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The Municipal Library of Nový Jičín and its role in the local cultural activities developement
Výskalová, Petra ; Slámová, Hana (advisor) ; Buřilová, Marcela (referee)
Thesis titled "The Municipal library of Nový Jičín and its role in the local cultural activities development" deals with issues of community libraries. The first chapter includes the definition of basic terms such as library, community, community library and community activities. In the second chapter we deal with the question, why should the libraries change into the community centers and also where they could find an inspiration to realize this goal. The next section describes the trend of the existence of libraries on the social network Facebook. The fourth chapter is more factual. It deals with extensions and activities of the Municipal cultural center of Nový Jičín, its individual parts and relationship between them. The largest part of this chapter covers the history of the Municipal library of Nový Jičín. It also deals with the nearby part of the Cultural center - the Archa teahouse and the music department of the library in Coffee Music Bar. The penultimate section describes the specific examples of cultural and educational events in library, promotion of the events, their financing and flaws. Recommendations on the other possible activities are also included in this chapter. The last part of the work indicates the interest of students in library services. It includes the results of a...
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Funding options for cultural events and institutions in the town of Písek
PRAVDÍKOVÁ, Barbora
The thesis aims to analyze the current stage of the funding options for cultural events in the town of Písek. The theoretical part comprises basic information on the Structural funds, the budget of the European Union and the budget of Czech Republic. This part features basic concepts of structural policy, regional policy and regional development, analysis of program documents and funding options of cultural events and institutions. The practical part of the bachelor thesis focuses on assessing and describing the current stage of the funding options for cultural events in this town. The last part describes three cultural institutions in terms of drawing funds from the European Union, the state and private resources. It also contains some options for the development and innovation of these three cultural institutions.
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Insurance of art
Lhotská, Tereza ; Ducháčková, Eva (advisor) ; Trojan, Jaromír (referee)
The diploma thesis is focused on insurance of art. In the first part of the thesis the chapters contain areas of art which are insured in practice. The paper analyzes insurance of cultural heritage, works of art, musical instruments and cultural events. Each chapter describes the specifics of the areas and the most used kinds of insurance, including practical examples. In the last chapter of the first part I outline the situation abroad and its comparison with the Czech market. As an example, a foreign insurance company has been selected by AXA Art. The second part is devoted to insurance of Czech Philharmonic. It contains links to the orchestra, the historic building and the gallery. Funded organizations of the Ministry of Culture occupy a significant portion of the paper. In this thesis, I do not mention insurance in the film industry.
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THE EVALUATION OF PRAGUE´S SIGNAL FESTIVAL´S IMPACT ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE TOURISM REGION
Strunová, Silvie ; Silovská, Hana (advisor) ; Vochozková, Jacqueline (referee)
This thesis focuses on evaluation of Prague's Signal festival, organized in 2013 and 2015, and it's impact on regional development in Prague and the Czech Republic as a whole, from economic, social and cultural stand point. The theoretical part puts emphasis on explanation of tourism, specifically event tourism, and cultural events. Quantitative data analysis in practical part proves that the festival was successful in bringing in higher number of visitors of the city. The number of visitors throughout the duration of the festival was higher than during comparable time periods and that Signal festival was clearly a decisive factor for visits, which allows us to draw conclusion that the festival supports tourism in the region. Calculations presented in this thesis prove that city council's financial contribution to 2014 Signal festival indirectly contributed to national budget as well as direct economic contributions to regional budgets, due to increased spending by visitors and other economic activity. Empirical examination demonstrates festival's positive impact on region's cultural life, better perception of public spaces by residents and the sustainable development of tourism region.
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Analysis of tourism in the town Telč
DOLEŽALOVÁ, Lenka
The bachelor's thesis deals with tourism in the town Telč. The main aim of this work is based on analysis and complex evaluation of development of tourist industry in the town Telč. Next the work deals with analysis of assumptions of development of tourist industry in town Telč, evaluation of existing development of tourist industry and last but not least define needs of enterpreneurs and users of tourist industry. Introductory chapters deals with general definition of tourist industry. The work deals with definition and description of the most important cultural sights or cultural and sporting events which is take place in Telč. Survey contained in the bachelor's thesis deals not only with defining of needs in area of tourist industry from the point of view of enterpreneurs who conduct their bussines in area of accomodation, eating and restaurant services but also from the point of view of tourists who decide to visit Telč.
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Cultural tourism in Czech Republic (analysis of cultural events)
Tilňáková, Ľudmila ; Dianová, Markéta (advisor) ; Tyslová, Irena (referee)
The aim of the thesis is analysis cultural sphere in Czech Republic and analysis of existing cultural statistics in relation to tourism in Czech Republic. Furthermore, the thesis evaluates cultural tourism via cultural events, which are considered to be one of the most important forms of cultural tourism. Cultural events in Czech Republic have been researched from economic and social point of view. The thesis analyses festivals according to their structure, genres, attendance, and compares festivals in Prague with festivals in other regions of Czech Republic based on particular criteria.
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The effect of cultural events on the visit rate in Český Krumlov
VOLFOVÁ, Hana
The partial aim of this work was to implement the features of selected cultural events and consequently the interpretation of realized marketing research. On the basis of this interpretation the main purpose was identified. The aim was related to the effect of cultural events on the visit rate in Český Krumlov. The suggested actions for the improvement of the cultural events offering were accepted. The data from questionary research provided the information for compilation of the visitor´s profile, which included the investigation in the sphere of quality by given services. The research presented the detection of opportunities and deficiencies in the cultural actions co-ordination.
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Economical aspects of organizing music events in municipal monuments
Schwarzová, Eva ; Patočka, Jiří (advisor) ; Slepička, Alois (referee)
The aim of this bachelor thesis is to describe various way of organizing music events in historical objects and monuments. The first volume is focused on the issue of local and regional culture and cultural. Next part brings the theoretical manual how to organize and handle with music events at all but especially with music events in historical objects. The third part, which is focused on the practical way, presents "Haydn music festival" and "Music in the synagogues of the pilsner region" from this point of view. The last part summarizes the research focused on experience and satisfaction of visitors of music events.
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