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Application of political marketing in the parliamentary elections in Slovakia
Komorová, Michaela ; Boučková, Jana (advisor) ; Pešek, Ondřej (referee)
The thesis analyses election campaigns of successful parties by Lees-Marshment model. According to five basic aspects - election research, political product, implementation of product, adjustment of product and communication - the work aims to prove or disprove the hypothesis, that more market oriented political party tends to gain more political profit. Furthermore, the thesis describes financing of political parties and several negative campaigns connected to chosen parliamentary election. Thanks to questionnaire market research the work aims to analyse the factors of influence on decision-making of the first-time voters.
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creating an evaluation system to select a proper supplier of information technology
Minarič, Matúš ; Švecová, Lenka (advisor) ; Vrbová, Lucie (referee)
The aim of this thesis is a theoretical description of methods and tools that are used when deciding on the choice of administrative options, and also attempt to create a system of evaluation of several suppliers of computer technology for the enterprise. Bachelor's thesis is in two parts: theoretical and practical part. In the theoretical part are described mainly known evaluation options making, their importance and applicability to various situations in the theoretical part .In the teoretical part are not only the identification and analysis of decision problems, but also the production and selection criteria and evaluation of options. The practical part is devoted to creating their own system of evaluation. On the basis of general assumptions is to create an evaluation system that also generates the appropriate sequence variants.
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The analysis of public procurement process at the level of municipalities in the Slovak Republic
Špinerová, Zuzana ; Ochrana, František (advisor) ; Pavel, Jan (referee)
The paper analyzes public procurement process at the level of municipalities in the Slovak Republic. The introductory part of the paper is devoted to an analysis of theoretical and legislative aspects of the public procurement with definition of basic concepts and various procedural steps, which lead to the final implementation of the procurement. The paper also deals with the concept of 3E and degree of its implementation in legislation and in real-life process of procurement at the level of municipalities, with reference to some practical problems of that concept. The theoretical part of the paper is supported by an analysis of real-life public procurement processes undertaken at the municipal level and followed by evaluation using evaluation methods selected. At the end of the paper, proposals and recommendations that should lead to increase of effectiveness and economy in spending of public funds are included.
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Reciprocal corelations of interest rates and exchange rate described in the example of selected countries
Mihalik, Miroslav ; Durčáková, Jaroslava (advisor) ; Mandel, Martin (referee)
This final work is aimed at the concept of relationship between exchange rate and interest rate differential. The introductory part briefly describes exchange rate as a macro-economical parameter, which can be seen in many different systems of exchange rate. Next part consists of theoretical principles of uncovered interest parity and the dynamics of this process and also the process of international Fisher effect. In the analysis part the relation between interest rate and exchange rate is explored in various conditions of exchange rate arrangements in the countries of Denmark, Norway, Sweden and Slovakia. The uncovered interest parity is valued by graphic analysis made by calculation of the theoretical rate based on uncovered interest parity and the off-set index rate. International Fisher effect is tested on the graph of change in exchange rate depending on the interest rate differential. The graphic analysis is followed by the analysis of linear regression. Afterwards with the use of VAR model we find not only the dependence of exchange rate on interest rate differential but also whether the interest rate differential is dependent on exchange rate or not.
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Analysis of work positions and developing of employee evaluation
Bauer, František ; Pauknerová, Daniela (advisor) ; Kašparová, Eva (referee)
The diploma thesis is divided into two parts. In the first one there is theoretical information basement of the thesis's thema. In the second part there are practical analysises. One is about developing of work positions's describtion. The second analysis is about developing new system of employee evaluation. The analysis includes collecting needed information, interpretations and recomandations. The analysis is made in existing company.
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Support of decision making process in entreprenurship
Procházková, Katarína ; Žebrák, Miroslav (advisor) ; Nábělková, Petra (referee)
This bachelor thesis is about the decision making process in entrepreneurship. Step by step it defines the word as managerial decision making, and knowledge management. These two disciplines is in Business Intelligence, which gives the data into undestandable form. One of the system that uses Business Intelligence is also customer realtionship management. It is a system, which helps to organise the realtionships with customers, collects data and gives very valuable source of information, according to which the company can make the decision about its next steps in business. The second part is about usage of CRM in AIESEC organisation, which uses CRM on everydaybase. The aim of the thesis is to suppose the solution for this CRM so it can be used in the wider role, to support the decision making in AIESEC, and make it more efficient, quick and smooth. There are two suggested options in the thesis. From these chose one, which is according to the criteria more suitable for AIESEC.
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The Coexistence of Russian Minorities and the Native Populations in the Baltic States
Rauscherová, Kristina ; Halászová, Věra (advisor) ; Županič, Jan (referee)
Key words: Lithuania, Latvia, Estonia, Baltic countries, Russians, national minorities This graduation these explains and analyses the current position of Russian national minority in the Baltic states, especially in Latvia and Estonia. It analyses their co-existence in terms of political, legal and socio-economic aspects as well as in terms of researches, which were conducted in this field. All of the researches, which the work extracts from, were focused on the evaluation of the mutual relations by Russians and the native population. The feeling of Russian minority concerning their current identity was also taken into account. The aim of this work is to define the model of co-existence of the Russian minority and the major population and indicate the development of this co-existence in the future.
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Czech politician ing. Jan Dostalek. Biography
Tilsch, Jan
Tématem mé rigorózní práce jsou životní osudy i politická činnost ing. Jana Dostálka. Tohoto lidoveckého politika jsem si vybral také proto, že byl mým pradědečkem. Asi jedině díky tomu jsem se ještě za života jeho dcery, mé babičky Marie Tilschové-Dostálkové, dozvěděl o jeho existenci. Pak jsem se chtěl dozvědět něco víc o tomto, dle mého názoru, neprávem opomíjeném politikovi, o jeho životě, politické činnosti i smrti v komunistickém vězení. Po úmrtí Marie Tilschové-Dostálkové jsem získal značnou část pozůstalosti Jana Dostálka. Ta se pak pro mne stala jedním ze základních pramenů i impulzem pro zpracování této práce. Životní příběh Jana Dostálka představuje průřez čtyřmi etapami vývoje českého národa v první polovině 20. století. Cílem práce je popsat přerod zbožného venkovského chlapce v politika, rétora a bojovníka za práva katolíků a lidí sociálně slabších. Pokusil jsem se zmapovat jeho studia, profesní i politickou kariéru, stejně jako milníky jeho rodinného života. Sledoval jsem také vývoj jeho pozice v lidové straně a jeho postoje k jednotlivým dějinným událostem kulminujícím v září 1938. Dostálkův odchod z "velké" politiky v roce 1939 a neúspěšný pokus o poválečný návrat, období po únoru 1948 a tragický závěr jeho života tvoří základ posledních kapitol předkládané rigorózní práce. Powered by TCPDF...
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Secretory pathway of plants in pathogene defence
Sabol, Peter ; Burketová, Lenka (referee) ; Kulich, Ivan (advisor)
Plants are sessile organisms that have to cope with the changes of their ambient environment. These changes include abiotic disturbances and stresses as well as biotic interactions with other organisms. In many of the biotic interactions, plant cells are hurt or damaged by various bacterial and fungal pathogens. Moreover, plants lack mobile immune cells, which would otherwise render them susceptible to most of these pathogens. Plants have, however, developed other mechanisms for suppressing the infection. Activating the components of the secretory pathway during resistance response is crucial step for suppressing the penetration and growth of pathogens. Fungal pathogens, such as powdery mildews, usually attempt to penetrate the cell wall in order to gain the access to protoplast providing nutrients and to exchange their virulence factors. On the other hand, pathogenic bacteria inhabit extracellular spaces of plant tissues. In both cases, however, the deposition of papilla into the plant cell wall was observed. Papilla thus seems to be the common defence mechanism. There is an increasing evidence confirming the indispensable role of polarized secretion in formation of papilla. Recently, SNARE proteins participating in papilla-associated defence have been described. PEN1 and SNAP33 syntaxins are of...
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Design of business processes and organization structure change in GfK Praha, s.r.o.
Hanzal, Michal ; Dědina, Jiří (advisor) ; Kopkáně, Heřman (referee)
In the first part of the diploma thesis is described the relevant theory of the Business Process Management which is fundamental background for the practical second part of the thesis. The theoretic part contains of a general description of the Business Process Management and a description of the BPM design phases, such as planning, analyzing, designing, and implementing. The second part of the diploma thesis focuses on the design of the Business Process Management in GfK Praha, s.r.o. First the company is introduced globally as well as locally. Afterwards the local branch is analyzed by real data and especially by many structural interviews with GfK employees. Most importantly, based on the workshops with the cooperative employees, there are designed new processes into the connected process maps.
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