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Reality and virtuality. Is Facebook real or virtual space.
Saňková, Klára ; Pstružina, Karel (advisor) ; Toman, Prokop (referee)
Existence of Facebook is based on software. For this reason it is commonly considered and treated as a virtual only space. But this well known phenomenon influences lives of many people and this impact on daily life cannot be overlooked. This thesis is about balancing on that fine line between real and virtual space and about questions that this brings. It gathers together different definitions of those terms and shows what most of Facebook functionality bring to this matter. Based on survey made for this thesis we can say the influence is really being underestimated even tough people that spend lot of their time on Facebook are more aware of its impact.
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Business plan RealityMenu.sk
Semerák, Jaroslav ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
This bachelor thesis is a detailed business plan for RealityMenu.sk internet project, which has a goal to simply the process of real estate property search on the Internet for Slovak users. For this purpose, a two year plan has been made in an optimistic, a semi-optimistic and a pesimistic version to give the reader a realistic view of possibilities that can happen. The project is built on three main hypotheses, that were tested with a thorough research. Competition analysis, one of the most important chapters, gives a lot of information about the environment in which RealityMenu.sk operates. This business plan, of course, can not lack the list of strengths, weaknesses, opportunities and risks. I have also designed a marketing strategy, which is based on low-cost forms of promotion. At the end of the thesis there are few calculated indicators, which give a picture of the feasibility and advantages of investing in the project. Key words:
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Economic crisis and its impact on commercial property markets in the Czech Republic
Jankovský, Milan ; Krejčí, Filip (advisor) ; Stránský, Karel (referee)
This thesis presents a comprehensive view on the commercial properties market in the Czech Republic and its development in time both before the economic crisis and after its beginning. Author tracks both major segments of commercial properties market -- offices and industrial & logistic properties from the rental as well as investment point of view. The target of the thesis is to characterize commercial properties market, its major actors and branches and to point out the most important differences in impact of the crisis on the two major market segments. The author uses relevant public data as well as own experience based on more than 4 year track record on real estate market. Based on attainable data and own experience, the author predicts also future market development.
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A university educated nurse at the nursing unit - expectations and reality
LESZKOWOVÁ, Dana
Each era has its requirements for the level of education and training system for nursing staff. A person who wants to succeed in his/her profession needs appropriate knowledge, skills and education. The requirements for education are determined by technical possibilities and political arrangement of the society. In the past nurses got along on herbs and knowledge passed from one generation to another. The present time is an era of computers and enormous technical progress. Along with unbelievable developments in technology also the content of the nursing profession has changed. The nursing profession is now becoming a full-fledged and independent scientific discipline. This progress is increasing the requirements for education of healthcare personnel. It requires professionals with university education. The objective of the bachelor thesis has been to identify the expectations of nurses while studying at a university and the reality after they start working at the nursing unit. Six research questions were formulated in the thesis. The thesis used a qualitative method of research. The data were collected by means of semi-structured interviews. The interviews consisted of 25 basic questions, while some questions were complemented with additional questions. The interviews were recorded in a written form and subsequently processed. The interviews were processed into case studies. The most important results of the research have been processed into categorization tables. The research group consisted of 10 respondents who worked in different types of healthcare facilities in Prachatice, České Budějovice and in Prague. The research indicates that most of the nurses have used in practice the new knowledge acquired in the course of their studies. The results of the thesis may serve as an incentive for further quantitative research.
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Reality and Virtuality of Game in Postmodernism
BENEŠ, Luděk
The thesis focuses on virtuality and reality of game in history of human culture and on its recent pozition.The first chapter adresses reality and virtuality of game in traditional view definitions. The second chapter describes the evolution of culture in game since human origin to postmodernism and the evolution of game in art. The third chapter takes on the evolution and conditions of postmodern culture, and also game in postmodern art. Further it describes virtuality and reality of game and society nowadays. The fourth chapter again compares recent author's definitions of game and closes the thesis with resulting definition of virtuality and reality of postmodern game.
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Anticipating versus reality of work of nurses in cardiosurgery department
BÁRTOVÁ, Marie
In my bachelor paper I dealt with expectation of nurses before their entry in practice and confrontation with the reality of work at hospital units. Expectation plays an important part in coping with the nursing occupation. There are many factors that can influence it both in a positive and negative way. The fast pace in current medical establishments requires that a nurse should assess, predict and evaluate the state of patients and that she should react to it within several minutes so that the care for the ill is most efficient and coordinated. Such a task is difficult for every-one but for a nurse disappointed by the health system it is an impossible task. Therefore it is important that there is a correspondence between expectations and the final reality of work.
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Virtual construction of social reality through online communication and social networks
Klouček, Viktor ; Rosický, Antonín (advisor) ; Sigmund, Tomáš (referee)
This final paper is centered on influence of the internet in forming of social reality. Main factor in creation of social reality is element of socialization, say communication. The aim of this paper is online communication and socialization developed through chats, discussion groups, blogs, forums summarized by one term -- social networks, which gained very strong position among communication applications available on the internet. I have tried to find out how online communication influence people and how close one can get in creation of social reality in virtual settings in correlation with other members of such settings. Technology of today creates new forms of communication and new ways and connections among members of online communication groups, which differ from the real ones. Distance is no longer an issue and it is completely natural to interact, thus influence somebody and be influence by somebody, from a different geographical, social, economical or political settings. All of these factors directly influence construct of social reality of those who communicate. Study was conducted as a survey. Questionnaire was sent to two hundred people and 107 returned back. More than half of 107 respondents don't know each other, come from various social classes and different areas of Czech Republic. Range of age of respondents is 15-63 years. All of them were given questions aiming at the reality of virtual communication, virtual friendship and bonds between online members. Other questions aim at the authenticity of information and partially influence of commercials in process of decision making. My contribution to this work was mainly creation of questioner, analysis of answers towards conclusions about the influence of online communication on perception and forming of social reality. Analysis that aimed at respondents spending most of their time online brought interesting conclusions in comparison with other groups, which didn't spent as much time online. The paper begins with theoretical summary of reality, its construction, online applications and scientific papers which include their positive and negative impacts. Following there is study introducing respondents, basic questions, hypothesis and then interpretation of answers with previous studies taken in account. Outcome of this work concludes main aspects of interpretations and draw basic view of the future. The questionnaire and more detailed answers about time spent online are in the appendix.
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Reality and virtuality
Bardová, Helena ; Pstružina, Karel (advisor) ; Řepa, Václav (referee)
This thesis is dealing with explanations of reality, virtuality, their various definitions, examples and possible points of view for their understanding. These terms are set into the context of present era that is so strongly influenced by virtuality and its technologies. There is also a chapter which is describing the problem of real and virtual identity. On two in detail explained examples of on-line shopping and teleworking are shown the contrasts of their positives and negatives. Part of this thesis is also considering the influence of virtuality on a human life including so called computer diseases. Support of this work represents the part about internet statistics -- time spent in virtuality, negative effects, their foreknowledge and prevention. Historical development of technics that brought us virtuality (Internet, mobile phones and TV) is also included. The text is based on opinions of reputable authors from the fields of sociology, philosophy and informatics. I interlaced the text with my own reflections and in conclusion there is a part about expected future development of the technics used for virtuality.
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Real Estate Marketing
Malý, Václav ; Horová, Olga (advisor) ; Heřman, Jan (referee)
This paper is mapping the situation of Czech Real Estate market in time of economic crisis. It describes the trends of marketing communication for this market and it is analysing the reasons, why this entire segment has such a low prestige.
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Financial analysis of developement project
Tesařík, David ; Plná, Jaruše (advisor) ; Hnilica, Jiří (referee)
Překládaná práce přináší finanční analýzu developerského objektu. Jedná se o projekt výstavby Regionální centra Olomouc v rozsahu cca 20.000 m2. V rámci analýzy byl vedle výběru kritéria pro investiční rozhodování, proveden návrh metod pro výpočet alternativního nákladu a popis teorie pro statistické a pravděpodobnostní výpočty související s analýzou citlivosti. Součásti praktické části bylo zpracování profilu projektu a prognózy kladných a záporných hotovostních toků (klíčová část a z pohledu celé diplomové práce nejsložitější). Vybrané rizika a chování projektu v čase a jejich vliv na výslednou hodnotu projektu byl odhadnut v oddíle analýzy citlivosti projektu.
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