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Electronic Books
Diblík, Jaroslav ; Přibil, Jiří (advisor) ; Novák, Michal (referee)
Bachelor thesis deals with the topic of Electronic books. It describes the history of e-books, current state of developments and future prognosis. Thesis also deals with digitization and digitization projects. It provides a brief summary of e-book formats and examples of hardware and software used for reading e-books, then presents their internet sources. At the end, thesis briefly describes distribution of e-books and compares the price of printed and electronic book.
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Electronic Books
Puharič, Petr ; Pokorný, Pavel (advisor) ; Žák, Jakub (referee)
The main aim of this bachelor thesis is to give an overview of issues concerned with electronic books. It deals with the history of e-books and contemporary situation and describes their advantages, disadvantages and prediction of their future development. This thesis also provides comparison and description of various devices used for reading, price analysis and compares saleability of e-books in comparison to music.
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Majetnický efekt: Ceníme si více informací z knih?
Hadincová, Ludmila ; Houdek, Petr (advisor) ; Hudík, Marek (referee)
The main purpose of this thesis is to answer a question, whether an individual appreciates more information originating from physical media than information from virtual media. Respectively, if these two types of media have a different impact on the endowment effect. This effect is conditioned by the individual's physical possession of an object that is provided by physical media, but not allowed by virtual media. The first part of the experiment is based on the comparison of buyer's willingness to pay for information from physical and virtual media (WTP) with seller's willingness to accept payment for the information (WTA). The results from the first part of the experiment did not satisfy the hypothesis about participant's higher valuation of information from physical media. But it was found out that buyers were more willing to pay for the information from physical media suggesting the emergence of quasi-endowment effect. Subjects were reluctant to pay for the electronic version of information. The second part of the experiment is based on comparison of participant's preferences for books in regular and virtual format. It was proved that participants who had an experience only with the book in electronic format were more eager to exchange it for the other book. The opposite effect was documented for participants who had the book in regular format. So, the results from the second part of the experiment provided weak evidence on behalf of the prediction about greater impact of physical media information on the endowment effect. The thesis is further focused on detection of personal characteristic's impacts on the endowment effect. Finally, it was discovered that subjects felt loss aversion of information and that information from books were perceived trustworthier.
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Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic
Kubeš, Adam ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The thesis "Analysis of the current situation on the market of electronic books (eBook) in the Czech Republic", deals with topics and issues of e-books and the current market situation in the Czech Republic. One of its objectives is to introduce readers to the world of e-books, show a brief history and development of books and e-books as a medium, getting to know what's happening in the U.S., and particularly on the Czech market. For this thesis, it was developed an online questionnaire "Electronic books in the CR", which serves as a data source for the practical part. The practical part is to evaluate the situation on the market, attitude of respondents to reading, e-books, e-readers, and also use the data obtained for the selection of the best e-reader with a multicriteria method of choice.
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The graphic execution of the book Tento večer written by Ivan Blatný
ŠLECHTOVÁ, Mariana
The thesis sloves graphic elaboration of book of poetry Tento večer written by Ivan Blatný. The thesis is divided to teoretical and practical part. In teoretical part are solved resources important for understanding the sense and essence of this poetry production. It`s necessary for create right form of practical realisation, which has to be created in accord of form and subject of poems. The source for this analysis are text of poems and special and technical literature about art literature, aesthetics and theory of art. Practical part resolves more than one art form. All these forms are trying to express essence of literary work. After analysis it seems that banality and commonness of human life are the essence of these poems. And the essence is to express myth of human life and searching sense of life.
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The graphic execution of the book Romance pro křídlovku by František Hrubín
DIVILOVÁ, Klára
The main goal of this graduation thesis is graphic execution of the book ``Romance pro křídlovku{\crqq} written by František Hrubín. I propose novel dust cover design, flyleaf, main title, deducation and collection of illustrations suitable for this book. The graduation thesis consists of practical and theoretical parts. Comprehensive reading and deep study of literary work of Frantisek Hrubin preceded the graphic realization of his piece ``Romance pro křídlovku{\crqq}. My aim is to explicate both content and formal aspects. The comparison with a TV adaptation of this piece is mentioned as well. The practical impact in educational process and graphic interpretations made by other artists are discussed in details. The theoretical part contains a description of a graphic execution itself. General difficulties with graphic execution, patterns and hidden obstacles are outlined in a relation to complexity of analysed book. The graduation thesis is concluded by my reflection about passages of poem most suitable for illustrations and selection of appropriate artistic technique.
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A Book as a Medium for Pre-School Education
ČASTORALOVÁ, Petra
The book belongs to the oldest means of information (media) that us acquaints with culture around the world. Through the book we gain the information about literature, arts, science, history, etc. The book is used as a source of information, entertainment, relaxation and sometimes as an escape from reality. It has an irreplaceable place in our lives. The theoretical part of my bachelor thesis treats about effects and the meaning of media on the education preschool children. She localizes to the book, as medium, which the children meet with throughout the life. She illustrates the conception and the function of literature or children its specifics and genre structure. It informs us about factors affecting the children reading and others area, which are related to education. The practical part of my bachelor thesis consists of research describing the relations of parents and teachers in the kindergartens and media, above all books. The aim is to ascertain whether the books are used in education of preschool children.
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THE IMPORTANCE OF THE BOOK FOR PRE-SCHOOL CHILD
KOLOMAZNÍKOVÁ, Hana
This bachelor work describes shortly the mental development of preschool kids in the reference to the book, literature and the beginning of reading. The theoretical part is made like a search from professional literature from last couple years. The practical part contains research from the view of parents and teachers in the kindergarten. In the end there are offered solutions and possibilities how to work with a book.
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Marketing communication and publication of the new book on the book market
Vášková, Kateřina ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
The objective of the Diploma thesis is monitoring of promotional activities of the publishing house Maxdorf, made in context of publication of the book "Slovník nespisovné češtiny". The work focuses on distribution of the book to the partner net of bookstores in the Czech Republic and on activities supporting of the sell. The results of promotion will be compared with costs spent on the promotion and also with revenue from sold prints. In the conclusion, possible occasions and threats that can affect sell and promotion of the "Slovník nespisovné češtiny" will be described.
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