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The Development of Turistic Programme in Znovín Company
Mahrová, Petra ; Moncman, Jana (referee) ; Koráb, Vojtěch (advisor)
The diploma thesis deals with the possible development of a touristic program of Znovín Znojmo, a.s. company, based in Šatov in Velkopavlovická wine sub-region. There has been a deep examination of the chosen company done in order to analyze the company’s touristic programs and its activities. The analytical part defines the essential context for the development and implementation of the new touristic program. The actual proposal of the development of the touristic program in the chosen region includes a proposal of appropriate touristic activities connecting wine and local places of interest. The implementation of this project will ensure a better competitiveness and an increased number of customers of the company in the mentioned sub-region.
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Entrepreneurial Intention of Business Development
Fink, Michael ; Sáček, Jiří (referee) ; Žižlavský, Ondřej (advisor)
This diploma thesis deals with the creation of the business plan focused on expansion of the commercial company operating on the market of wine chemistry by one segment of production. More precisely the goal of this thesis is to design the business model of new winery which would use experience of current company management who possesses key factors of production indispensable for realisation of the intended project. Among the main factors we can mention ownership of vineyards with appropriate authorisation to operate in the market, foreign experts on oenology, Italian know-how on cultivation and manufacturing of wine and last but not least the access to capital especially to financial capital and machine facilities. Participation of potential co-investor would play an important role in this business plan. Thanks to his property interests he would help with the acceleration of partial plans and bring specialised market knowledge of the Czech wine-growing sector.
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Factors influencing the quality of red wine
Zechmeisterová, Lucie ; Vránová, Dana (referee) ; Omelková, Jiřina (advisor)
In my thesis, I focused on monitoring of microorganisms in the sample of red grape juice and on the interactions between yeasts, bacteria and filamentous fungi. Three different media were applied for the cultivation of microorganisms; firstly for monitoring of total volume of microorganisms, secondly for yeasts and third time for lactic acid bacteria. The indirect method was used for the determination of the amount of viable cells. This method consists in enumerating of visible macroscopic colonies grown up on agar plates. When the cells grew up, the forms of colonies were analyzed visually and the morphology of microorganisms was detected microscopically. The operating time of enzymes in grape juice in the production of red wine was monitored after application of commercial enzymatic preparation. The enzym action in grape juice was observed on the basis of the process of degradation of high – molecular substrate by enzymes through the use of Ubbelohd´s viscometer. The research findings provided a lot of knowledge about the occurance of microflora in the process of production of red wine. The commercial preparations added to grape juice played a significant role.
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Analysis and Proposal of Communication Strategy of Znovín Znojmo, a.s.
Šedivá, Petra ; Průša, Přemysl (advisor) ; Friedová, Paulina (referee)
The objective of the thesis is evaluation and proposal of marketing and communication strategy of Znovín Znojmo. In the first part, I explain the theory of marketing and creation of marketing and communication strategy. In the second part, I analyze the Czech wine market as seen by both producers and consumers, and I introduce current trends. Furthermore, I analyze marketing activities of the company and its competitors and evaluate its current situation. Based on the identified issues, I propose new marketing and communication strategy.
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Analysis of the importance of enoturism for viticulture and winemaking in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
This diploma thesis analyzes the importance of wine tourism - enotourism for viticulture and winemaking in Slovakia. The main aim of this work is determining the relevance and importance of this form of tourism for wine producers. The theoretical part states the base for the research design and provides the introduction into wine tourism. It also describes the current situation of the viticulture and winemaking in Slovakia as well as the situation of the tourism industry and its performance. The analytical part of the work deals with the evaluation of the current situation of wine tourism in Slovakia and assumptions of its development. The core of the analytical part is a questionnaire survey, which charts the attitudes and opinions of the wine producers on issues of winemaking, wine business and wine tourism in Slovakia. The final part analyzes the questionnaire survey supported by theoretical bases of the first part of the thesis and evaluates the importance of enotourism for viticulture and winemaking in Slovakia. This part includes also suggestions for improving the cross-sectorial links between tourism, viticulture and winemaking in Slovakia in order to expansion of this form of tourism.
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Wine in gastronomy and tourism in Slovakia
Dobošová, Jana ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The thesis deals with wine as with the target of travelling in Slovakia and it focusses also on the position of this beverage in Slovak gastronomy. The work is divided into three main parts. The first one is dedicated to wine in connection with culture, gastronomy and tourism. The second part of the thesis is focussed on the current situation of viniculture in Slovakia and the last part describes the current position of enotourism and analyses the potential of wine in tourism and gastronomy of this country.
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ANALÝZA VÝVOJE PĚSTOVÁNÍ VINNÉ RÉVY A VÝROBY VÍNA OD ROKU 1945 DO SOUČASNOSTI
Osičková, Monika ; Zeman, Karel (advisor) ; Petrášek, František (referee)
The agriculture in Czech republic belongs to traditional parts of a national economy and this topic is very discussed recently especially after the admission Czech republic to European Union. Czech farmers and wine producers do not have the same conditions as wine producers in the original countries of European Union. The winery has a big value for czech agriculture especially in the production areas. There is a characteristic of basic notions, definitions and surveyed variables in the theory part. Furthermore there is a description of importance of vinery to national economy and to the production areas. In the analytical part there will be the estimation of a production of wine, changes of productive surface and vine varieties. The intenstion of this thesis is to create the compact analytic material about the wine production from 1945 to present days.
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Consumer Behaviour in the Commodity Wine
KRÝZOVÁ, Markéta
Main aim of my work was to judge current situation and analyze it in the field of purchase and consuming bahviour in wine commodity. Main object was to compare purchase and consuming behaviour of a individual and than to make a recommendation how to make this situation better.
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