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Development of Communication Activities of Company
Andrlová, Zuzana ; Nogová, Lívia (referee) ; Zich, Robert (advisor)
Bachelor thesis defines the term 'marketing mix of company' and specializes in the field of public relations. The first part provides theoretical base, the second part analyzes power engeneering company Slovenské elektrárne as a member of the international corporation Enel. Public relations of the company is focused on implementation of project „Energy for country“ and the thesis specifies one of the five sub-projects called "Energy for nature". The conclusion of the thesis includes proposition of new communication activities in way of creating new projects, and further development of realized ones. Both efficiently represent and support company's positive attitude towards the environment.
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Waste Economy Management in the Company
Mlejnek, Tomáš ; Zapletalová, Zuzana (referee) ; Kocmanová, Alena (advisor)
This thesis analyze the current state of waste economy management in the company with aim for draft to put forvard for reuse, disposal and removal to minimize the cost of waste. First part gets on with classify the type of waste management, waste divide and utilization. Next part looks into the state of waste and production in company. The last part is based on previous and it is suggested for improvement in solution of the environment.
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Analysis of Environmental Taxes in the EU
Hrdličková, Lenka ; Marčišák, Petr (referee) ; Kopřiva, Jan (advisor)
The subject of the thesis „Analysis of Environmental Taxes in the EU“ is describe and evaluate the implementation of the ecological tax reform in the European Union, especially in the Czech Republic. The work is dividend into four parts. The first part is devoted to the theoretical basis of the work, that is a brief introduction to the issue of taxes and the environment. The second part is concerned with the introduction of environmental taxes in both the EU and Czech Republic. The third part is devoted to comparison of taxes that are applied in the Czech Republic with the EU countries. The fourth part will deal with the impact of the reform on the particular business entity and household.
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The Evaluation of Externalities
Gertnerová, Markéta ; Hlahůlek, Tomáš (referee) ; Luňáček, Jiří (advisor)
This bachelor thesis focuses on problem of externalities of manufacturing company which should influence a surrounding of company in positive or negative way. The main issue of this thesis is an emergence of externalities in process of production and consumption. This thesis describes a types of those externalities and a ways of solutions. The externalities and their evaluation are presented on specific company, thermal power station in Hodonín. This thesis also contains a results of questionnaire survey among residents of city Hodonín.
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The Usage of the Norm ISO series in the Company
Coufalová, Hana ; Hladíková, Bedřiška (referee) ; Luňáček, Jiří (advisor)
This bachelor thesis is focused on evaluating the usage of the norm ČSN EN ISO 14001:2005 in ENVIRO-EKOANALYTIKA, s.r.o. which works in the field of ecological services. Based on the theoretical knowledge of environmental management system I will evaluate the usage of the norm using a model of a fictive ecological accident. The thesis will be focused on the costs needed to rectify the accident, as well as on possibilities of improvement, which would help to prevent accidents in the future.
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Monitoring environmental costs on the environment in company
Cimbalníková, Eva ; Horáková, Věra (referee) ; Kocmanová, Alena (advisor)
In this Bachelor´s thesis would be focused on the environmental management system of a company, it´ s instruments, first of all on the environmental costs monitoring. These costs will be defined; also the meaning and importance of a connection between ecology and company economics will be illustrated. In the research part will be used theoretic knowledge for a chosen company, where current situation in environmental costs monitoring will be analysed and then will be proposed specific efficient method. This conclusion would fulfil the target of the thesis.
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The Usage of the Norms ISO for the Firm
Pajurek, Zdeněk ; Provázek, Tomáš (referee) ; Luňáček, Jiří (advisor)
Bachelor`s thesis is focused on the implementation of environmental management according to the CSN EN ISO 14001:2005 in a joint-stock company Mateiciuc. The thesis suggests a procedure of introducing the Environmental management system and it also consists of an analysis of advantages and disadvantages connected with the introductory procedure.
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Realization of Business Project - Construction of a Wind Power Station in the Czech republic
Kerndl, Michal ; Střítecký, Radim (referee) ; Heralecký, Tomáš (advisor)
The aim of the bachelor‘s thesis which is called „Realization of a business project – construction of a wind power station in the Czech republic“ is to realize a progressive business project which uses alternative sources of energy; is beneficial to the czech environment and is very actual at present, especially because of increasing prices in electrical energy and the global warming. The thesis describes present circumstances in alternative sources of energy, their practical use and proposals for realization including the financial plan of projects. The thesis is also focused on possibilites of financing from EU grants or state budget.
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Ecology in lighting
Špidlík, Jan ; Štěpánek, Jaroslav (referee) ; Krbal, Michal (advisor)
This bachelor’s thesis is focused on introduction to ecology in lighting technology. There are briefly described individual light sources and chemical substance used in the manufacture of components. For clarity is amount of toxic mercury in each light source displayed in well-arranged picture. Thesis is also focused on the influence of lighting technology in the environment and impact on the ecosystem. Closer look is made upon influence of mercury on environment and human life and also overall influence of mining metals and its devastating consequences for ecosystem. This work also deals with post processing of light sources by collective systems.
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