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Strategic Analysis of an Enterprise
Kozlová, Helena ; Dvořák, Jiří (advisor) ; Žáčková, Jindřiška (referee)
The work deals with external and internal analysis, aimed at human resources. Due to the extent thesis was devoted to external analysis PEST analysis. Here are the factors that directly or indirectly may affect human resources in the enterprise. Internal analysis includes a description of physical, human, financial and intangible resources in the enterprise. The final section is devoted to checklist investigation that aims to determine why employees chose Engel strojírenská company and are satisfied with working conditions in the company.
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Strategic Analysis of an Enterprise
Davidová, Ladislava ; Kovář, František (advisor) ; Čakovský, Josef (referee)
Graduation theses deals in theory charakteristic of the main notions from the sphere of strategy leading, external analysis, internal analysis, SWOT analysis and strategy. The practice part applies theoretic notions to the real. The thesis solves the first two parts of strategy planning cycle -- analytic part, strategy part. Point of the thesis is in terms of analyses finding strategy, that makes for increasing market share of the company.
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Strategic Analysis of an Enterprise
Křováčková, Martina ; Dvořák, Jiří (advisor) ; Křivský, Tomáš (referee)
The goal of this thesis was designed a complete strategic analysis, both internal and external form of the selected firm LACMAN s. r. o. LACMAN s. r. o. is a small, emerging company, the subject of its business is the distribution of connectors. Thesis is divided into five main blocks: In the first part, called Introduction, describes the basic building blocks for the preparation of the strategy, it is mission, vision and a fundamental target of LACMAN s. r. o. The second part is quite theoretical, it is known as a theoretical-methodological basis and discusses and describes the theoretical facts that I need to apply in practice. The third part is the name and the pictor of the company, how society see the company. This section describes the basic characteristic of information, cultural, sports, and mainly social sponsoring company and the overall culture, norms and standards which govern the company staff. The fourth part is called Practical and is divided into external analysis where I work with macro-economic company's data, policy and legislative factors, and mapping analysis of supplier-customer relationships and existing competition in the market with the connectors material. Internal analysis me serve to evaluace how are the company's resources (material, inmaterial, human and financial) in sufficient quantity, the quality and whether it is used effectively. In this part of thesis, I also included a detailed financial analysis, there I solve the financial health of the company. And the SWOT analysis, which, in my view, contains a large number of strengths, but on the other hand, contains numerous threats from outside the company. The last part is called the Finish, here summarizes the findings from the all analysis. I believe that this thesis is to analyze the company of great benefit and a council, how to overcome difficult times and stay on the market at the time of global economic crisis.
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Strategic Analysis of an Enterprise
Malínek, Jiří ; Kovář, František (advisor) ; Dvořák, Jiří (referee)
First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.
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Strategic Analysis of an Enterprise
Petrová, Alena ; Dvořák, Jiří (advisor) ; Martenek, Milan (referee)
I chose the topic: Strategic Analysis of the Firm for my diploma work. In this work, I devote myself to the hotel of Atom***, which has its seat in the street of Velkomeziříčská in Třebíč. I chose this firm, especially because I have been working here as a waitress and receptionist for a part-time job; I have access to information, and I know the environment in which the hotel is situated. The main purpose of the work was to analyze an external environment and mainly to focus on the competition being situated in this town. My alternate purpose was to find out whether potential customers are aware of the hotel and whether existing customers are satisfied with the services being offered. To reach these purposes, I used an internal and external analysis from whose results I made a SWOT analysis. I used the PEST analysis, industry analysis and Porter's five competitive forces model for the external analysis. Further, I used marketing research that helped to reach the alternative purpose and to complete previous analyses in particular. Since the hotel of Atom has no strategy, being apparently defined, I can tell that as a matter of fact, the strategy in itself does not exist. In the final chapter, I therefore suppose a certain strategy and specific operative measurements that will lead to the fulfilment of the vision existing only in subconsciousness of the hotel keeper.
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