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Business Plan for Establishment of Travel Agency
Nenička, Dominik ; Dvořák, Jiří (advisor) ; Musil, Martin (referee)
The subject of this thesis is a Business plan. This business plan describes the idea of establishing a new travel agency which would offer school trips to London. The theoretical part of the thesis describes basic terms at first. Then it summarises the theoretical knowledge of creating a business plan. The practical part of the thesis includes the research and producing of the busi-ness plan for an imaginary travel agency, EnHol, s. r. o. In the end the whole thesis and business plan are evaluated.
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Business and marketing strategy of four-star hotel in Prague
Holíková, Sandra ; Jenčková, Jiřina (advisor) ; Kvítková, Zuzana (referee)
Master's thesis deals with the formation of business and marketing strategy with application to specific four-star hotel in Prague. First part is focused on basic definitions and importance of accommodation in tourism industry, followed by summary of theory needed for development of quality strategy. Practical part is dedicated to analysis of external and internal environment of the hotel, analysis of its competition and proposals to supplement the current business and marketing strategy.
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Podnikatelský plán: instantní přírodní superjídlo
Mazal, Jakub ; Lukeš, Martin (advisor) ; Procházka, David Anthony (referee)
The goal of the thesis is to develop a business plan for an instant natural food replacement operating on the Czech market, analyse the potential and feasibility of this business idea and calculate the financial estimates of the business. In the first part of the thesis, theoretical background on business planning is mapped with special focus on recent developments such as canvas business model, lean canvas and lean startup approach. This is followed by business plan structure which serves as a base for the practical part. Last topic of the theoretical part summarizes current trends in the food industry and especially market with functional food, dietary supplements, powdered food replacement, and anticipated future developments. The practical part of the thesis is constituted by the business plan for the startup selling natural powdered meal-replacement on the Czech market. The goal of this part is to verify the business model by conducting a customer survey, assess the market potential, develop the company strategy and analyse its feasibility based on the financial model for potential use by external stakeholders.
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Resolving banking crises
Juhász, Michal ; Seknička, Pavel (advisor) ; Bažantová, Ilona (referee)
The Diploma Thesis deals with the banking crisis and aims to account for different approaches to the understanding of the nature of banking crisis. The Thesis further aims to provide answers why the banking crisis are caused and why so far there are no measures that would effectivelly prevent such crisis. At first, the Thesis states the definition of banking with the emphasis on banks as the institutional backbone of the current functioning of the financial system. The Thesis pays specific attention to the characteristics of two basic legal banking instruments, particulary loans and deposits. While acknowledging the loan expansion, the thesis argues the role of regulatory authorities and the limits of their competences in regards to the prevention of crisis. Followingly, the Thesis offers a view on a banking crisis phenomenon with appropriate historical overview outlining the banking crisis in Czechoslovakia in years 1918 to 1939 and after 1989, the loan expension influence on the business cycles and approaches to banking crisis solving in respect to stabilization of the banking system and restructuring of banks. At last but not least, the Thesis sums up the global financial crisis that started as a banking crisis, respectively as a crisis of one segment of the banking market in the United States...
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Application of the multicriterial decision making for an investment portoflio
Mulakaeva, Alfiia ; Brožová, Helena (advisor) ; Adam, Adam (referee)
The aim of this thesis is the selection of suitable investments (shares) for a particular investor and the creation of an investment portfolio with the help of multiple-criteria decision analysis.
The first part of the work summarizes the theoretical background of security portfolio creation, acquaints the reader with the concept of stocks and methods of analyzing equity instruments. It also provides an overview of the functioning of the capital markets generally and specifically in the Czech Republic. The second part focuses on the approaches and procedures for solving decision-making problems. Methodological apparatus includes systems analysis, linear optimization and multi-criteria decision making methods. The third part of the thesis concentrates on the application of this methods for the formation of the investment portfolio in the presence of multiple criteria. Most important ratios of the stock market and the magic triangle return, risk and liquidity are reflected in equities choice. Stock selection is carried out by using models of multi-criteria evaluation of alternatives in two rounds and portfolio composition is determined by the classical model of linear programming. As a result, investor gets a recommendation for his portfolio, which contains a number of shares of selected companies on the Czech market. This procedure of creating the portfolio can be used by individual investors, financial advisors and brokers and complement their knowledge, experience and intuition.
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Business plan: Flats for rent to foreign tourists
Pospíšilová, Kateřina ; Malec, Karel (advisor) ; Michal, Michal (referee)
This diploma thesis Business plan: Flats for rent to foreign tourists shows the reader the solution of business plan and project management in the real world. Theoretical part of this thesis focuses on the basic structure of a business plan, financial part of this diploma thesis and shortly describes the legal issues of rent the flat in the Czech Republic. Everything is applied in the practical part of this thesis, where the project is described, after that analysis of the inner and outer environment are made. The next chapter describes in detail the conditions for the implementation of marketing strategy. The last chapter of this thesis is devoted to financial plan, in which are calculated few scenarios of the business idea and possible risks of this project. The processing of the business plan is focused on practical application and is designed as instructions on how to start a business in this subject.
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Legislation of farmers register
Radová, Jaroslava ; Světlíková, Daniela (advisor) ; Pavla, Pavla (referee)
The main goal of Master thesis Legislation of farmers register is to evaluate applicable legislations, which relate to farming business conditions based on Act no. 252/1997 Sb. About farming as amended, and related legislation. Theoretical part of this thesis deals with farming business terms interpretation that is specified by farming law and general legislation. This part also deals with condition for starting a business in farming, comparison with the legislation of the trade and administrative agenda evidence of agricultural entrepreneurs. It summarizes conditions for getting grant to farmers.
The practical part describes influence of computerization of government on agenda performance of agricultural businessmen and analyse application practice of Trade Licensing Department with this agenda.
Tracked administrative tasks are complete with interview with workers of Trade Licensing Department and National agricultural intervention fund. The farmer was interviewed to comparison of findings from administrative office with business environment. The time series of the numbers of agricultural entrepreneurs is analysed in statistical data processing.
The actions are proposed based on evaluations of findings, that reduce the administrative burden on agricultural entrepreneurs.
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The Importance of Motivation for a Leadership
Podhajská, Zuzana ; Horáková, Jana (advisor) ; Pavla, Pavla (referee)
Presented diploma thesis follows up a theme of employee motivation as one of the means of leadership practice. First theoretical part is focused on management theory, leadership proceeding from management practice and it presents how to motivate employees so they would work more efficient and satisfactory for an employer and for themselves.
At the end of the theoretical part there is a brief introduction of business organisation itself, its structure. There are presented different types of organisational structure and types of leadership.
Practical part follows with an issue concerning motivation of employees in a case study of practice in a specific company. It shows how employees are motivated and how this specific company uses motivational tools. Employees were all addressed in an anonymous questionnaire to give their opinion about this practice. The form contained questions about employees position in a company structure, their satisfaction or dissatisfaction with this position and what is their motivation.
Based on the questionnaire the evaluation of main research thesis was made and concluded into recommendation for the company so the motivation of their employees would be as effective as possible as well as they would feel needed on their position and thus stay loyal to the company.
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Economic assessment of the financing possibilities of the company cars for the selected company
Dvořáková, Nicolette ; Svatoš, Miroslav (advisor) ; Jaroslav, Jaroslav (referee)
This thesis covers the topic of loan and lease financing. Its basis is the economic assessment of the selected financing options. The attention is first paid to the principle of leasing and credit, the historical development of both forms of financing and the current situation in the leasing market in the Czech Republic. In the Theoretical solutions part of the thesis the pros and cons of leasing and credit financing are being discussed. This section is concluded with a chapter about Czech Leasing and Financial Association.
The analytical part of the thesis evaluates the selected financing trends. It introduces Robert Bosch odbytova s.r.o. company, which is characterized as a lessee of the leased asset or as a company interested in a loan. Furthermore, this part refers to Skoda Auto a.s. and Hyundai Motor Czech s.r.o., companies which supplied configuration for Skoda Octavia and Hyundai i30. The aim is to compare leasing and credit as funding sources. The conclusion summarizes and evaluates the obtained results and gives recommendations for the effective financing for the company Robert Bosch odbytova s.r.o.
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Creation of the Business Plan for the Development of Family Business
Sedmerová, Romana ; Moulis, Pavel (advisor) ; Michal, Michal (referee)
The subject of this thesis is one family business and its planned expansion. This thesis supplies above all a literature research; it defines business, family business, customers, and business plan. The aim of this thesis is to elaborate a business project concerning
the expansion of an online shop. The planned expansion entails opening up a new store in Chomutov. The business plan is to serve as a tool for decision-making regarding
the project implementation. Within the plan an analysis of current customers must be done as well as a marketing plan and a market analysis in Chomutov. The analytical part includes STEP and SWOT analyses and the financial plan. In the conclusion, the results of the partial analysis are summarized and recommendations for a concrete business are given.
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