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Revenue Management of Hotel Chain
Magnusová, Mariana ; Musil, Martin (advisor) ; Oberhel, Martin (referee)
The aim of this Bachelor thesis is the analysis of the effectiveness of Revenue Management in selected hotels of the hotel chain CPI Hotels. Through the theoretical knowledge author analysed the comprehensive methods and approaches of the Revenue management used in the hotel industry. The entire theoretical part summarizes the most important facts of the Revenue Management. The second, practical part is focused on more detailed analysis of the Revenue management approaches. Deeper are analysed results of the hotels in a period of five years, which are also compared with the overall average performance of the Prague market. Following information of selected indicators and used methods in last subchapter presents the evaluation and possible suggestions to improve the efficiency. The individual views of the improvement have especially subjective attitude of the author and may therefore be considerably limited with hers experience. These proposals could have a positive impact on the hotels management of increasing their occupancy and revenue optimization.
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Řízení devizové expozice podniku
KRÁSNICKÁ, Martina
The first part of this dissertation, entitled Exchange Rate Exposure Management, addressed the question whether there has been a relationship between changes in exchange rate volatility and financial results of Czech enterprises and therefore foreign exchange exposure management is justified. For this purpose, the empirical data of revenues and exports and imports in CZ-NACE sections were used. Statistically significant results were demonstrated in the Section C - Manufacturing, where it was confirmed that profitability of sales declines with increasing volatility of the exchange rate. The nominal exchange rate CZK/EUR was taken into consideration, while a recent thesis (Klecka, 2016) showed that the use of another type of the exchange rate does not provide a statistically significant difference. In the second part a simple model called Estart was created in order to quantify the maximum impact of unexpected exchange rate changes in the profitability of a company and thus in order to start with the management of the exchange rate exposure. The formula for calculating exchange rate exposure is simple and requires only a few inputs as company total revenues, total expenses, the percentage of revenues in foreign currency and the percentage of expenditure in foreign currency. In order to quantify the maximum impact recommended percentage variations dependent on the time horizon were determined from the historical data of the exchange rate CZK/EUR. The company then receives initial information about the maximum impact of unexpected exchange rate change on their profitability and hence for example the potential maximum amount that makes sense to invest in exchange rate hedging. The model is also suitable for calculating the maximum impact for the specific payables and receivables. The Model Estart is for its simplicity usable particularly in small and medium-sized enterprises, which currently begin to address the question of the impact of exchange rate change on their profitability for example because of announcements of Czech National Bank concerning the end of the intervention that has been depreciating domestic currency since 2013 and also the complicated situation in the Eurozone. The next necessary step is to use more sophisticated methods in accordance with the principles of foreign exchange rate exposure management in order to quantify the impact of unexpected changes in the exchange rate on the profitability, respectively on the value of the company, mainly because of the management of the operational exposure, which is crucial and which is not addressed by this simple model.
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Specifics of social work with clients with drug addiction
HANZALOVÁ, Vendula
The number of people in the population who use addictive substances and develop adverse life situations is still growing. This issue is also connected with social, health and legal problems with which the drug user must deal. In this case, those addicted can look for help to institutions such as a contact centre. The theoretical part is focused on three topics. The first describes the terms of drug addiction, its origin, consequences and forms of support. The work deals with theories that are significant to the work. The last topic concerns the specifics of social work in a contact centre. There are selected core activities and techniques specific to this institution. I set the aim for this paper, which was to answer the question of which theoretical approach is best applied by social workers working with drug addicts. Furthermore I was finding out which are the best examples of good practical training. The results after evaluation showed that social workers cannot tell whether they work according to particular theories. Usually there is eclecticism, which means that they collect different experiences and then apply them to the work. The basis for these is a bio-psycho-socio-spiritual model that takes into account the integral concept of personality and the philosophy of Harm Reduction which is the main point of contact work. The research brought the views of social workers, their recommendations, and techniques that are proven by them, and also describe the pitfalls of their work. In my opinion, this work could serve as a good summary of techniques for new workers who would like to work with drug addicts. My results can also be the basis for further studies and research in this area.
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The Methods for the Detection of Antioxidant Substances
TURKOVÁ, Kateřina
Antioxidants and free radicals are widely discussed in the clinical and nutritional literature. Various reactive oxygen species (ROS) may be produced from normal biochemical, essential metabolic processes or from external sources as exposure to a variety of agents presented in the environment. Lipids, proteins, carbohydrates and DNA are all capable of reacting with ROS and can be implicated in etiology of various human disorders. The antioxidant system protects the organism from the effects of free radicals by scavenging them and thus preventing structural damage of cells. Measuring the individual components of the antioxidant system has provided important information about the defences against free radical effect. During the last decade, many analytical methods have been developed to determine the antioxidant activity of natural compounds and their mixtures in vitro. Some procedures involve the methods based on the generation of various radical species and their elimination by treatment with potential antioxidant compounds. The tests used for the evalution of total antioxidant activity are: Trolox equivalent antioxidant capacity-TEAC, diphenylpicrylhydrazil - DPPH, oxygen radical absorbance capacity-ORAC and the methods testing the ability to prevent lipid peroxidation. The other group includes the procedures that are based on measurement of redox properties of compouds (ferric reducing antioxidant potential assay-FRAP, cyclic voltammetry, HPLC).
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Used Methods of Social Work by Patients Hospitalized in the Psychiatric Hospital Červený Dvůr
DOLEŽALOVÁ, Vendula
This diploma thesis focuses on the issue of social work conducted in the Psychiatric Institution Červený Dvůr, which specializes in the treatment of addiction to habit-forming substances. The social work in this institution is part of the therapeutic process and it is an important tool for dealing with social consequences. The theoretical part of the thesis introduces the issues of social work, social worker's role in health service and social services for the target group of people addicted to habit-forming substances. This part is also marginally devoted to the issues of addiction and social work with persons who have problems with habit-forming substances. The practical part is realized using qualitative research, the method of questioning. Data was collected using the technique of a semi-structured interview. The first research group was composed of 3 social workers. The method of total selection was used for the construction of the group. The other group consisted of the patients currently hospitalized. A research sample of 12 patients was selected from this group using the method of quota selection. All the interviews conducted were processed; the data was categorized and tabularized. The objective of the thesis was to map the methods and techniques of social work used by social workers in their work with the patients and which social assistance is used by patients most frequently. Another objective was to find out whether the patients are adequately informed about the potential of social work and whether they are satisfied with the provision of social assistance. The research has shown that social work has its fixed place in comprehensive treatment and that it is supported by all the members of the treatment team. The research has shown that the social workers used frequently the methods of working with individuals, groups, families and communities, the using the techniques of interviews, active listening, role play and visual instruction. They mainly apply the task-focused approach. The social workers cooperate most frequently with the members of the treatment team, with the patients, their families and staff of many other institutions. The research has also shown that the patients use social, legal and professional advisory most of all. They use most commonly some assistance in the procurement of new personal documents, when dealing with their debt problems, with finding suitable housing and employment, in resolving family problems and the consequences of crime. The research results have also shown that the patients are well informed about social assistance and they are very satisfied with its provision. I believe that the objectives of my thesis have been met and that the research questions have been answered. The thesis could serve to provide information about how social work is conducted in such specific institutions. The results could be an incentive to make the working conditions for the conduct of social work and improvements in the provision of social assistance more efficient.
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Selected milk quality parameters in cured cows
HRUBEŠOVÁ, Kristýna
The work deals with the monitoring of selected indicators of milk quality including residues of inhibitory substances (RIS) in the milk of cows treated with selected groups of antibiotics. It contains an analysis of selected factors that act on these indicators. The theoretical part deals with the inhibitory substances, their effects on the human body and the processing technology. The paper describes the application of antibiotics to treat mastitis and drying off cows including factors that affect the excretion of antibiotics in milk. The legislative regulations relating to this issue are also a part of the theoretical section. The practical part is divided into three parts. The first part focuses on the characteristics observed in cows treated within selected businesses and farms. The second part is focused on the assessment of the quality parameters studied samples (fat, protein and somatic cell count) and the third part is devoted to factors that influence the presence of RIS in milk samples. In determining the quality indicators monitored in milk treated cows, it was confirmed that the protein content and static cell count (SCC) are in these cows due to disease increased and the mean value of the SCC did not correspond to a given limit legislation. When monitoring factors affecting presence RIS, it was found that the method of drug administration group and used antibiotics have influenced the presence RIS after the withdrawal period.
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Defence of organism against reactive oxide substances and the role of nutrition in it
BENDLOVÁ, Radka
Reactive oxygen and nitrogen species along with environmental toxins are the most frequently cited sources of pathological effects on physiological proceses in man and on the development of degenerative diseases (diseases of civilization). Numerous free radicals commonly occur in the organism because they are part of physiological processes (physical exercive, food processing, the body's immune defence). On one hand highly reactive oxygen species play an important role in antimicrobial protection of the human body, helping to kill microorganismus during phagocytosis. Other side of oxidative stress (overproduction of reactive oxygenates) participates damage to proteins, lipids and nucleic acids. Oxidative damage to biomolecules has to be counteracted by antioxidant defense. Sufficient level of antioxidants in biological tissues act protectively. If we follow the recommended quantity and composition of food rich in antioxidants we can substantially contribute to improving our health and reduce the risk of manifestation of the serious diseases, so called civilization diseases.
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Lifestyle analysis of controllers in the Control center of Emergency Medical Services of South Bohemian region.
KÖSZEGI, Jarmila
The thesis deals with the lifestyle analysis of controllers working in twelve-hour shifts ofcontinuous operation in the control centre of Emergency medical services of South Bohemianregion. The theoretical part is divided into two sections and focuses on researched issues. The first section describes the Emergency medical services of South Bohemian region, the respective activities, the job description of the controllers, their education and their place of work - the control centre. The second section of the theoretical part concentrates on the lifestyle; it mainly points to the sleep hygiene, nutrition and daily diet, physical activities, as well as addictive and health-harmful substances, stress, and origins of obesity. The empirical part is based on two methods - questionnaires, and tests of fitness level and mobility level of respondents. Acquired data was statistically elaborated and compared to the adult stage of development. The conclusion contains a proposal how to improve the lifestyle in the researched groups of respondents.
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Natural sources of lignans in our diet
NĚMEC, Petr
This bachelor thesis deals with lignans (phytoestrogens) in our diet. Preliminary of the work is focused on the characteristic of lignans, which belongs to the not entirely explored group of substances contained in various parts of the plant. The work reviews the most utilized crops (soy, flax, and cereals), from which was isolated a large amount of lignans and other compounds with estrogenic activity. Furthermore, there is introduced the list of substances contained in crops and mechanisms of their action in the human body. Their use is very beneficial in the prevention of serious diseases, so-called civilization. At the end of the work, there are highlighted various methods of separation of lignans from plants.
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Creation and check of tutorial programme for students of programme "Health Education": Herbs and their usage within healthy life style
BERANOVÁ, Kateřina
This thesis deals with medicinal plants and their possible use in a healthy lifestyle. Analysis are individual herbs and their effects on the human body and the products that they can get. The goal is to create an educational program for students of education to health - oriented issues in medicinal plants, substances contained in them, the possibilities of its processing and storage. It also deals with the preparation of herbal teas, which are among the most popular products derived from medicinal plants. The research part brings the knowledge of how herbs are informed about college students and people who work in healthcare facilities.
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