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Strategy marketing in a chosen company
POŠVECOVÁ, Lenka
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marketing plan in order to deal with possible changes resulting from the current situation. Strategic marketing process, which is based on the strategic management process consists of planning, implementation and control. On the basis of marketing situational analysis SWOT analysis was set up, marketing objectives were defined, strategies were formulated and a marketing plan was suggested. The implementation of a plan is a part of an implementation phase. Finally, the interim results were evaluated and possible changes were proposed, which should lead to the achievement of the planned outputs at the end of the period.
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Organization and management of production in selected enterprise
DRNOVÁ, Markéta
The topic of my dissertation is "Organization and management of production in selected enterprise". The main goal of this dissertation is mapping of selected enterprise in one year period and obtain sufficient amount of information for future analysis and suggest possible improvements. The identification data, characteristic, products and services and production planning of selected enterprise are provided in introduction of practical part of this dissertation. Analysis of present state with mapping of present state for individually semi-finished products is introduced in the next part of dissertation. For analysis of present state was calculated VA index and for each semi-finished product was created diagram of material movement in next chapter. The goal of analyses and diagram is the finding of narrow spaces in the material flow. The target map of future state was created in the next part. This map is based on present map. The future map presents critical factors that need to be improved. Finally it defines a new VA index, which should be approach to the current state. The penultimate section includes recommendations methods and elements of lean production to the new production hall which the company wants to build. Among the recommended methods are mainly the 5S method, visualization, standardization, SMED and Bottleneck. The last chapter contains a number of measures. For example employee motivation, continuous improvement, personal responsibility, introduction of EDI and ergonomics which would lead to the improvement of the business this enterprise.
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Improving labour productivity: How to determine standard time for performing specific tasks in the selected organization
BARTOŠKOVÁ, Martina
This bachelor thesis focuses on the standard time needed for specific tasks in the selected organization, as well as on the appropriate methods for its determination. The findings serve as a basis for the formulation of measures which should be taken to improve labour productivity. The methods include the standardization of tasks, time study and computer-based data analysis (Microsoft Excel spreadsheets). The theoretical part of the paper discusses the nature of job production, the methods appropriate for the calculation of standard production time and the ways to ensure efficient work and time management in the given factory. Apart from these, a complete description (history, facility layout, pre-production and production stages, machines and materials) of the selected organization is provided to serve as a background for the case study presented in the practical part. This includes the list of production tasks, production time tables and time standards along with materials necessary to facilitate production. The aim of the thesis is to help the organization improve its labour productivity and provide it with the algorithm which can be used to determine production time for similar orders.
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The retail space management
MACHÁČKOVÁ, Lenka
The aim of this bachelor thesis is to map the space management of a selected retail unit, which is Jednota, in Kamenice nad Lipou, and propose changes interpreted through the new model. The theoretic part is focused on a concept - space management. An important part of space management includes the areas of merchandising, purchasing behaviour, shopping atmosphere and a store layout. These concepts contain possible strategies by which the sellers display their goods, optimally organize floor space and improve retail environment in a shop. The practical part is concentrated on the customer satisfaction with the arrangements of selling space. A marketing research analyses and evaluates on the basis of a questionnaire the customer satisfaction. Finally, bachelor thesis includes a new model of the business unit with proposed alterations in the store.
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Communication in chosen organization
KECLÍKOVÁ, Zuzana
The aim of this thesis is the evaluation of the level of communication and the proposing of some changes that can result to the improvement of communicational processes.General communication process and its function in the organization is thoroughly described in the theoretical part of this thesis by means of literary resources.The practical part of the thesis focuses on the particular communication process in the firm named ABL Tools in Písek.The analysis is based on basic methods, such as: interrogation, observation and interviewing. Conclusions of the analysis and results will be provided to the manager of ABL Tools. These suggestions could be useful as a guideline to improve a current level of communication processes in the organization.
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Cost development and ways of cost calculation in selected commodity
Borešová, Naďa ; Mach, Jiří (advisor) ; Žídková, Dana (referee)
Bachelor thesis deals with ways of estimating costs for sugar beet in FADN and ZOD Potěhy. The theoretical part describes sugar beet from the biological point of view, its occurrence, inclusion in crop rotation and soil preparation, which is divided into fall and spring. Method of sowing affects the yield od sugar beet, as well as treating the soil before sowing. In conclusion cropped and sugar beet must be taken to a refinery. This section describes the costs and their classification. Methodological part deals with cost calculation, calculation methods, both overall and costs of sugar beet. It also describes profitability and its evaluation, time series and trend functions. The practical part evaluates the total area sown in the years 1995 - 2014, area sown with diabetes in the years 1995 - 2014, the total harvest of sugar beet in the years 1995 - 2014 and price developments relating to sugar beet growing. It also states costs for FADN in the years 2003 - 2012, support for this crop and its profitability. At the end gives the total income and expenses in ZOD Potěhy in years 2009 - 2013 and the costs and revenues for diabetes in 2014.
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Evaluation of suppliers for selected company
Vejvoda, Lukáš ; Houška, Milan (advisor) ; Hlavatý, Robert (referee)
This thesis deals with the use of multi criteria analysis of alternatives to the practical model of companies selling aluminum wheels. The aim of the thesis is to analyze the data and multi-criteria decision recommended by the company's best suppliers. With the large increase in new foreign producers on the Czech market, it is necessary to compare a group of suppliers who could bring the company more business opportunities. Therefore there will endeavor to select suitable suppliers, and elimination of costly contractors. In the first part of this work is a description of multi criteria analysis variants, Saaty method, scoring methods, respectively, and the weighted sum among other methods TOPSIS. The methods are also used in the practical part of this thesis. They were subsequently excluded suppliers, from which the company collects a maximum of goods once a month and was performed according to the method of aspiration levels. It was then proposed final order suppliers group for subjective criteria evaluation. Based on these results, we have selected the best company recommended contractors.
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Stress load in a specific job
Janda, Michal ; Michálek, Pavel (advisor) ; Daniel, Daniel (referee)
The diploma thesis deals with the topic that is common for all workers, the workplace stress. The aim of this study is to find out the level of stress in a specific job. In the theoretical part the author discusses not only the term stress but he also mentions its phases including the burnout syndrome. He mentions many authors that describe and deal with this topic.
The empirical part is focused on the research. It contains evaluation of results that were collected by questionnaire. The final results are presented in well-arranged commented graphs and they are source for testing hypothesis about the chosen variables. The final results are discussed in the discussion part and at the end of the thesis.
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Renovation of waste water system in selected municipality
Mociková, Monika ; Houška, Milan (advisor) ; Lenka, Lenka (referee)
It is necessary to consider the increasing problem of the environment and better quality of people living. This thesis focuses on modernization of the system, which cleans the wastewater in municipality of Kout na Šumavě. These days it is taking place the second phase of building a sewerage system, that would be partly financed from European Union funds within the operation program of Environment. The thesis is split into two main parts.
The first theoretical part contents the basic theory, where are described the financial funds, the basic theory of the wastewater treatment and also the problematic of multi-criteria decision making and it´s methods. Mentioned methods relate to solving the problems of decision-making situations. The second practical part performs particulary solution of the given problem. In the practical part are used all identified findings and background materials for evaluation and for selection the right decision making situation. This would be solved by application of mathematical methods. All identified results, that used mathematical methods, are evaluated and suggested to the representatives of the municipality. They referred the results to the general contractor.
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