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Marketing strategy adaptation of Chipotle in Czech markets
Hofmannová, Veronika ; Král, Petr (advisor) ; Janecký, Vlastimil (referee)
This Diploma thesis deals with chain of fast food restaurants named Chipotle, which is predominantly known in the United States of America, and its potential entry into the Czech market. The thesis analyzes the marketing strategy of the company and applies its adaptation for the Czech market. The competitive advantage of the company is using local organic raw ingredients of high quality; therefore, the thesis examines the Czech people´s interest in Mexican cuisine as well as issues of sustainable development. The aim of the thesis is to analyze the marketing strategy of the chain of restaurants with Mexican fast food and subsequently to apply the adaptation of the marketing mix to the conditions at the Czech market.
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The current state and prospects for sustainable development of tourism in Slovakia.
Libantová, Silvia ; Indrová, Jarmila (advisor) ; Chaloupka, Radek (referee)
Tourism contributes to the prosperity of destinations by bringing financial resources, new jobs, a higher level of services and infrastructure development. However, if tourism does not develop sustainably, it is accompanied by negative factors, as well. Especially, negative impacts on the environment, such as: water and soil contamination, increased noise and overcrowded destination during the high season. As a response to the worsening state of the environment and possible irreversible changes caused by irresponsible human behavior, the idea of sustainable development is becoming more important. The theoretical part describes tourism in the Slovak Republic and highlights plans for sustainable tourism development. In the practical part, the results of the questionnaire, related to the awareness of sustainable tourism in the Slovak Republic, are evaluated. The main objective of this thesis is to evaluate the current situation in the field of sustainable tourism and to make suggestions for its future development.
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Development of internal management information system in Dolphin Consulting, s.r.o.
Církovský, Tomáš ; Maryška, Miloš (advisor) ; Kasl, Tomas (referee)
Main goal of this master thesis is to create Management Information System for company Dolphin consulting, s.r.o. based on technologies available within its infrastructure. Next goal is conduct preliminary verification of the created Management Information System. Generally, the Management Information System is created in accordance with resources including but not limited to Business Intelligence, Management Information Systems literature and experiences of the author. The most important assets of this thesis are creating of the system for Dolphin consulting, s.r.o. and initial verification of created system for its further development and highlight issues that arise. This master thesis is divided into two logical parts. The first part is purely theoretical and describes the issues of data warehousing according to Kimball and Inmon, OLAP Cubes and Management Information Systems. Practical part of thesis describes implementation of Business Intelligence tools as a part of created Management Information System in company Dolphin consulting, s.r.o. At the end of this part is the above stated preliminary verification of the Management Information System with list of recommendations for improving the system.
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Cultural support in Prague's districts
Mokrá, Jolana ; KAŠPAR, David (advisor) ; PROKOP, Petr (referee)
Diploma thesis ”Cultural support in Prague's districts” focuses on a current situation in municipal strategical management and support of culture in all Prague districts. The introduction emphasises the importance of each level of government in the management and support of culture through comparing specific cultural policies. The research is divided into two parts. First one depicts how culture is being understood on the municipal level and presents an overview of existing instruments for support and planning. The second part is focused on a few municipal districts that handle their culture policy with a particular strategy and consider it to be an irreplaceable part of a local development. The second part also examines what tactics and tools these municipal districts use for a realization of their strategic goals. In conclusion, this thesis proves why the role of the local official government is so important in the developement and implementation of culture.
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Rozvoj obce Zabrušany a její perspektivy
Škuthan, Vítězslav ; Prášilová, Marie (advisor)
Cílem diplomové práce je definování a zhodnocení možných směrů rozvoje obce Zabrušany s posouzením proveditelnosti a možného financování.
Na rozvoj obce bude nahlíženo jak pohledem vedení obce, tak pohledem občanů. Budou analyzovány rozvojové aktivity jak z hlediska zařazení do strategického rozvojového dokumentu obce, tak aktivity mimo něj, potřebné pro zabezpečení řádného chodu obce (infrastruktura, bezpečnost, kultura atd.)
Výstupem diplomové práce bude návrh pětiletého plánu rozvoje jednotlivých oblastí obecních zájmů, který bude zpracován realisticky vůči finančním možnostem dané obce a nabízeným možnostem dotačních mechanismů.
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Evaluation of the effectiveness of teaching vocational subjects depending on physical activity before schooling.
Janošíková, Martina ; Hanušová, Marie (advisor)
The period of transition to secondary school brings substantial changes in the requirements for study obligations, autonomy, communication, expression, or separated from their families in the form of staying at the dormitory. Students enrolled in sport centers, in addition to these changes, still struggling with the responsibilities associated with sport. Because they are students first through fourth grades of secondary schools and secondary vocational schools, an age when image self-I am, what I believe in, arises in interactions with the outside world and their own experience, plays a very important role to influence the environment, educators, teachers and trainers, with which students spend most of their time in practice. This study looks at students comprehensively in terms of personal development as a multifactorial biopsychosocial unit, in terms of cognitive and motivational processes, states and properties from the perspective of social psychology dealing with the interactions, relationships and communication, psychology of individuals within the social group and its importance for the development of the individual . It monitors conditions and educational outcomes in terms of educational psychology, dealing with forming properties, opinions, attitudes and value orientation from the perspective of educational psychology.
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Development of electronisation of local administration of Zábřežsko micro region in relation with e-government
Filipová, Lucie ; Ulman, Miloš (advisor) ; Martin, Martin (referee)
Thesis "Development of an electronisation of local administration of Zábřežsko micro region in relation with eGovernment"examines the issues of the development of electronisation of autonomy in relation to legislation and eGovernment. The topic of the public administration has been increasingly discussed in recent years not only in the context of increasing demands for processing speed and information, but also to facilitate transparency and sub-processes in public administration. Theoretical part describes the role of eGovernment in the public administration, the process of electronisation of public administration and individual services of eGovernment (Czech POINT, data boxes, basic registers, communication infrastructure of public administration), which are being in place with municipalities. The practical part evaluates the situation of software and hardware equipment, legislatively bound on a contract software and service of eGovernment on a sample of villages Zábřežsko. On the basis of the results of the questionnaire researches are determinated recommendations for sample of 20 micro region Zábřežsko.
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Political and social aspects of local government - public participation in the municipality affairs
Kučerová, Zuzana ; Kopřiva, Radek (advisor) ; Lenka, Lenka (referee)
The thesis deals with contemporary theories of the citizens involvement in municipal life and civic society. It works with Nekol s concept which is a typology of forms of participation. The aim of the thesis is to test the usefulness of this concept on two selected municipalities in the Czech Republic Týnec nad Labem and Krakovany.
The thesis focuses mainly of the description of participation forms and it examines the factors which influence the differences in people s participation. It shows that Nekol s concept is a useful tool in the effort to understand these differences in the two selected municipalities. The decisive distinguishing aspect is the stability of political environment. In Krakovany, the political environment is settled and is connected with the mayor, who is an important initiator of development in the town.
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Impact of the European Cohesion Policy in Central Bohemia Region
Lálová, Gabriela ; Tomšík, Karel (advisor) ; Miroslava, Miroslava (referee)
This thesis evaluates the impact of European Cohesion Policy in Central Bohemia Region with focus on Podlipansko region. The thesis is focused on activities of the Local Action Group Podlipansko in the programming period 2007 - 2013.
The theoretical part deals with the regional policy of the European Union, including the financial instruments of regional policy and the principles of regional policy. Following section is dedicated to the development of cohesion policy in the Czech Republic
and cohesion regions.
At the beginning of the practical part of the thesis, Central Bohemia Region and the activities of the local action groups are described. Next section is dedicated to the activities of the Local Action Group Podlipansko in Podlipansko region. Activities of the Local Action Group Podipansko are evaluated through the monitoring indicator analysis.
The results of public inquiry among residents of the region are addressed as well.
The closing part assesses if the activities of the Local Action Groups are beneficial for the development of rural areas.
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Subsidy Support of the Sustainable Waste Management
BEDNÁŘOVÁ, Renata
The subject of the dissertation is the issue of the waste management with special emphasis on the recycling of the construction and demolition waste. The recourse is an analysis of the key instruments regulating the activities and behaviour of market operators in this field toward fulfilling all-society priorities and principles of the sustainable development, where special accent is put on the area of subsidy policies and programmes. The aim of the dissertation is to analyse and evaluate the setting of the selected subsidy programme in terms of economic and ecological efficiency with the emphasis on the assessment of the impact on the recipient. The subject of the research will be a priority axis 4 "Improvement of Waste Management and Removal of Old Environmental Burdens" within the Operational Programme Environment 2007 - 2013. In the literature review basic concepts and important definitions are defined, followed by the comprehensive and complex searches of the problematics from different angles of view. First of all, the global aspect of environmental protection is discussed, broader historical, legal, economic and political contexts, that are essential fundament for understanding the current and future challenges both globally regionally, are summarized. Hereafter, a more detailed description of the situation of the European Union is followed, then the overview is completed by a detailed view at the state of the problematics in the Czech Republic. Subsequent chapters are devoted to a detailed analysis of the waste management sector, again in terms of global, European and national standpoint, in the end the view is focused on the key issue of the dissertation problematics of construction and demolition waste. In the application part the fulfilling of the stated objective of the dissertation through four defined hypothesis is solved. Hypotheses verify the efficiency and appropriateness of the setting of the system of subsidies in the frame of the monitored programme. The emphasis is imposed on the assessment of the impact of the allocated subsidies to the private entities on their economic and environmental efficiency.
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