|
Marketing strategy adaptation of Chipotle in Czech markets
Hofmannová, Veronika ; Král, Petr (advisor) ; Janecký, Vlastimil (referee)
This Diploma thesis deals with chain of fast food restaurants named Chipotle, which is predominantly known in the United States of America, and its potential entry into the Czech market. The thesis analyzes the marketing strategy of the company and applies its adaptation for the Czech market. The competitive advantage of the company is using local organic raw ingredients of high quality; therefore, the thesis examines the Czech people´s interest in Mexican cuisine as well as issues of sustainable development. The aim of the thesis is to analyze the marketing strategy of the chain of restaurants with Mexican fast food and subsequently to apply the adaptation of the marketing mix to the conditions at the Czech market.
|
|
A Comparison of Preconditioning Methods for Saddle Point Problems with an Application to Porous Media Flow Problems
Axelsson, Owe ; Blaheta, Radim ; Hasal, Martin
The paper overviews and compares some block preconditioners for the solution of saddle point systems, especially systems arising from the Brinkman model of porous media flow. The considered preconditioners involve different Schur complements as inverse free Schur complement in HSS (Hermitian - Skew Hermitian Splitting preconditioner), Schur complement to the velocity matrix and finally Schur complement to a regularization block in the augmented matrix preconditioner. The inverses appearing in most of the considered Schur complements are approximated by simple sparse approximation techniques as element-by-element and Frobenius norm minimization approaches. A special interest is devoted to problems involving various Darcy, Stokes and Brinkman flow regions, the efficiency of preconditioners in this case is demonstrated by some numerical experiments.
|
|
Relationship between electronic music and film
Švarcová, Johana ; BENDOVÁ, Helena (advisor) ; MAREK, Petr (referee)
In this work the mutual relationship between film and electronic music with particular focus on early sci-fi movies is discussed. This work is coming out from a phenomenal relationship between music and sound effects not often found outside of this genre. This topic is the rich source of an interdisciplinary overlaps and the cultural contexts, however not so much interest has been put yet to this field neither from Film or history of Electronic Music.
|
|
San Minn (or) An Artist who prefer creating and paintings than his life
Zeya, Pyin Nyar ; JANEČEK, Vít (advisor) ; VOJTĚCHOVSKÝ, Miloš (referee)
No one can control a painter artist’s freely thoughts and ideas and although his paintings were under the high pressure and banned by force, the artistic value of his materials never go down. So that I am writing this paper.
He, San Minn has broken out the mainstream of Burmese painting field, he never made business paintings as well. He keeps his belief on the art of paints and he is always finding for the new way to make his paintings. His materials are very different from other Burmese painter artists’ materials. His style is unique in Burmese paintings. So I can get a chance to study of his style, ideas, ways of thinking and his determination on the art works.
My paper can show a painter artist’s life who grew up under the military rule for 50 years and the situation and history of Burmese painting field. Then not only people who are studying the painting subject, but also other people can know about the subject of Burmese painting and field of artists. I dare say that my paper must be colorful and fruitful.
As a painter artist, it seems that he wants his audience to feel his materials but he rare to show his real life behind the pictures. For me, I can get a chance to know about his real life for my thesis paper.
xxxxxxxxxx
Thesis Statement
My thesis can be useful for everybody who is interested in Burmese contemporary art field.
This is the biggest chance to read about one of the most famous, important and significant artists and art movements of Burma. His paintings are reflecting his journey through over 40 years of censorship, but he was not afraid to tackle political and social issues.
Many of San Minn's art works are based on autobiographical, making sharp social commentary on the popular culture, social values and scenario circumstances where he has lived in.
xxxxxxxxxx
|
|
Common features of movies integrating the theater phenomenon into their narrative and stylistic structure
Merková, Hana ; JAŘAB, David (advisor) ; Havas, David (referee)
The subject of this bachelor thesis is the common features of foreign and czech movies integrating theater phenomenon into their narrative and stylistic structure. For better explanation, firstly, the forms, which are not included in the area of interest are described- the audiovisual record of theater performance, film adaptation of dramatic play, or insertion of theater performance into the movie content. In following chapters, three different movie examples working with theater in their structure are being described and analysed. Then, thesis is trying to find the reasoning for the usage of two different mediums and their mutual comunication as a principle of autorship. Finally, thesis is trying to summarize common thematic and formal characteristics of chosen movies.
|
|
Managerial skills
Červinková, Barbora ; Kříž, Josef (advisor) ; Zdeněk, Zdeněk (referee)
The theoretical basis of this thesis explains the terms closely associated with the management and managerial skills. Introductory part relates to approach the concept itself and the executive management, we are further broken down managerial functions, which are continuously illuminates to describe other skills, such as communication, goal setting, skills and coaching. The main point is to approach the concepts of soft and hard skills that managers should possess, or which should in the course of his practice to learn. Only by careful control of both of these groups of skills can lead to good organization. For a clearer explanation of the managerial skills included graphic view, which approximates the distribution of skills. In the second part, a practical part, described the situation with the existing skills of managers in the selected company. Thanks to the questionnaire, it is possible to measure the current level of acquired skills of managers at three levels and can be evaluated, what is the interest of improving individual skills, or whether managers feel sufficiently qualified for their job positions.
|
|
Statistical analysis of beekeeping in Vysočina region and prediction of it is future development
Musil, Radovan ; Prášilová, Marie (advisor) ; Anna, Anna (referee)
This diploma thesis analysis selected indicators from beekeeping in 2005-2015 in region Vysočina. Diploma thesis analysis, development of number of beehives, number of beekeepers, number of beehives per beekeeper and production of honey in region Vysočina. Diploma thesis calculate trends of development of these time series and predict their development to the future. These indicators are very interesting, not just because of production of honey and recreational function of beekeeping, but mainly because of pollination. Without bees crop yields would decrease rapidly and from landscape would disappear a lots of plants. That is why it is important to whole agriculture if they can count on pollination by bees. Diploma thesis also analysis numbers of beehives and numbers of beekeepers divided to groups by number of beehives per beekeeper in region Vysočina and their development between years 2010 and 2015. Thesis also contains questionnaire made in population of region Vysočina. This questionnaire finds out consumption of honey of population of Vysočina and their habits and preferences in shopping and consuming honey. Conclusion of thesis is prediction of development of beekeeping in Vysočina and recommendation of future steps for further development of this field.
|
|
Design and implementation of e-learning in the area of interest
Marešová, Nikola ; Husa, Jiří (advisor) ; Marek, Marek (referee)
The bachelor's thesis entitled "Design and implementation of e-learning in the area of interest" deals with buying used cars. The essential part of this work is a creation of e-learning course for buyers and other people interested in this area which aims to improve their knowledge. The participants will get an overview of the most common situations and problems they can meet when buying a used car. The theoretical part presents an overview of the topics of the issue of purchase of used cars. It may serve as a theoretical guidance to the e-course, it brings its content. The topics are based on the analysis of information from printed and electronic sources, supplemented by experiences of the author and experts in the field. The practical part deals with the creation of an e-learning course. It contains an analysis of the needs of buyers, the reasons for the creation of the course and the requirements of it, its objectives, a description of the used authoring tool eXe and graphic creation process from the creation of the course after its publication in steps. All this is complemented by the feedback from six volunteers who have expressed an interest in testing the course and then doing a review. Before the creation of the course it was necessary to analyze the situation and find out why such a course is needed. The acquired knowledge was then processed in the course by the synthesis method. For the evaluation method it was used a short personal interview where the author examined satisfaction with the course, its possible shortcomings and suggestions for improvements or enhancements.
|
|
Dmitry Shostakovich: Piano Trio Nr. 2 e-minor, op. 67
Škodová, Judita ; PETRÁŠ, Miroslav (advisor) ; ERICSSON, Mikael (referee)
The master thesis concerns with the Trio for violin, cello and piano Nr. 2 e minor by one of the most significant Russian composers of all times – Dmitry Shostakovich. Presenting a brief biography of the composer, the thesis continues introducing Ivan Ivanovich Sollertinsky, a very interesting personality of the Soviet cultural life and also one of the closest friends and colleagues of Shostakovich, to whom he dedicated his Trio Nr. 2. Following, there is a general introduction of the circumstances that influenced the composer’s life in those days, therefore also his musical language and the final shape of his Trio Nr. 2, including the circumstances of its premiere and also the most significant performers of this piece. The greatest part of the thesis concerns with an overal analysis of all the four movements of the composition from both technical and expressional point of view.
|
|
Monitoring of surface changes caused by underground mining in the Karviná region
Doležalová, Hana ; Kajzar, Vlastimil
Geodetic monitoring of the Louky locality revealed irregularities in the development of the subsidence depression and it also helped to document the changing terrain due to ongoing reclamation activities. Repeated GNSS measurements recorded not only the size of subsidence of individual points, but also the size and direction of horizontal displacement of these points, which revealed the influence of undermining in the area of interest, and in its surroundings. It turned out that particularly the significant tectonic fault A forms a barrier of the influence of underground mining. The subsidence depression develops differently than the models of the predicted subsidence expected, especially in the area between the tectonic faults X and A. The method of aerial photogrammetry recorded not only the subsidence caused by underground mining, but also the extent and size of the changes caused by the ongoing reclamation of the surface.
Fulltext: content.csg -  PDF
Plný tet: UGN_0464599 - PDF
|
guest ::
