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Podpora rozvoje venkovského turismu ve vybraném kraji prostřednictvím PRV
Šedivá, Lenka
The bachelor thesis evaluates the support of rural tourism from the Rural Development Programme in the South Moravian Region. The work includes theoretical background of rural tourism, its potential in rural development and an overview of the financial support for this type of tourism from European funds. The practical part of this thesis is determined by the cultural-historical and natural potential of the South Moravian Region in tourism and finally -- it discusses supported projects from the Rural Development Programme 2007-2013, namely axis III. 1.3 Encouragement of tourism activities, and analyzes them according to established criteria of rural tourism.

The proposal of cultural tourism development project in selected upper Vltava region
ŘEHOŘOVÁ, Lenka
The proposal of cultural tourism development in the selected area of the upper Vltava identifies market opportunities of cultural tourism in the region, determines the optimal technical and the property providing for the project and defines the financial options. The aim of the project is the development of cultural tourism, the highlighting of the area and in the future, an attracting new participants in cultural tourism by untraditional way and the promotion of artistic creation.

Strategie učení
FOUROVÁ, Lucie
My diploma thesis deals with using learning strategies when learning the English language. To research the learning strategies of students I will carry out a case study in one particular class of lower level of an eight ? year grammar school. The theoretical part is focused on the evaluation of the current knowledge and description and characterization of particular learning strategies. It stresses the importance of learning strategies in the context of the contemporary educational system. I also refer to the role of teachers and students with regard to using learning strategies. The practical part of the diploma thesis deals with the determination of measures in which the students of one particular class use learning strategies. To find out about learning strategies of the students I will use an existing questionnaire called Strategy Inventory for Language Learning (SILL) for my case study. On the basis of the gained data I will determine the measure of using learning strategies of particular students and the whole group. After that I will suggest a set of exercises which support mainly the development and use of the direct learning strategies.

The set of ideas for developing technical literacy and thinking in children to elementary school
ŠRÁMKOVÁ, Lucie
A theoretical part of the presented diploma thesis is dedicated to the following topics: current definition of terms of technical literacy and technical thinking, technical education and its importance in the educational process, content of technical education in primary schools and strategies for improving technical literacy and technical thinking. A practical part of the thesis contains a set of proposals for the development of technical literacy and technical thinking developed for the primary schools. Final section of the practical part of the thesis aims to evaluate selected proposals in an elementary school.

The development of artistic creativity of children and the possibility of applying art plays in the free time pedagogy (aimed at pre-school age)
HOIDEKROVÁ, Hana
The work deals with the creativity of preschool children, using art plays in the education of free time. The theoretical part focuses on creativity, its elements and levels. It describes the creative process and the factors influencing creativity. It looks at why it is important to develop creativity, what are the methods and the development of creativity. Characterizes the development of creativity of children, and what enhances their creative thinking and perception. Furthermore, it defines art education, children's creative expression and the subject of children's drawings. It talks about an artist and educator leadership of art activities. It characterizes the game and its importance, creative play and its use. Describes leisure, basic human activity in leisure time and mention the artistic hobbies of children. It focuses on pre-school age children, their physical development, development of basic abilities and skills, socialization, and of course the game. The practical part is focused on creative art activities for children of preschool age and the use of art games. The project was carried out with children in the parental center, and its theme was the sea. The project had to naturally develop (by game) their personalities, relationship to nature, perception of all senses, encourage creativity and


AUDIENCE DEVELOPMENT
Sochová, Tereza ; Lázňovský, Michal (advisor) ; Sedlák, Jiří (referee)
The goal of this thesis is a thorough investigation of questions and potential of the marketing strategy called AUDIENCE DEVELOPMENT. The structure of the thesis proceeds from the generally accepted marketing knowledge to the specific possibilities of audience development. It analyses theoretical strategies of audience development as well as concrete instruments used to acquire new customers and also to satisfy and stimulate current customers. A practical proposal of an audience development concept is demonstrated by DISK theater case study. The concrete goal of this thesis is to serve as an auxiliary material for smaller theater groups or amateur theaters which would like to improve their own work with audience. Therefore, I tried to write the text in an intelligible form and accompany most claims by practical examples.