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Repositioning job fair of career opportunities – Career DAYS
Vodák, Ondřej ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This bachelor's thesis maps the change of prestigious job fair Career DAYS into an informal festival. For the process of change it uses various analysis of the consumer's perceptions which are used as basics for the product differentiation and positioning strategy. Opinions about the subject were gathered from professionals such as Kotler and Trout. This work examines the process from segmentation to targeting and differentiation of marketing offer with the branding and repositioning. The goal of this thesis is to objectively evaluate the process of repositioning Career DAYS and propose further recommendations for long-term successful campaign and also to provide information to other stakeholders and an overview for organizations into the issue of positioning and job fairs.
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German-Czech Chamber of Industry and Commerce and its importance for business cooperation between the Czech Republic and the Federal Republic of Germany
Vykoukalová, Jana ; Müllerová, Františka (advisor) ; Geveke, George (referee)
This thesis is focused on the importance of the German-Czech Chamber of Industry and Commerce for business cooperation between the Czech Republic and Germany, especially with a focus on the participation of Czech companies at trade fairs in Germany and German companies at the Czech trade fairs. The theoretical part describes the history of relation between the Czech Republic and Germany, Czech and German cultural standards, trade between these two states, foreign trade investment and the exhibiton industry in the Czech Republic and Germany. In the following chapters are introduced the German-Czech Chamber of Industry and Commerce and its activities, offered services, structure and five trade fairs which represents the Chamber. One part of the practical part is the assessment of the participation at trade fairs, communication with the Chamber and cultural standards by the Czech and German companies.
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Ekonomické využití výstavních ploch Veletrhů Brno
Zemánková, Jana
This bachelor is concerned with economic use of exhibition area inside the fair pavilions and at open space areas during the fairs in Brno. Mostly, its International engineering fair, Building fair and Styl fair, Kabo I. Further subject of work is characteristics of the corporation Veletrhy Brno a.s. and it`s economic results. The work is divided into two parts, theoretical and practical. The first part presents general information about marketing mix, advertising at fairs and exhibitions and also about the reasons and benefits from the fair at-tendance. In the second part the economic results of company, the profits from renting the fair areas and analyses of results from marketing research are all assessed here.
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Návrh zázemí výstavních expozic a jejich mobiliáře
Janásová, Miriam
The submitted thesis is focused on the design of two types of furniture that are designed for the company Veletrhy Brno, a.s. This company has established cooperation with the author thanks to her thesis concerning the design of promotional stand. In the current thesis the first design is the table in the style of a showcase, and the second is the shelf unit in the style of a binder. Both products are in accordance with the requirements of the contractor and were made from exhibition material of modular system -- Octanorm. The theoretical part of the thesis is aimed at the characteristics of exhibitions, Octanorm material and the requirements for the creation of tables and storage furniture. In terms of design quality, analysis was conducted from a position of organizer, exhibitors and visitors, which underlines the needs of all three categories. The final part of the project describes in detail the origin and design of both products, which were created on the basis of the previous theoretical and practical knowledge.
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Designblok 2011 and its attendees
Vostalová, Zuzana ; Černá, Jitka (advisor) ; Vávra, Oldřich (referee)
The thesis focus on detection of motivation and satisfaction of visitors and exhibitors of annual design fair Designblok 2011 in Prague. Its creation proceeded in cooperation with main organizers and the results aimed to be usable in practice while planning and organizing of forthcoming years. One part of it deals with visitor's research executed by personal questioning whose results were analyzed in statistic software IBM SPSS Statistics. Satisfaction and motivation of exhibitors in another section was detected by means of half-structured interviews. While analyzing all the findings the maximal applicability in real life of Designblok and future usability was emphasized. The conclusion includes summary and review of all the recommendations connected to partial research results.
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Participation at exhibitions and fairs as a factor in brand building
Andronic, Valerie ; Halík, Jaroslav (advisor) ; Kuzmitskaja, Maria (referee)
Moldova is known for its wines, which enjoy great popularity not only in its own country, but in all CIS countries too. The wine trade is the heart of the Moldovian economy and the main export article of the country. That is why I have decided to write about wines and focus on exhibitions and fairs. Exhibitions and fairs are, in my opinion, a quite neglected item in comparison with traditional methods of propagation - advertising, PR, sponsorship, etc. My diploma work among other things will help to eliminate this gap. The main objective of my work is the analysis of the wine trade fair ExpoVin Moldova, followed by recommendations to improve the activities of the event. The central hypothesis of my work will be the following assertion: ExpoVin Moldova provides absolutely excellent opportunity for collaboration for producer of wines, government and retailers of wine. Therefore, I will try either to confirm or reject this hypothesis.
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Návrh marketingové komunikační strategie firmy ESAB
Faltysová, Veronika ; Král, Petr (advisor) ; Plíhal, Aleš (referee)
I concerned with concept of marketing communication strategy from the point of view of firm's participation in trade fair. Theoretic part includes introduction to opportunities of marketing and marketing communication and defines meaning of trade fair within communication mix. Practical part describes preparing and presentation of the firm ESAB in trade fair, further I evaluate efficiency and success of the participation in trade fair which is based on my own experience and available data and documents. Last but not least, I offer definite proposal that could contribute to increase in efficiency of presentation and advise of other opportunities that firma ESAB could use when creating communication strategy.
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