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Subcultural identity of two musical subcultures in the Czech Republic - Hip-Hop and Metal
Vejvoda, Jan ; Lütke Notarp, Ulrike (advisor) ; Hroch, Miloš (referee)
The focus of this work is on the subcultural identities of two dominant music subcultures in the Czech Republic and specifically their discourse. In the theoretical part of the work, culture and subculture are first defined. Subsequently, the basic theories of discourse in a subcultural context are described. Both subcultures are then described in this work from their first appearance in the Czech cultural sphere to their current state. The practical part of this work explains the research method used, namely discourse analysis of text. The results of this analysis are then presented in the form of selected relevant elements, which are subsequently described in the context of the respective subculture. The conclusion of the work discusses both subcultural identities and compares them. The aim of this thesis is to describe subcultural identities of hip-hop and metal subcultures in the Czech Republic through discourse analysis. The main sources for the theoretical part of the work are primarily professional literature focused on culture and discourse, as well as academic papers that address the analyzed subcultures. For the practical part, selected online magazines that publish articles on hip-hop and metal themes were analyzed.
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"Potápky", "Páskové" and Their Representation in Czech Culture
TRNKOVÁ, Natálie
This Bachelor thesis deals with the swing subculture of the so-called "potápky" and with the follow-up rock'n'roll subculture of the so-called "páskové". The thesis introduces their style (image, slang, performance, lifestyle) as an expression of certain shared life values (ideology). It discusses how these subcultures came into conflict with the official culture, the life style of their parents, or totalitarian power, as well as the way in which "potápky" and "páskové" were depicted in Czech culture. The work offers several possibilities for depicting revolting youth subcultures in Czech filmography, periodicals and also in literary works by Josef Škvorecký, who was among the leading representatives of Czech "potápky" and "páskové".
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Školní zkušenosti jihočeských Punkerů v 80. a 90. letech 20. století
KOPECKÁ, Barbora
The bachelor thesis will focus on the members of the south bohemian punk subculture, who were born between 1970-1980 and their experience with education system between 1980-1990. The main focus of examination will be the perception of the school, schoolmates, teachers and results of the examined people, especially their journey through educational system in relation with the social issues of 1989. The theoretical part defines the word punk and provides some basic information about it. The practical part contains of qualitative research in form of structured interviews which will be later interpreted. Another aim of the thesis is to provide an explanation about the motifs of joining the punk subculture and it's influence on the school attendance and studies in general. The main question of discussion will be the role of punk subculture, which could have either negatively influenced the respondents' studies or had zero impact. The next concern will be the image of educational system and studies of the interviewed individuals after leaving the punk subculture.
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From fandom to subculture
KLECÁN, Martin
The work is focused on description and comparison of processes which form and change the subcultures and fandoms. The work is also trying to answer the question how accurate are current definitions of these terms - or more precisely - if there is a need of an update.
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Culture Support Projects from the Point of View of the Symbolic Capital (the Case Study of the BU2R - the Budweiser Budvar Project Supporting the Urban Culture)
KOŠAŘOVÁ, Markéta
This diploma thesis focuses on the notion of brand infiltration into the field of cultural and artistic production in the case of BU2R, the project of Budweiser Budvar brewing company that claimed to support non-mainstream culture, which operated between 2007 and 2018. BU2R was a marketing platform to promote the Budweiser Budvar brand in the field of alternative and independent cultures with a focus on the urban environment and subcultures. The thesis analyzes the strategies the platform has used to integrate into the targeted field of culture. It also describes the projects that BU2R has supported and collaborated on. The principles of its functioning are interpreted with the help of the Roland Barthes's theory of the modern myth and Pierre Bourdieu's theory of the cultural field. The thesis presents the details of this campaign tactic, whose success lied mainly in the fact that it shaped the sponsored projects into the very content of the advertising campaign, while the authors of the artistic projects were usually not aware of this principle; thus they unintentionally participated in the performative impact of the campaign.
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The evolution of czech hip hop media from subculture to mainstream
Mrázková, Marie ; Hroch, Miloš (advisor) ; Podzimek, Jan (referee)
This Master's thesis focuses on the history of the hip hop subculture and the character of rappers and female rappers. The aim of this thesis is to analyze chosen hip hop media in the Czech Republic and to determine what is content and also linguistic characteristic of the chosen Czech hip hop media and further to determine the role of rappers and female rappers therein as well as gender balance of the examined media content. The thesis is divided into two sections, this being theoretical and methodical section. The theoretical section firstly examines the history of the hip hop subculture from the global perspective and its evolution in the Czech Republic. The first part of the history section focuses on the main milestones of the hip hop subculture history with the prevailing orientation on music, hip hop media, and other channels of its distribution. In the chapter describing the evolution of hip hop in the Czech Republic the thesis focuses on the development of the music genre, the introduction of the significant interprets and connection of the context with the other aspects of distribution of the hip hop subculture into the mainstream. The following chapter in the theoretical section which explores the evolution of academic subculture studies, cultural studies, and post-subcultural...
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How the czech music magazines contributed to the process of comercionalization of electronic dance music?
Vacek, Vojtěch ; Hroch, Miloš (advisor) ; Groman, Martin (referee)
This diploma thesis deals with the role of a printed music media in the process of commercialization of electronic dance music in the Czech Republic in the early 2000s. The research is based on the theoretical approach of subcultural studies, more specifically on the Chicago school. The theoretical part is focused on the definition of terms such as subculture, moral panic, subcultural capital and commercialization. The empirical part is focused on qualitative research of selected media, consisting of content analysis of contemporary periodicals and semi-structured interviews with selected media editors. In total, 134 issues were analyzed and four interviews were conducted with respondents as part of the research. The results show the role of selected magazines as subcultural media, which significantly contributed to the development of electronic dance music in our country. Using the obtained results, the work defines the main events and meanings by which the selected media influenced the dance music scene of that time. 1
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The Beginnings of the Hip Hop Subculture in the Czech Republic with the Focus on Rap
Musilová, Michaela ; Vaněk, Miroslav (advisor) ; Houda, Přemysl (referee)
The aim of the diploma thesis is to conduct a survey of the hip hop music subculture's origins in the Czech Republic. The paper especially focuses on the rap scene. Even though the surveyed phenomena first appeared in the 1980s, the term "hip hop subculture" has been used only since the 1990s. The thesis presents the early musical works of the rap music artists as well as the organization and the course of the first concerts and other hip hop events. Furthermore, the paper deals with the founding and the operation of the specialized web, the magazine, the recording studio and its own record company. The fundamental source of this paper is represented by the several interviews with the rappers and the DJs but also with the organizers of various events, the founder of the magazine and the festival or with the founder of the recording studio. The paper's secondary sources comprise of the specialized literature, magazines, documentaries, TV programmes and podcasts. Key words Oral history, hip hop, rap, subculture
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