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Consumer preferences' based testing of consumer products
SOCHEROVÁ, Klára
I determined the preferences of mobile phone attributes on the basis of an on-line consumer research, which I conducted with a questionaire created in the Google Docs application. Thanks to the questionaire, I was able to gain information about the evaluation of the importance of 19 functional parametres made by the queired respondents. Through the use of this evaluation I counted the strength for particular parametres and various segments of customers. Differences in the importance of atributes for selected segments were found especially among the categories of age and sex. The teenage generation prefers Bluetooth or a high capacity of the mobile phone memory also in means of memory stics. Enquired young men attach the highest importance to the same attributes as teenagers, but for women in the same category is crucial particularly the visual image of the mobile phone, such as the size of the display, its proportions and weight. What did not have any success among the particular parametres, was the function of TV, which was put on the last place on the imaginary ladder of importance. I stated the recommended telephones on the basis of calculated stregths of the attributes, point evaluation of the experts and price of the selected mobile phones. Among the five recommended products I would like to mention telephone brands {\clq}qNOKIA 6300``, {\clq}qSONY ERICSSON W910i``, {\clq}qNOKIA 3110``, {\clq}qSONY ERICSSON W760i`` a {\clq}qSAMSUNG SGH i8510``.
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Consumer protection in European Union
Bartlová, Daniela ; Kotoučová, Jiřina (advisor) ; Švarc, Zbyněk (referee)
The consumer protection is a very actual topic in the european policy. It is necessary for the right function of the internal market. The document mentions the development of the consumer protection policy - the past and the future strategy. The valid legislation is listed and also mentioned is the Proposal for a Directive on Consumer Rights. It gives an overview of european consumer organisations and their function . There are also mentioned some alternatives of the consumer's redress. Document introduces consumer rights.
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Analysis of consumer organizations in France
Peterková, Lucie ; Horová, Olga (advisor) ; Dudák, Pavel (referee)
The diploma thesis offers a view of the present state of affairs in the field of consumer protection in the Czech Republic and France. It contains a detailed analysis of activities of a Czech and a French consumer organization. It also suggests possible service improvements and expansion of their activities on the basis of a survey conducted among Czech consumers.
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Organizace na ochranu spotřebitele v České republice
Dufková, Kateřina ; Horová, Olga (advisor) ; Přikrylová, Klára (referee)
Tato práce podává ucelený přehled o organizacích na ochranu spotřebitele v České republice, jejich základní funkce, vize, cíle a možnosti jak je kontaktovat. Jsou zde zmíněny i nejdůležitější státní dozorové organizace a právní úprava ochrany spotřebitele. Nejdůležitější část je věnována zmapování znalosti spotřebitelských organizací mezi obyvateli České republiky. Pomocí dotazníku bylo zjišťováno, které oganizace jsou nejznámější, jakým způsobem se dostaly do povědomí spotřebitelů. Zda spotřebtitelé vědí, jak je kontaktovat.
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