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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.00 seconds. 
Audio marketing in Czech Republic
 Timanov, Vladimir ; Tahal, Radek (advisor) ; Horová, Olga (referee)
The aim of the work is processing and evaluation of the investment project. The project implies an establishment of the firm in Czech Republic. The branch of the entrepreneurship is sensory marketing or audio-visual marketing. The essence of this field of the marketing is encouragement of sales through the influence on emotional side of the client. Components of the work are market research, analysis of the competitors in this sphere, and the financial plan. As a result, the work will be structured as a business plan and its aim is to respond the question whether there is a sense to introduce the audio-visual marketing at the market of Czech Republic.
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Sensory and emotional marketing.
 Mendlíková, Petra ; Postler, Milan (advisor) ; Kupec, Václav (referee)
Diploma thesis "Sensory and emotional marketing" deals with engagement of sensory stimulations and try to clarify their meaning in commercial communication. It approaches this issue for which struggles to create a theoretical background. Emphasis is placed on the use of sensory stimuli, both within the various communication products or services, but also multiple-sensory involvement in the brand communication. After defining the basic concepts of marketing and brand management, the work is fully focused on the consumer and his behavior in the shopping environment. It also brings to the multiple-sensory communication as an opportunity, through which companies can gain a competitive advantage in the market. On the basis of practical examples there is demonstrated the effectiveness of the involvement of multiple sensory stimuli toward consumers. The final text is devoted an investigation, that was as part of this work done, and produces results revealing the importance of individual factors, focusing on selection of coffee and cafes.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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