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A Tool for Evaluation of Web Page Optimization
Hák, Karel ; Šebek, Michal (referee) ; Burget, Radek (advisor)
This bachelor's thesis deals with the web search engines, the ways of web page optimization for search engines and the design of a tool, which evaluates the degree of web page optimization based on selected parameters (keywords, position in search engines, website ranking - SRank and PageRank). The thesis also describes the implementation of the designed tool, used technologies (PHP, CSS, JavaScript, Git) and libraries (Nette framework).
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SEO methodology - testing and analysis
Krupa, Martin ; Doležel, Radek (referee) ; Lambertová, Petra (advisor)
SEO - Search Engine Optimization, determine ways and methods to create a web page so that search engine can incorporate it into the search results. Its great advantage is the durability of results and it results to high return of an investment. This work talks about the basic and most important SEO parameters. It propose which parameters are most important to be tested and best way of testing. Most of publishers often do not know that their sites are in terms of SEO totally inaccessible. With portal they can make their sites quickly and easily tested and find out where are their main weaknesses. When parameter has been tested SEO Portal determines how to correct errors. An important feature of portal is simplicity. After entering the address of the site they can see clearly arranged results.
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Optimalization of Web Pages and Strategy of Selling
Kosina, Pavel ; Neuwirth, Bernard (referee) ; Koch, Miloš (advisor)
This thesis deals with websites optimizing for search engines. It describes the basic website optimalization practices in the source code as well as influencing the surrounding site in such a way that the web site finished best in the search results. It also describes illegal practices and support PPC systems. This work is also a practical example, which demonstrates the application of theoretical knowledge on specific websites.
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E-commerce and its Marketing
Musilová, Veronika ; Dvořák,, Jiří (referee) ; Dvořák, Jiří (advisor)
I will attend to creation suitable model of e-marketing for e-shop with flowers in my diploma work. The aim will by join the possible instruments of online marketing in order that the company can succesfully work on the Internet. and ensure the betterposition before the competition. I will focus on e-marketing and its individua instruments. I will make some analysis of the company, by virtue of I will propose what kind of e-marketing can company use. Last but not least I will attend to the aims, which company should achieve and own potential which should valorize.
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Search Engine Optimization
Němec, Michal ; Kaštovský, Petr (referee) ; Tobola, Jiří (advisor)
This thesis deals with search engine optimization - SEO. First, are theoretically discussed all aspects of SEO - on-page, off-page factors, prohibited practices and follow-up care on site. Then everything is formulated in practice - to the program by implementing SEO site analysis and from this perspective is also evaluated. The user has on the output of application available data and comprehensive statistics about his site.
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E-commerce Design for Gardening Company
Sedlák, Martin ; Klusák, Aleš (referee) ; Luhan, Jan (advisor)
This bachelor thesis deals with the implementation of e-shop for the company dealing with horticulture. E-shop will also be a tool for client´s presentation at the Internet area. Initial data for draft of the e-shop are based on client´s requirements. In the thesis we state the theoretical knowledge necessary for implementation the analysis of client´s requirements and the draft of e-shop according to individual requirements. The thesis consists of: the analysis of the technology used for creating of the e-shop, the description of the client, the surrounding, in which he operates, presenting and describing the final way of the e-shop.
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Návrh komunikační strategie pro e-shop s obuví
Bohuš, Martin
The thesis focuses on the design of an effective combination of on-line marketing tools and social networks for the promotion of on-line shop with luxury sport sneakers. The theoretical part is devoted to the description and analyses of avai-lable on-line marketing tools, marketing strategy and possible way of running e-shops. The real e-shop established in 2022 is used for the practical application.
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Optimalizace webu zvolené společnosti
Krajčíková, Pavlína
Krajčíková, P. Web Page Optimization of Chosen Company. Bachelor thesis. Brno:Mendel University, 2022. The bachelor thesis deals with the issue of search engine optimization. The aim of this thesis is to create a proposal of design and website optimization in order to achieve a better search position and higher traffic using Google Analytics and other tools. Specific suggestions are based on the current state of the website and financially calculated.
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