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Research on purchasing behaviour of runners in choosing running shoes
Němcová, Lenka ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Research on purchasing behaviour of runners in choosing running shoes Objectives: The main objective of this thesis is to identify and describe purchasing behaviour of runners in all the phases of choosing running shoes. Purchasing behaviour is therefore investigated in the phase before purchasing running shoes, when purchasing running shoes and after that as well. Methods: An online survey method through a specialized website Click4survey has been used to obtain the resulting data. A questionnaire consisting of 26 questions, which helped to determine the results and to achieve the objectives of this thesis, was created on this website. Results: Purchasing behavior of runners in choosing running shoes was described based on information obtained from the online questionnaire. Runners collect information mostly from the internet, they highlight the comfort of the running shoes and they belong rather to satisfied and loyal customers. The ascertained values have brought also other interesting findings and also have brought a new perspective on the issue of purchasing behavior and decision-making process of a very specific customer group, the runners. Key words: running shoes, runners, purchasing behaviour, marketing research
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The phenomenon of running the example RunCzech races organized by PIM in the period 1995 - 2014
Antalová, Ladislava ; Kaplan, Aleš (advisor) ; Červinka, Pavel (referee)
Title: The phenomenon of running the example RunCzech races organized by PIM in the period 1995 - 2014 Objectives: The thesis aims to briefly capture the phenomenon of running in the Czech Republic and the example of competitive races organized by Prague International Marathon Ltd. (hereinafter PIM) record in quantitative terms gradual increase in the number of candidates running in the period from 1995 to 2014 and also determine the quality level of sports performance enhancing participants in the Prague Marathon. Finally, find out the opinions and attitudes of runners participating in the Prague Marathon on sporting level and organization of the Prague marathon and compare them with the views of the author. Methods: For the dissertation was chosen method of content analysis of the basic documents and print materials, as well as results and information to individual vintages Prague marathon. In the second part, the method of polling in the form of survey questions. To compare the results of the interrogation method was also evaluated using the reflection of the author as regular participants in cross-country races. Results: The results of this thesis show a rise in the number of runners in the Czech Republic, which also corresponds to the global phenomenon that was captured in the case of selected...
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Traditional and nontraditional farm animals and their importance to human life
Procházka, Jiří ; Hanel, Lubomír (advisor) ; Řezníček, Jan (referee)
The Abstract The main purpose of my thesis is to make summary of conventional and unconventional livestock and their importace to man. My thesis brings in survey of the most significant kinds of breeds and their economic exploitation. A separate section is devoted to Czech breeding of essential kinds of livestock in reference to their conditions and animal production capacity. Out of unconventional groups of livestock, the attention is devoted to birds from out superorder runners. The importace of meat in man's nutrition is widely discussed. As a part of thesis, a public inquiry was compiled and analysed. It was interpreted on samples of students and workers of educational institutions. The inquiry discovers the influence of respondents'demografic field and other circumstances upon meat consummation. As a suplement to the biology education at primary and secondary schools, a CD- ROM is made containing questions to systematic zoology of birds from among superorder runners. Key words: domestication, livestock, runners, meat, inquiry
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