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EU development - Comparison of the Czech and Slovak Republics in selected sectors
Dvořáková, Petra ; Drcmánková, Hana (referee) ; Bočková, Nina (advisor)
The aim of my master thesis is to create a comparison of economy between the Czech Republic and another country in the European Union. This other selected country member was Slovakia, which is quite similar to the Czech Republic, has a common history with the Czech Republic, but has already adopted the euro. At the beginning the history of European Union, the Monetary Union and the convergence criteria for the introduction of the single common currency are summarized. The analysis of selected macroeconomic indicators, the fulfillment of the Maastricht criteria and the analysis of medium-sized enterprises in the restaurant and hospitality sector was also carried out in practical part.
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Human resource management in a service provider
KAIN, Rostislav
This thesis is focused on the analysis of the human resource management in a service provider company. The company is hotel Zámek Valeč. The main aim of this thesis is to evaluace the current situation in the field of human resources management and to set out proposals for improvement. At the same time, the aim of this work is to confirm or refuse the hypotheses. Data were obtained through a questionnaire survey, controlled interview and personal observation. The questionnaire consist of 25 questions, where the first 20 questions map the whole area of human resources management and the last 5 are identification questions. The controlled interview containt 11 questions, that are almost identical to the questionnaire for employees. This makes it possible to compare the employee´s view with the view of the company management. Finally, changes were proposed to improve the situation.
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Možnosti a omezení rozvoje alternativního stravování v Brně
Heppnerová, Vanda
The aim of the bachelor thesis is to identify possibilities and limitations of development of vegan restaurants in Brno. The theoretical part is focused on benefits of small and middle businesses for regional development, regional market, customer market behaviour, hospitality marketing and alternative forms of eating. The practical part is (1) describing current vegan restaurants on the market of Brno; (2) focused on primary research of opinions of vegan restaurant customers and individuals who eat standard food with the aim to define possibilities and limitations in development of chosen form of alternative eating.
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Interiér komerčního pohostinského prostoru
Holatová, Alexandra
The theme of this diploma thesis is modernization and transformation of the original Greek-style restaurant into a coffee house including design and reconstruction of brand new interior with main focus on its functionality. This work follows general requirements for an interior of public places, reflects the business owner ideas and expectations while still considering nature of the surrounding area. New design is fixed to already build premises which provide basic aspects bounded with general but essential ergonomic rules. All these aspects including knowledge obtained from literature and latest hospitality trends indicate the project development direction into its final solution. Quite important part of the diploma thesis is design and construction of several furniture components.
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Marketing plan of Pražská kavárna for 2018
Sojková, Lucie ; Kvítková, Zuzana (advisor) ; Daňková, Zdeňka (referee)
This diploma thesis deals with the analysis of the current marketing plan of the existing café Pražská kavárna and recommends a marketing strategy for the next period. The main objective of this thesis is to propose a new marketing plan for Pražská kavárna for the following year 2018, based on the gained theoretical knowledge and information gathered from the analyses of current marketing practices. The partial objectives are to make a business situation analysis (macro, micro and internal environment), characterize the company's marketing mix, to identify points for improvement, and to develop the resulting targets and strategies. The thesis is divided into five chapters, into the theoretical and practical parts. The first part deals with the theory of strategic planning and the specifics of marketing in the hospitality industry and includes current food trends. In the second part, the theoretical knowledge is applied in order to evaluate the current marketing strategy of the company and design a new marketing plan.
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Provision of services in hospitality with a focus on coeliacs
Pechová, Gabriela ; Šálková, Daniela (advisor) ; Markéta, Markéta (referee)
The master´s thesis is focusing on temporary characteristics of restaurant services from the view of customers who have the illness called coeliac disease, which means they have certain dietary restrictions. Firstly, the theoretical part sets the topic into the wider context. The theoretical background is divided into three larger parts dealing with coeliac disease, the specifics of gluten-free diet and with a characteristics of hospitality industry with focus on this group. In the practical part statistical tests analyse the information, obtained by survey aimed at the target group. For this purpose the practical part is divide into four parts dealing with demographic characteristics of coeliacs and their influence on frequency of visiting restaurants, suitable characteristics of restaurants, their promotion and with coeliacs' interset in specialized restaurants. The outcomes of the thesis are a summary of coeliacs' consumer behaviour in the field of restaurant industry and recommendations for restaurants, how the offered services could be improved and fitted to the target group. Finally the thesis deal with the question of working of a restaurant which would be partly or entirely focused on serving a specially prepared gluten-free meals.
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Business Plan
Ondrušová, Denisa ; Žídková, Lucie (referee) ; Sládková, Jitka (advisor)
The point of my bachelor labour is suggestion for founding a catering business. This suggestion will be used for founding a coffee bar BIO Caffé Green. My labour consists all necessary informations, which are needed for founding a coffee bar and starting it up. It includes a comparison of cashier softwares and the choice, which would be the best for the coffee bar.
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Business Plan in Catering Industry
Mazůrek, Václav ; Nejezchleb, Lubomír (referee) ; Šimberová, Iveta (advisor)
Catering industry as a Business plan for foundation company is the main goal of this bachelor’s thesis.This bachelor’s thesis is based on theoretical knowledges. In order to complete the main goal is necessary to prepare business risks, competitors analysis, market analysis, and create marketing, financial and organization plan.
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