|
|
Billboard and its role in the marketing strategy of small and medium-sized enterprises
Mikolajová, Kamila ; Průša, Přemysl (advisor)
The main objective of this work was to clarify the role billboard in the marketing strategy of small and medium-sized enterprise. The theoretical part deals with marketing and commercial communications, their mixes and process of creation. This work also analyzes the billboard as one of the types of outdoor advertising. It provides a detailed look at its advantages, disadvantages, characteristics that should be considered when choosing media. It also provides guidance on how it should look like the perfect billboard in creative, visual and verbal terms. Practical part introduces a billboard campaign of the selected company and its subsequent analysis transferred questionnaire survey, but also from an economic perspective view. Finally, the practical part also brings changes proposed billboard campaign for the selected company, as well as recommendations for starting a small business.
|
|
|
Trends in outdoor advertising
Piknová, Marcela ; Karlíček, Miroslav (advisor) ; Matuš, Vladimír (referee)
Work is focused on current issues in outdoor advertising, and their possible solutions. Analysis of current situation in outdoor and new technologies is based on interviews with practitioners. The first chapter contains a specification of forms of outdoor advertising. The second deals with used material, printing techniques and production process of advertising. The third chapter summarizes current trends in four thematic units, which are the basis for solving the problems described outdoor advertising.
|
|
|
Analysis of selected advertising campaign in the category of socio-environmental communication
Hokrová, Lucie ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This thesis focuses on the analysis of advertising campaign in the category of socio-ecological communication. Advertising is a phenomenon of these days. It is part of everybody's everyday life. It is all around us. This thesis informs readers about the terms of marketing communications, business communications, and forms of commercial communications of which advertising is just one form. In this work the outdoors or outdoor advertising is analyzed in detail, as the most varied form of advertising ever. The third chapter is devoted to the ethical code of advertising which is issued by the Council for promotion in order to regulate advertising. The next chapter deals with issues of social advertising, its importance and specifics. The conclusion of this thesis is focused on the analysis of the advertising campaign "You live because your parents wanted you." This chapter describes the actual campaign, its submitter, refers to the attitude of the Council for promotion towards the campaign and provides information on the conducted research and its results.
|
|
|
The application of IT for analysis of outdoor advertising effects
Jeníčková, Tereza ; Horný, Stanislav (advisor) ; Krsek, Libor (referee)
This thesis deals with use of Information technology for analysis of exposure to advertising communications, focusing on outdoor advertising.In the theoretical part is a brief outline of the beginnings and development of advertising, its effects on people, whether it can change their consumption behaviour, its position in the modern world and the way new technology along with psychology can be used for its analysis. The second part gives insight in the practical research of effects of outdoor advertising on people. There is an approach of Eye Camera technology in praxis, preparation for research, problems solved in its course. Data obtained are both verbally and graphically interpreted.
|
guest ::
