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A Watch To Watch: Ethnography of User's Experience with Apple Watch
Zavoral, David ; Stöckelová, Tereza (advisor) ; Abu Ghosh, Yasar (referee)
This thesis builds upon ethnography of Apple Watch user experience and explores its connections with Apple's different branding strategies such as official website advertisements for Apple Watch Series 4, Supplier Responsibility Progress Report (2019) and Today at Apple sessions held in Apple Stores. I draw on sociomaterial approaches with special emphasis on John Law's (2004) method-assemblage and the feminist critique of ANT managerial vision that allow me to conceptualize corporate practices as means of enacting singular and coherent commercial out-thereness and absences. The goal of this thesis is to explore possible connections between the user's experience and the corporate branding strategies which craft a series of commercial realities in order to translate the needs of other actants and enroll them in its corporate network. This paper also argues that ambivalence is central to this process as corporate branding is being constantly reshaped and reconfigured by both the branding strategy itself and the actants involved. Chapter I provides a semiotic analysis of advertisements inspired by Woolgar's (1990) concept of moral universe. The second chapter follows with examining the Progress Report which provides information on the production processes that are completely absent in exclusively...
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Use of Modern Technologies in Physical Education at Schools
Palička, Pavel ; Fialová, Ludmila (advisor) ; Mužík, Vladislav (referee) ; Bureš, Vladimír (referee)
Pavel Palička - Use of Modern Technologies in Physical Education at Schools Abstract Problem: The use of digital technologies in education is one of the possibilities how to support the pupils' motivation. Physical education (PE) offers a variable environment where various types of actual wearable technology (smart phone, tablet etc.) can be used. No integrated overview of possibilities and practical recommendations for the use of available digital technologies (DT) in physical education has been published. There is also lack of research results measuring impact of their use on everyday school practice. Hypothesis: It was hypothesized that pupils who receive innovated experimental education programme using digital technologies will have better relationship to PE and greater intrinsic motivation to exercise. Objective: The purpose of this study was to identify changes in intrinsic motivation and relationship to physical activity in physical education triggered by an experimental DT- involving education programme. Methods: The research was carried out in form of a quasi-experiment conducted in physical education lessons in school years 6-9. The research sample (N=237) consisted of two groups. A group of 119 pupils in experimental lessons was compared with a control group of 118 pupils who went through...
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Smart Wearable
Moravec, Luboš ; Macháň, Ladislav (referee) ; Šteffan, Pavel (advisor)
This master’s thesis deals with the explanation of the concept of smart wearables and the different application possibilities. This work also includes examples of finished demonstration devices in this category. Part of this work is devoted to guide the selection of appropriate components for the design of new equipment in the category of smart wearable. The result of this thesis is designed wearable and charging station. This device is able to read user input and display that information on a smart device running under Android system connected via Bluetooth technology.
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The Sensor Systems Design and Optimization for Energy Harvesting Applications
Žák, Jaromír ; Husák, Miroslav (referee) ; Bajer, Arnošt (referee) ; Hubálek, Jaromír (advisor)
Dissertation thesis is focused on using alternative energy sources called energy harvesting. This thesis offers a solution to problems with autonomous powering of sensor networks if primary power source recovery is impossible. In these cases, energy of the external power (e.g. temperature, light, motion) should be used. Proposed solution should be especially used in the field of medical applications (e.g. cochlear implants, pacemakers, insulin pumps). Long time monitoring of the personal health status is also possible when employing automated sensor systems. In this work, there is state of art review relating to the low power energy sources for an alternative powering of sensor systems. It was observed that existing systems are almost prepared for the implementation of energy harvesting power sources. The energy harvesting power sources have been developed by numerous researcher teams around the world, but there are only a few variants of power management circuits for effective energy gaining, storing and using. This area has a huge potential for the next research. The issues regarding to the distribution of gained energy are solved on the complex level in the thesis. For these purposes, a new simulation model of the whole system (fully implantable artificial cochlea) including its subcircuits was developed in the SPICE environment. It connects independent subcircuits into a single comprehensive model. Using this model, a few novel principles for energy distribution (e.g. Charge Push Through technique) was developed. In the near future, these techniques are also applicable to the design of versatile sensor systems.
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Quantification of human life aspects using smartphone, wearables and software applications
Berdár, Gabriel ; Sigmund, Tomáš (advisor) ; Čermák, Radim (referee)
This thesis deals with the topic of self-measurement and quantification of the human life with the help of smartphones, tablets, wearables and software applications. All these tools can help us to improve the quality of our life, if we know how to use these technologies and how to use the data that they provide us. In my work I analyzed current situation of the quantified self market with the variety number of parameters you can measure. Next I tried measuring a collecting data about myself and I tried to demonstrate that it really can be useful if you know how to use all the information these tools give you. And as a last part I did a survey among the public and the results were that self-measuring is not that common in Czech Republic but majority of respondents believe in the future of quantified self as well as many companies that invest in this field of technology.
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